One of the most important business tools in the 21st century is a website that lets others see what your company is all about. A good website is critical for any business, whether you are a one man business, a small business with just 2 or 3 employees, or a large corporation. Gone are the days that advertising in the phone book is enough to be found. Now, the primary way that potential customers find your business is through online searches, primarily through the major search engines, such as Google. It is extremely important that your business has a website that allows client know what your services and products your business offers, your business philosophy, your hours of operation, directions to your location, and any other pertinent information about your business. Our web design experts can

Promotional items personalized with your business logo and contact information are staples among many business owners. Those businesses that use promotional giveaways as part of their marketing effort understand the importance of these items. However, there are some business owners, particularly small business owners, who see the purchase of promotional products as an expense. If done properly, they should be an investment and NOT an expense. See the summary of the results of the study below and make your own conclusion.

Moving your office from one location to another can be a daunting task. There are so many things to do that it's easy to lose track and actually forget about many of them. Then once you think about it, you don't have time to do it before you need it done. We just moved our office from our old location to a new, larger, and more centralized location in Fort Walton Beach, FL, so we consider ourselves well-versed on what tasks have to take place for a move to make sure your address is updated in all of the important areas. We tried to plan ahead as best as possible, but we still managed to forget a few items. The list below would have been a great help to use if we would have had it then.

24 hours a day, 7 days a week, 365 days a year they are on call. Yes, even on Christmas Day, Easter morning, Labor Day, and every other holiday. They wait on standby, just in case they receive a call from you, one of your family members, one of your friends, or anyone else in your community. They don't care about your job title. They don't care about your income status. They don't care about your ethnic background. They only care about your well being. They go weeks, months, or sometimes years without a simple "Thank You." They are out in the rain, snow, sleet, tornados, and even hurricanes. While others are taking cover during a storm, these dedicated professionals are gearing up to go out and serve. Their paychecks don't even begin to reflect the level of professionalism, dedication, and danger they face on a daily basis. While on duty, they rarely get to finish a complete meal or even get fully to sleep before duty calls. They work long shifts sacrificing their time with their family. With all of the dedication these individuals put forth, the average American rarely even thinks about them, that is, of course, until they are needed!

Each year, Pantone, LLC announces the color of the year. Pantone, LLC is the main color matching system used for manufacturing and printing of most products in the world! Many corporate logo have specific PMS (Pantone Matching System). This decision is made based on current trends for millions of transactions. What this means is that this official color of 2013 will be seen with many retail products such as clothing, clothing accessories, decorative products, and promotional products.

The official Pantone color of the year is...

At the last function I attended, one of the door prizes was a month's supply of meals for weight loss. As the man was describing the door prize his business was giving away, he mentioned the meals were ALL sugar-free, carb-free, gluten-free, soy-free, and dairy-free. At this point, I was wondering what...

Isn't it appropriate for January 2nd to be declared National Personal Trainer Awareness Day? Of course it is. Losing weight is consistently one of the top New Year's resolutions each year and many people don't have the expertise or discipline to lose weight on their own.

Most people take for granted the ...

2011 was a rough year.  2012 was a little better and showed some promises of a bounce back, but it was still a challenging time.  We have to learn from the last few years and take some steps in order to have a successful 2013.  Below are just a few lessons I have learned from last year.  In most of

Well, hopefully your business survived 2012, which proved to be challenging at times; however, the outlook for 2013 is positive. Despite reports of lower sales for retail franchises in the 4th quarter, there will be plenty of opportunities in the new year. However, in order to have a successful new year, it is extremely important to have a plan and help guide the direction of your business for 2013. It's now time to...

It’s harder and harder to find companies with exceptional customer service any more.  It seems that many companies now are hiring just any warm body who will work for minimum wage.  By doing this, not only does your customer service suffer, but your branding is tarnished.  Improving customer service to your clients can greatly increase your sales and referrals and help build your branding.  Here are just a few tips on improving customer service within your company.

1.      Be ...

Many people think buying promotional products is an expensive venture, but at Perfect Imprints, we believe it is an investment, if done properly.  Our expert consultants help you to do just that.  There are many pieces of the puzzle that must fit together to have a successful marketing campaign and you have to go in with all guns loaded.  With the wrong distributor, your campaign may be a bust.  We have put together 7 ways that you can save BIG when buying promotional products.

1.      Plan – The planning phase is

Mini basketballs are one of the most popular spirit items used for basketball.  Each mini basketball can have your logo, mascot, or team name printed on them.  They are fun, cheap, and have many uses.  Below are just 10 of the many ways to use mini basketballs.

1. Generate Team Spirit – It is so important to keep your fans in good spirits to help your basketball team.  It is well known that athletes thrive from cheering pans.  It gets their adrenaline pumping allowing them to play and focus better.  These mini basketballs can be thrown by the cheerleaders to the crowd after a slam dunk or after a big play.  They are also great to throw during timeouts, between quarters, or during halftime to keep the fans engaged.  Just have your mascot and team name printed on the balls and the lucky fans who catch them will have a keepsake to take home.
2. Pep Rallies – Fans love...

A Well-Established Restaurant Chain increased their sales by 11% for the week by throwing out Custom Mini Footballs with a Free Smoothie Coupon Printed on it.

CHALLENGE:  Find a giveaway that is inexpensive and will drive customers into their restaurant.  This client had experienced a dip in sales for the past few months due to the opening of similar restaurant chain in the area.  They wanted to pull the market share back into their direction. 

SOLUTION:  After some...

Every year for the past several decades, there has been a certain New Year's resolution that has made the top of the list consistently. Often you see New Year's resolutions such as eat healthier, drink less alcohol, reduce debt, get a better education, quit smoking, save money, and many more. However, the one that remains the most popular is...

What holidays are in January, you ask? Well, the month is full of bizarre and strange observances, holidays, and celebrations. Some of the weirdest include...

It's December and college basketball season has started. Most of the games right now are non-conference games for most of the NCAA teams; however, conference games are right around the corner. It's important to show your school spirit and buying and using school spirit items are extremely helpful to cheer on your favorite team.

Though they might usually be associated with people who are sticklers for cleanliness and organization, promotional coasters are actually very important items. It isn't because they protect precious furniture from watermarks and coffee stains. Rather, coasters play an important role in

The Christmas shopping season accounts for the highest volume of sales for most major retailers. In fact, many companies depend on the business of the Christmas season to boost their revenues for the year into the black. Because shopping for gifts is so prominent this time of year, it is important for businesses to really promote their brand and really market themselves to their clients and potential clients. A great way to brand yourself is to

Would you like FREE promotional items with your company logo printed on them? Of course, who wouldn't. Custom printed promotional products are some of the best marketing tools for your business. Many of you reading this have been sitting on the opportunity for free promos for years. So how do you get free promotional items?

Well, it's really simple and ....

The type of offering plate or bucket is often a hot topic of discussion for churches. It's hard for many churches and congregations to let go of older traditions such as the offering plate. However, with contemporary worship services comes changes to appeal to the younger generations. It is also thought and often debated that bigger offering plates or buckets can lead to an increase in giving? Why? Because when...

The passion that spirit items are intended to stir up inside basketball, baseball and football fans is a powerful tool that unites sports enthusiasts and intimidates visiting teams. This is all done in the name of adding to the fun of the game, but such powerful emotions can also be harnessed by businesses. The only difference is