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Monthly Archives: December 2012

  • Top Business Lessons Learned in 2012

    2011 was a rough year.  2012 was a little better and showed some promises of a bounce back, but it was still a challenging time.  We have to learn from the last few years and take some steps in order to have a successful 2013.  Below are just a few lessons I have learned from last year.  In most of the cases, this is information that we all know but sometimes fail to do.  So let’s make this the year that we do everything right so that our businesses will thrive.

    1.      Be Proactive – In this age of constant changes and new products and services, we have to stay abreast of the current trends in our respective industries.  We can’t get stagnant; we have to constantly be looking to do something better and offer improved services for our clients.  If you don’t, your competitors will and you will lose market share.

    2.      Be Creative – What do you offer that your competitors don’t offer?  Do you market in creative ways that grabs the attention of your target audience?  You have to be a little different in order to stand out.  This goes for both your marketing and your services.  What is that one thing that people think about when they hear your company name?  It’s a tough challenge, but if you accomplish this, you will be successful.

    3.      Get Involved With The Community – For any business to be successful within the community, it is important to be involved with your local community.  Every community has local charities that your business can participate or at least donate money to some of them.  If your area has a Chamber of Commerce, get involved.  That is a great opportunity to meet other business owners in your area.  If your area has local clean up efforts such as Adopt-A-Highway or Beach Clean-Up Day, those are great ways to show your support for your community.  By getting involved, it shows that you care, AND it is great marketing exposure for your business.

    4.      Beef Up Marketing – In times of slow economy, you should not cut your marketing budget.  Instead, you should increase the efforts.  You must make this portion of your budget a priority.  Make budget cuts in other areas that don’t bring in money and sales.  Promotional products are always a great and cheap way to market your business in times of recession.   Let a promotional products professional help you decide on the best approach for your marketing campaign.

    5.      Plan – Everyone has heard the old saying, “He who fails to plan is planning to fail.”  Well, that is very wise advice.  Every business needs a business plan.  Not only do you need a business plan, but you need to follow it and update it frequently.  You should plan out short term and long term goals as well as how you intend to achieve those goals.  Make sure and list time frames, estimated costs, and who is in charge of each goal.  Review them once a month and make revisions as necessary as you meet goals or think of new goals.

    6.      Follow-Up – You can’t just sit around and wait for business to come to you.  Follow up with all leads.  Contact past customers and maybe you will stir up new business.  Also, it is important to follow up with customers within a week or two after their order to make sure they are happy.  This shows that you care and offers a great opportunity to turn an unhappy client into a happy one.  So, don’t be lazy and do your part to increase sales and generate more for your company.

    7.     Cross-Sell and Up-Sell– Whenever your clients make a purchase, make sure you offer them other options in addition to their purchase.  Many times, it may be an extended warranty or optional packaging or other add on accessories.  Another great way to increase your sales is to up-sell.  This means if someone buys a bottom of the line or mid-range product, try to upsell the model with better features.  This is a great opportunity to boost your sales with existing buyers.

    Hopefully, after reading this, you have many ideas racing through your mind about how you can improve your business. If  so, write them down and formulate a plan. Then follow that plan and watch your business soar!

    If you are ready to find out how you can use promotional items to help increase your marketing exposure, contact one of our promotional product experts!

  • 2013 Marketing Plan for your Business

    Well, hopefully your business survived 2012, which proved to be challenging at times; however, the outlook for 2013 is positive. Despite reports of lower sales for retail franchises in the 4th quarter, there will be plenty of opportunities in the new year. However, in order to have a successful new year, it is extremely important to have a plan and help guide the direction of your business for 2013. It's now time to ponder on what was successful and what was unsuccessful in 2012 for your business. Be sure to put a little more effort into whatever was successful that direction and beef up that revenue stream. Think of a few areas that were not so successful; can you do anything to improve those area? Or, if it was a total bust, abandon that and focus on new avenues for sales.

    One thing that has been proven over the years is that business that are successful plan well! Whether your business is a team of 100 employees or you are a one-man show, a solid plan for the year is essential. Your business plan should include the following major aspects:

    1. Vision - How do you see your business? Think big, but think realistic!
    2. Mission - What are you offering your customers? Lay out your vision for what your customers will get from you business!
    3. Objectives - Think of specific goals that you want to accomplish, such as increasing sales by a certain percentage or dollar amount, as well as a firm date of when you want to accomplish these objectives. Be realistic!
    4. Strategies - These will be "how" you will accomplish the objectives. Be specific and assign these strategies to certain employees for accountability purposes.
    5. Plans - Everyone in business has dreams that can't happen yet, but could definitely happen in the future. This is what planning is all about - getting to your future goals. Do you want to add a new employee? If so, list the date by which you want to hire the new employee by and at what point you can (such as once sales reach a certain level). Do you want to update your web design? If so, list the date by which you want to launch your new site.

