The last month of summer is a strange time, with fun and vacations in one direction and school and dropping temperatures in the other. Perhaps that's why there are so many weird and interesting holidays during that time of year. Promotional products are always a good way to increase brand awareness and to tell people about your company or organization, but they're even more memorable when they're part of a special event. Use this list of absurd celebrations to make promotional products even more effective this August.
August 8 – Dollar Day
The United States first began using the dollar as its form of currency on this date. On August 8, we can celebrate the buck, greenback or smacker simply by making a purchase. Promotions that companies can run for this celebration include giving a dollar off select items, collecting dollar bills for charity or charging a single dollar for an interesting spirit item or promotional product.
August 14 – Left-Handers Day
People who are left-handed like to say that they're the only people in their right minds, but since there are so few of them, they rarely get the attention they deserve. August 14 is a good time to give away free promotional products to people who do things on the sinister side.
August 15 – National Relaxation Day
There is probably no better time of year for a celebration of relaxation than in the height of the dog days of summer. Customers and fans should be treated to the items that let them chill out, including promotional folding chairs, personalized fans or even promotional coolers.
August 18 – Bad Poetry Day
Small business marketers know that their first attempts at writing advertising copy often sounds like bad poetry. Dig out those notebooks on the 18th of August and let it all fly out. Just make sure to mention to customers what day you're celebrating. In fact, it might be fun to offer free spirit items or discounts to folks who are brave enough to compose their own terrible verses.
August 26 – National Dog Day
Humanity's best friends can't go shopping, and they certainly won't get any more enthusiastic about sports teams or companies than they do over everything else. However, they can be pampered on their special day. Customers who bring dogs to a store should get a discount, or at the very least a treat. A promotional mini football or a promotional basketball could be the seminal prize that a canine friend gets on this day.
National Golf Month
August is National Golf Month, so expect to see a lot of silly clothes and older men breaking clubs in frustration. To soothe their anger, offer regular golfers some spirit items such as promotional golf balls or golf sets.
National Picnic Month
If you can get over the heat and the ants, a picnic is some of the most fun you can have in August. Promotional koozies, personalized coolers and branded water bottles will all contribute to brand awareness as customers enjoy a relaxing meal under the trees.
Family Fun Month
No fun is more fun than the family variety, and August is the last chance for Mom and Dad to take road trips with the kids before school resumes. Children will love any old thing so long as it's free, but the best spirit items for kids are the ones that they can play with at rest stops and scenic areas. Promotional footballs and soccer balls make a great gift this month.