    Business plans don't have to be lengthy. In fact, for most businesses, it is better to be simple and specific. It's also important to update them regularly. I suggest at least once per month. I also suggest hanging your business plan near your computer or somewhere you will see it daily so you can be consistently reminded of your goals and follow through with them.

    Another critical part of planning for your business is to have a written marketing plan. Creating plans from scratch can initially seem a bit daunting, but it is really easy. A marketing plan will really just expand on exactly how your will perform the strategies from your business plan. On your business plan, you have simply summarized how you will meet your objectives, but the marketing plan should spell out exactly how and what you will do as well as who is responsible for the duty and your budget for each task. Here is an easy way to create a Marketing Plan:

    1. Divide your marketing task into Daily, Weekly, Monthly, Quarterly, and Annually managed tasks.
    2. Daily tasks could be simple things like blogging, making phone calls, posting on your business Facebook page, etc.
    3. Weekly tasks may be letter writing to thank recent customers, following up with leads, sending a weekly email newsletter, or mailing postcards.
    4. Monthly tasks may be managing a monthly Facebook contest, attending certain networking meetings at your local Chamber of Commerce, updating your website, or doing a monthly email newsletter.
    5. Quarterly tasks could be creating new marketing videos, updating radio or TV commercials, ordering new promotional products to market your business or reviewing and renewing successful advertising campaigns whether online or through other media.
    6. Annual tasks are those marketing tasks that come up once a year, such as renewing and updating phone directory listings or online directory listings or sending out end of the year gifts to your top clients.

    I like to have my marketing plan in a checkbox format divided into the various categories such as daily, weekly, monthly, quarterly, and annually. Then each month, I print a new marketing plan after I update it and check off each task to make sure it gets done. By being consistent with this approach, it helps to reduce the peaks and valleys in business. Although the peaks still happen, we have less incidence of valleys and our sales remain more consistent.

  • The Lost Art of Customer Service

    It’s harder and harder to find companies with exceptional customer service any more.  It seems that many companies now are hiring just any warm body who will work for minimum wage.  By doing this, not only does your customer service suffer, but your branding is tarnished.  Improving customer service to your clients can greatly increase your sales and referrals and help build your branding.  Here are just a few tips on improving customer service within your company.

    1.      Be Friendly– Customers don’t like rude associates.  Employees should greet customers with a smile and a helpful, positive attitude.  There’s nothing worse than trying to obtain help at a store and the employees can’t stop conversing among themselves to help you or they have a potty attitude.

    2.      Go The Extra Mile – Let’s face it, we live in a lazy world and customers want things handed to them.  While you might not like to do that, you are working for that customer, so buck up and go the extra mile to help them.  That may mean actually walking the customer to the item in your store instead of just telling them it’s on isle 9.  It may also mean doing a little research and finding an answer for them rather than just telling them “I don’t Know” or “We are out of them.”  I would much rather hear, “We are out stock right now, but we are supposed to be getting more by Wednesday,” rather than just a simple, “We’re out of them, sorry.”

    3.      Stay Off Your Cell Phone – If you are at work, you shouldn’t be taking personal calls in front of customers.  It’s unprofessional and distracting.  It makes the customer feel like they are not the top priority.

    4.      Return Voicemails – If you work in an environment where you receive voicemails from customers, you need to return each and every voicemail in a timely manner.  A customer should never have to call you back a second time.  Even if you don’t have an answer yet, you need to call the customer back and let them know the status.

    5.      Reply To Emails – If you receive emails from customers, you should be very prompt in responding to emails.  In this digital age, customers are looking for instant answers and they expect a quick response to emails.  I have a customer service issue open with Ebay right now and it has been over 3 months for me waiting for a response.  I submitted a request with them and received a reply about 3 weeks later telling me that they are extremely busy and they would respond as quickly as possible.  While, they did follow up, a response 3 weeks later is completely unacceptable, not to mention another 9 weeks without a response.  If they are that busy, we all need to take notes on how to increase our business to be that busy.  I know I won’t be mimicking any of their customer service patterns.  Be quick on the response and be helpful.  If customers don’t get an answer quickly, they will move on to the next company that sells the same or a similar product or service.

    6.      Do What You Say You’re Going To Do– If you tell a customer you are going to do something, you need to do it.  If you know you can’t accomplish a task or make good on your word, don’t say it.  Don’t be a stereotypical salesman and promise the moon when you can’t deliver.  Be Honest and keep the customer’s best interest at heart.

    7.      Don’t Pressure Them– Customers hate high pressure sales, so don’t turn up the heat too early. If your business gets the reputation as high pressure outlet, you will lose a lot of customers.

    8.      Don’t Spam – We all get too many emails, so we don’t need additional emails added to our day that are irrelevant.  Here’s the scenario:  You do business with someone who gets your email address.  A week later you receive an email from that individual that says, “If you send this email to 10 people, Microsoft will send you a check for $1000.  It really works because my Uncle’s Brother’s Cousin’s Daughter received a check from Microsoft yesterday.  We’ve all received emails like this from people we know and we want to just slap some sense into them.  Don’t send irrelevant emails to customers.  They don’t have time for them.

    9.      Watch Your Language – It’s amazing how much foul language I hear from employees at various stores and restaurants.  It’s usually talk between employees, but bad language should not be used in the workplace, especially in ear shot of customers.  In addition, you should watch you grammar and speak professionally.  It makes your business look very unprofessional with poor grammar and slang.  Be professional and watch how your business grows.

    10.   Follow Up– If you are in a business that you can follow up on service or a sale, be sure and contact your customers and ask how their experience was.  Even if they had some negative aspects of their purchase, you can often make them feel a lot better by talking with them about it and being genuine and caring.  Apologize for the inconvenience and assure them that you will work to improve that.  And after you hang up with them, take care of it so it doesn’t happen again.  Occasionally you will have those customers that you can’t please no matter what you do, but most often with a little compassion and understanding, you can diffuse most situations and turn that unhappy customer into a lifelong customer.

    Customer service is vital with any business and those will exceptional customer service most often thrive.  We all know that people love to talk to each other.  While they may not necessarily tell people about a good experience at your business, but they will certainly let everyone they see know about a poor experience.  So, the wise thing to do is give them something good to talk about.  With good customer service being so rare, word will spread quickly of a business with "over the top" service. At Perfect Imprints we guarantee your promotional products shopping experience and customer service will be legendary.

  • 7 Ways to Save Money Buying Promotional Products

    Many people think buying promotional products is an expensive venture, but at Perfect Imprints, we believe it is an investment, if done properly.  Our expert consultants help you to do just that.  There are many pieces of the puzzle that must fit together to have a successful marketing campaign and you have to go in with all guns loaded.  With the wrong distributor, your campaign may be a bust.  We have put together 7 ways that you can save BIG when buying promotional products.

    1.      Plan – The planning phase is essential.  You must know who your target audience is and how you are going to get the items in their hands.  You have to buy a useful item that is appropriate for your target audience.  If your main audience is the elderly, you have to buy items that generation will use.  It wouldn’t make sense to give away any kind of technology item to nursing home residents.  That generation as a whole is not as big on technology as, say, college students.  Also, if you plan on mailing your item, it would make more sense to buy a promotional item that is lightweight and will fit in an envelope to save money on your postage.  We have over 1,000,000 promotional products in our database, so we can recommend items that would suit your clients and your campaign.

    2.      Minimize Imprint Colors – With the exception of Full Color printing which is being offered on more and more promotional items these days, pricing is often affected by the number of imprint colors printed on the items.  With our in-house graphic artists, we can turn a multi-color logo into a 1-color design that not only looks good, but saves you some dough.  Now, there are times that you need your logo and imprint in multi-colors for branding purposes.  We understand that and can help work with you to find the most cost-effective option for your marketing campaign.

    3.      Use A Reputable Distributor – I can’t say enough on this topic.  As with any industry, there are always those looking to make a quick buck.  They will sell you the cheapest item at the highest possible price and never worry a bit about the outcome of your project.  There are many that could sell you your own shirt off your back and make you feel like you got a great deal.  It is vital that you use a distributor that focuses all of his/her attention on their customers, and not one that sells promotional items as a part-time gig.  It is important to use a company that has been in business for a long time and has weathered the recessions.  This shows that their customer base is loyal which means they take care of their customers.  Make sure the distributor has a good rating with the Better Business Bureau.  Check out the distributor’s website and make sure that is reputable.  The bottom line is to make sure you are comfortable and trust your distributor.  You want to make sure they have your best interest at heart and not just trying to meet a sales quota.

    4.      Buy In Bulk – Everyone knows that buying in bulk is a great way to save money.  It works the same way in the promotional products industry.  If you buy the minimum quantity, you pay the highest price per item.  As you increase the quantity purchased, the unit prices gets cheaper.  This goes back to Step 1 and planning.  If you have an estimate of how many items you use in a typical year, maybe you can purchase for the entire year and save a few hundred dollars.  You can see substantial savings by increasing your quantity.

    5.      Co-Op Buying – Well, buying in bulk may sound like a great idea to you unless you don’t have the budget all in advance to do so.  Perfect Imprints can offer you Co-Op Pricing on many promotional items.  Here’s how it works.  Let’s say you need 5,000 items over the course of a typical year, but with budget constraints, you can only buy 1,000 at a time.  By buying 1,000 at a time, you receive 1,000 piece pricing rather that 5,000 piece pricing.  We can offer you the 5,000 piece pricing through an agreement allowing you to buy 1,000 pieces at a time.  We setup up automatic shipping dates of the remaining balance and you save money on each order but only pay for the smaller orders in advance.  It’s a win-win situation if you can do a little planning and, of course, make the commitment.

    6.      Group Buying – Another way you can save money is to combine your purchase with other departments.  For example, if your department needs 500 pens, let other departments in your company know what you are ordering and see if they want to order as well.  As other departments add quantities to the order, this saves all departments money.  It also allows some departments to order smaller quantities which would normally be less than the minimum order.  Your boss will thank you for taking the initiative and saving the company money.  Maybe it will even lead to a raise or a promotion . . . well, maybe not, but it was a fun thought anyway.

    7.      Make Money With the Promotional Products – How do you make money on these marketing products since you are not selling them?  Well, if you execute your campaign correctly, it will drive customers to your business.  It also keeps your company at the top of their mind so when they do need your services or products, they will remember your company first.  Another great thing to do is to print some kind of Call to Action on your products such as a Coupon or “Bring This Product In For A FREE Gift” or anything else that brings them back to your business.

    Promotional products are designed to market your business; therefore, they should bring in new clients and sales for you.  In order for this to happen, you have to do a little planning and make sure you cover all areas of your campaign to be successful.  Perfect Imprints can help you with any promotional products marketing campaign through our years of experience and our expert knowledge of the industry. Contact Perfect Imprints and speak with one of our promotional products experts to help you get the best possible deal and maximize your marketing dollars.

  • Case Study - Increasing Sales with Promotional Mini Footballs

    A Well-Established Restaurant Chain increased their sales by 11% for the week by throwing out Custom Mini Footballs with a Free Smoothie Coupon Printed on it.

    CHALLENGE: Find a giveaway that is inexpensive and will drive customers into their restaurant. This client had experienced a dip in sales for the past few months due to the opening of similar restaurant chain in the area. They wanted to pull the market share back into their direction.

    SOLUTION: After some research, we found out that this business was already sponsoring the local high school by purchasing mini footballs with their logo printed on them. We suggested to the client to use these same mini footballs with a coupon for a FREE smoothie with a limited expiration date and increase the quantity of footballs that were being thrown to the crowd at home games. The cheerleaders would then throw out the footballs during the games during time outs and after the home team scored. We also suggested to them to build up some hype about catching these footballs through their Facebook and Twitter following as well as from flyers posted in their restaurant.

    OUTCOME: The restaurant had 274 footballs out of the 1000 footballs with the coupon redeemed over the following week and their sales were up 11% on average as compared to the previous 8 weeks. Although there were several of the coupons redeemed for the free smoothie with no purchase, the majority of the recipients who redeemed a football coupon also bought a meal or brought in a friend who made a purchase.

    KEY: We believe the key factors in the success of this marketing campaign were the following: 1) Coupon able to redeemed with no purchase necessary, 2) Limited expiration date of the coupon, 3) Pre-campaign marketing through Facebook, Twitter, and Printed Flyers. After follow up with the client, they stated that while there were several who redeemed the coupon for their free smoothie and purchased nothing else, the vast majority also bought their meal or had friends or family with them and made purchases. The result was a huge success which more than payed for the cost of the mini footballs.

    SOURCES:

    Browse for Football Spirit Items

    Browse for Custom Mini Footballs

    We would love to hear about your successful promotional products marketing campaign that we have helped make successful. Please submit your success stories with details of the campaign to us. After review and approval, we will publish your story on our site. Specific business names are not necessary, but we will publish your business name if you choose. It offers free PR for your company! To submit your story, Contact Us.

  • What is the Top New Years Resolution?

    Every year for the past several decades, there has been a certain New Year's resolution that has made the top of the list consistently. Often you see New Year's resolutions such as eat healthier, drink less alcohol, reduce debt, get a better education, quit smoking, save money, and many more. However, the one that remains the most popular is to lose weight.

    It's no secret that America is one of the fattest countries in the world. We love our food! Because a majority of Americans have have a weight issue, losing weight is consistently a top New Year's resolution. Therefore; why not capitalize on the commitment that millions of Americans make at the beginning of each new year and promote weight loss and exercise products if your business sells them?

    If your company does not offer exercise services or products, then no problem. You can give away exercise-related promotional items to customers and potential clients to help them succeed with their New Year's resolutions.

    Here are a few related products that may help your customers with their New Year goals to lose weight:

    Promotional Exercise BandsPromotional exercise bands are great items to help your customers tone up. These resistance bands come in many different strengths for all exercisers from beginners to exercise veterans. Your company logo can be printed on the bands to help your customers remember who helped them to succeed in their endeavor to lose weight and get fit! These exercise bands also come in many different colors to compliment your business.

    One of the hottest new exercise tools over the past several years has been pedometers. You can get custom printed promotional pedometers to giveaway to your customers for a very inexpensive price. These useful tools count the number of steps you take in a day. Many people set a goal, such as 10,000 steps per day and strive to meet that. By monitoring your pedometer throughout the day, you know whether or not you need to walk more to meet your goal.

    Exercise Pocket Sliders custom printed with your logoFitness and exercise pocket sliders are educational and can be printed with your company logo. These pocket sliders help educate those on specific types of exercises, eating healthy, and ways to stay fit. You can choose from several different versions and personalize them with your logo!

     

    There are many other exercise promotional products to choose from. The 3 above are just a few useful and popular suggestions. The most important thing is help your customers when possible and give away useful promotional items so they will use them. That will help increase the exposure of your logo and business name which is printed on those promotional items!

  • 10 Ways to use Custom Printed Mini Basketballs

    Mini basketballs are one of the most popular spirit items used for basketball.  Each mini basketball can have your logo, mascot, or team name printed on them.  They are fun, cheap, and have many uses.  There are many creative ways to use mini basketballs for your events or company; however, below are just 10 of the many ways to use mini basketballs. Feel free to get creative and use them in other ways. We would love to hear your ideas about how you used them, whether it be for decorations, games, or in other creative ways!

    1. Generate Team Spirit – It is so important to keep your fans in good spirits to help your basketball team.  It is well known that athletes thrive from cheering pans.  It gets their adrenaline pumping allowing them to play and focus better.  These mini basketballs can be thrown by the cheerleaders to the crowd after a slam dunk or after a big play.  They are also great to throw during timeouts, between quarters, or during halftime to keep the fans engaged.  Just have your mascot and team name printed on the balls and the lucky fans who catch them will have a keepsake to take home.
    2. Pep Rallies – Fans love yelling and screaming for their team at pep rallies.  This helps generate fan support as well as excite the players before a big game.  Mini basketballs can be thrown to the fans to help get them excited.
    3. Season Ticket Holder Gifts – It’s always nice to give a gift to every season ticket holder as a way to thank them for their support.  Buying season tickets are not cheap; however, a simple mini basketball as a gift is inexpensive and well appreciated by any fan.  Many teams print their home game schedule on the basketballs for a schedule that they won’t lose or misplace.
    4. Booster Club Sales – With budget cuts nationwide, athletic teams seem to be one of the first programs with a budget cut, so it is more important than ever to have a solid booster club to help raise funds for the team for new uniforms, equipment, and maintenance for the court.  Among the many school spirit items sold at the booster club store should be mini basketballs.  Especially if the cheerleaders are throwing out balls to the crowd.  If a family with two kids is attending the game and one sibling catches a basketball from the cheerleaders, don’t you think the other sibling is also going to want one.  Chances are the left out sibling won’t catch a free one, so that leaves Dad having to buy one.  It’s just one more avenue to increase booster club sales.
    5. Banquet Centerpieces – Most basketball teams have an end of the year party or banquet, and mini basketballs make a great table centerpiece.  At the end of the banquet, someone can take the centerpiece home.  It’s up to you how you want to choose, such as the person with the birthday closest to today’s date gets the centerpiece.  You get the idea.  Or, if you prefer, have a mini basketball at each place setting.
    6. Save The Date – Many people have basketball themed weddings or parties.  You can have the Date, time, and place printed on the mini basketballs and give them to your invited guests.  It’s a memorable way for them to remember your event as well as have a new toy to throw around the house.
    7. Birthday Parties – Many kids (and maybe even some of you big kids…I mean adults) have basketball theme birthday parties.  Parents can have these mini basketballs personalized with Happy 5th Birthday or any personalized message and give them out as party favors.  Personalized items make great favors and they are generally kept a lot longer than the less desirable disposable dollar store favors.
    8. End of Season Gifts – It’s customary to give each team member an end of the season gift and mini basketballs make a great gift for a basketball team.  You might even want to think about the more premium rubber mini basketballs rather than the throw to the crowd type of basketballs.  These basketballs can be autographed by the other team members and make a special item for the players.
    9. Bar Mitzvah Gifts – When a Jewish boy comes of age at 13 years old, he often has a ceremony to celebrate this milestone.  These make great gifts for all attending for a boy who likes basketball.  The balls are personalized with a custom message on them specific to the event.
    10. Carnival Fundraisers – Mini basketballs can be used for fundraising at various church or school carnivals or other similar events.  If you get a mini basketball hoop, you can set up a station and charge for each shot taken.  If the participant makes the shot, they get to keep the basketball.  If they miss, they can try again, after paying, of course.  You can see how this would be a big fundraiser, especially if you have a heckler working the station to help stir up some friendly competition.

    The above suggestions are just 10 uses for mini basketballs.  There are many more ways to effectively use mini basketballs for your events and we encourage you to be creative.  The most important thing is to keep it fun and plan well.  If you need other ideas, please contact our knowledgeable and creative customer service staff.

  • What Holidays are in January? Including Bizarre Observances...

    There are many strange and just downright weird holidays and observances that are celebrated in the United States. Some of these obscure holidays are only celebrated within certain groups or within fan clubs; however, these lesser know observances provide a great opportunity to promote your business.

    Maybe you have one or possibly even several products that fit perfectly within the parameters of some of these funny and bizarre holidays. If so, create a special sale of those specific items related to the "holiday" and promote your sale. These funny and obscure holidays offer a time to be fun and creative and market to a side of your customers that most business fail to reach - the humorous side.

    Here is a list of both well-known and lesser know holidays and observances for January 2013.

    MONTHLY OBSERVANCES

    Apple and Apricots Month
    Artichoke and Asparagus Month
    Be Kind to Food Servers Month
    Book Blitz Month
    California Dried Plum Digestive Month
    Carnival Season
    Celebration of Life Month
    Cervical Health Awareness Month
    Financial Wellness Month
    International Brain Teaser Month
    International Change Your Stars Month
    International Creativity Month
    International New Years Resolutions Month for Businesses
    International Quality of Life Month
    International Wayfinding Month
    International Wealth Mentality Month
    National Bath Safety Month
    National Be On-Purpose Month
    National Birth Defects Prevention Month
    National Blood Donor Month
    National Braille Literacy Month
    National Child-Centered Divorce Awareness Month
    National Clean Up Your Computer Month
    National Get Organized Month
    National Glaucoma Awareness Month
    National Hobby Month
    National Hot Tea Month
    National Mail Order Gardening Month
    National Mentoring Month
    National Oatmeal Month
    National Personal Self-Defense Awareness Month
    National Polka Music Month
    National Poverty in America Awareness Month
    National Radon Action Month
    National Skating Month
    National Slavery and Human Trafficking Prevention Month
    National Soup Month
    National Staying Healthy Month
    National Volunteer Blood Donor Month
    Oatmeal Month
    Rising Star Month
    Self-Love Month
    Shape Up U.S. Month
    Thyroid Awareness Month
    Tubers and Dried Fruit Month

    WEEKLY OBSERVANCES

    Bald Eagle Appreciation Days: 19-20
    Catholic Schools Week: Jan 22 - Feb 2
    Celebration of Life Week:1-7
    Clean Out Your Inbox Week: 20-26
    Cuckoo Dancing Week: 11-17
    Diet Resolution Week: 1-7
    Elvis Presley's Birthday Celebrations Week: 5-8
    Healthy Weight Week: 13-19
    Home Office Safety and Security Week: 6-12
    International Consumers Electronics Show Week: 8-11
    International Hoof Care Week: Jan 29 - Feb 2
    International Printing Week: 21-26
    International Snowmobile Safety and Awareness Week: 13-19
    Intimate Apparel Week: 5-9
    Kid Film Festival: 7-27
    Meat Week: Jan 27 - Feb 3
    National Activity Professionals Week: 22-28
    National Cowboy Poetry Gathering Week: Jan 28 - Feb 2
    National Folic Acid Awareness Week: 6-12
    National Fresh Squeezed Juice Week: 17-23
    National Handwriting Analysis Week: 20-26
    National Lose Weight/Feel Great Week: 6-12
    National Medical Group Practice Week: Jan 28 - Feb 2
    National No-Tillage Week Conference: 9-12
    National Nuclear Science Week: 24-28
    National Nurse Anesthetists Week: 20-26
    National Soccer Coaches of America Week: 16-20
    National Take Back Your Time Week: 21-25
    National Vocation Awareness Week: 14-20
    New Year's Resolutions Week: 1-4
    No Name Calling Week: 21-25
    Silent Record Week: 1-7
    Someday We?ll Laugh About This Week: 2-8
    Sundance Film Festival: 17-27
    Universal Letter Writing Week: 6-12
    Week of Christian Unity: 18-25
    Women's Self Empowerment Week: 3-7
    World Leprosy Week: Jan 27 - Feb 2

    JANUARY 2013 HOLIDAYS AND OBSERVANCES

    January 1 – New Year’s Day
    January 1 – Copyright Law Day
    January 1 – Ellis Island Anniversary
    January 1 – Euro Day
    January 1 – First Foot Day
    January 1 – Betsy Ross's Birthday
    January 1 – Mummer’s Parade
    January 1 – New Year’s Dishonor List Day
    January 1 – Polar Bear Plunge or Swim Day
    January 1 – Global Family Day
    January 1 – Saint Basil’s Day
    January 1 – Z Day
    January 1 – Rose Bowl Game
    January 1 – National Buffet Day
    January 1 – Tournament of Roses Parade Day
    January 2 – Happy Mew Year for Cats Day
    January 2 – National Motivation and Inspiration Day
    January 2 – National Personal Trainer Awareness Day
    January 2 – 55 MPH Speed Limit Day
    January 3 – Drinking Straw Day
    January 3 – J.R.R. Tolkien Day
    January 3 – Memento Mori “Remember You Will Die” Day
    January 3 – National Chocolate Covered Cherry Day
    January 3 – Festival of Sleep Day
    January 3 – Fruitcake Toss Day
    January 3 – Humiliation Day
    January 4 – Trivia Day
    January 4 – Dimpled Chad Day
    January 4 – Earth at Perihelion Day
    January 4 – Pop Music Chart Day
    January 4 – Tom Thumb Day
    January 4 – World Braille Day
    January 4 – World Hypnotism Day
    January 5 – National Bird Day
    January 5 – Bean Day
    January 6 – Epiphany or Twelfth Night Day
    January 6 – Three Kings Day
    January 6 – Cuddle Up Day
    January 7 – Harlem Globetrotter’s Day
    January 7 – I’m Not Going To Take It Anymore Day
    January 7 – “Thank God It’s Monday” Day
    January 7 – International Programmers’ Day
    January 7 – Orthodox Christmas
    January 7 – National Weigh-In Day
    January 7 – National Tempura Day
    January 7 – Old Rock Day
    January 8 – Elvis Presley's Birthday
    January 8 – Bubble Bath Day
    January 8 – Argyle Day
    January 8 – Male Watcher's Day
    January 8 – Earth’s Rotation Day
    January 8 – National English Toffee Day
    January 8 – Midwife’s Day or Women’s Day
    January 8 – National Joy Germ Day
    January 8 – Show and Tell Day at Work
    January 8 – War on Poverty Day
    January 9 – Balloon Ascension Day
    January 9 – Panama’s Martyr Day
    January 9 – National Apricot Day
    January 9 – National Cut Your Engergy Costs Day
    January 9 – National Static Electricity Day
    January 10 – Houseplant Appreciation Day
    January 10 – Peculiar People Day
    January 10 – Save the Eagles Day
    January 11 – Step in a Puddle and Splash Your Friends’ Day
    January 11 – Cigarette’s are Hazardous to your Health Day
    January 11 – Lean Your Name in Morse Code Day
    January 11 – National Milk Day
    January 11 – National Human Trafficking Awareness Day
    January 12 – Feast of Fabulous Wild Men Day (what?)
    January 12 – National Pharmacist Day
    January 12 – Miss America Pageant
    January 12 – Fruitcake Toss Day
    January 12 – Work Harder Day
    January 13 – Blame Someone Else Day (first Friday the 13th of the year)
    January 13 – Friday the 13th
    January 13 – International Skeptics Day
    January 13 – Make Your Dream Come True Day
    January 13 – Public Radio Broadcasting Day
    January 13 – Rubber Ducky Day
    January 14 – Dress Up Your Pet Day
    January 14 – Caesarean Section Day
    January 14 – Organize Your Home Day
    January 14 – National Clean off your Desk Day
    January 14 – Ratification Day
    January 14 – Miss America Pageant
    January 15 – Humanitarian Day
    January 15 – National Hat Day
    January 16 – Religious Freedom Day
    January 16 – Appreciation a Dragon Day
    January 16 – Hot and Spicy Food
    January 16 – National Nothing Day
    January 17 – Cable Car Day
    January 17 – Hot Heads Chili Days
    January 17 – Benjamin Franklin's Birthday
    January 17 – Ditch New Years Resolutions Day
    January 17 – Get to Know Your Customers Day
    January 17 – Women in Blue Jeans Day
    January 17 – Judgment Day
    January 17 – Kid Inventor’s Day
    January 18 – International Fetish Day
    January 18 – Pro-life Day
    January 18 – Thesaurus Day
    January 18 – Winnie the Pooh Day
    January 19 – National Popcorn Day
    January 19 – Tin Can Day
    January 19 – Robert E. Lee's Birthday
    January 20 – Camcorder Day
    January 20 - Inauguration Day
    January 20 – National Buttercrunch Day
    January 20 – Penguin Awareness Day
    January 20 – National Disc Jockey Day
    January 20 – International Fetish Day
    January 21 – Martin Luther King Jr.’s Birthday (observed 3rd Monday of January)
    January 21 – National Hugging Day
    January 21 – Squirrel Appreciation Day
    January 22 – National Blonde Brownie Day
    January 22 – Answer your Cat’s Question Day
    January 22 – Rid the World of Fad Diets and Gimmicks Day
    January 22 – Celebration of Life Day
    January 22 – Roe vs. Wade Day
    January 23 – National Pie Day
    January 23 – National Handwriting Day
    January 23 – Measure Your Feet Day
    January 23 – Snow plow mailbox hockey Day
    January 24 – Women’s Healthy Weight Day
    January 24 – Belly Laugh Day
    January 24 – Beer Can Appreciation Day
    January 24 – National Peanut Butter Day
    January 24 – National Compliment Day
    January 24 – Talk Like a Grizzled Prospector Day
    January 25 – A Room of One’s Own Day
    January 25 – Opposite Day
    January 25 – Macintosh Computer Day
    January 25 – Fun at Work Day (last Friday of January)
    January 25 – National Preschool Fitness Day
    January 26 – Spouse’s Day
    January 26 – Lotus 1-2-3 Day
    January 26 – National Peanut Brittle Day
    January 26 – Toad Hollow Day of Encouragement
    January 26 – National Seed Swap Day (last Saturday of January)
    January 27 – Auschwitz Liberation Days
    January 27 – Holocaust Memorial Day
    January 27 – International Day of Commemoration in Memory of the Victims of the Holocaust
    January 27 – World Leprosy Day
    January 27 – Thomas Crapper Day
    January 27 – Viet Nam Peace Day
    January 27 – Chocolate Cake Day
    January 27 – Punch the Clock Day
    January 28 – Data Privacy Day
    January 28 – National Kazoo Day
    January 28 – Thank a plug-in developer Day
    January 28 – Bubble Wrap Appreciation Day (last Monday in January)
    January 29 – Curmudgeons Day
    January 29 – National Puzzle Day
    January 29 – National Cornchip Day
    January 29 – Free Thinkers Day
    January 29 – Seeing Eye Dog Day
    January 29 – Thomas Paine Day
    January 30 – National Inane Answering Message Day
    January 31 – Appreciate Your Social Security Check Day
    January 31 – Backward Day
    January 31 – Inspire Your Heart with Art Day

  • Merry Christmas From Perfect Imprints (Coupon)

    Merry Christmas from Perfect Imprints. In honor of this holiday, we'd like to offer this money saving coupon through the end of 2012!

    Perfect Imprints Coupon - December 2012

  • America's Forgotten Sport is on the Rise

    Mini Soccer BallsThere are four major sports in the United States, their places solid and their popularity secure. However, in the coming decades a newcomer may threaten to overtake one or more of them. The rest of the world has already figured out something very important - soccer is an exhilarating and fun game. Sooner or later, we Americans may realize this as well.

    In fact, many people already have. Soccer is one of the most popular recreational youth sports. While many people are thrilled that football season is upon us, there are as many or more kids who are delighted to be able to line up for penalty kicks, practice dribbling and are honing their heading skills.

    These passionate underdogs whose favorite sport doesn't get enough play on television or even at school, should be rewarded for their resolve and enthusiasm. Spirit items such as mini soccer balls mean quite a bit to these warriors of the field, seeing as the amount of attire and commercial items available to them is far less than for other sports. A mini soccer ball is a great way to keep kids playing soccer while they wait for the day that their favorite players are national icons along with the legends of baseball, basketball, football and hockey.

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More About Perfect Imprints

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