Promotional Products Marketing Ideas

The going-green movement is making its way into the office as businesses realize the benefits of reusing, reducing, and recycling. Most billing is done online or through email to save paper waste and postage. Many products are being offered in recycled or environmentally friendly versions that use less packaging. Some companies offer benefits to employees that take extra steps to follow green initiatives like riding bikes to work or carpooling. As companies continue to benefit from green initiatives, they are exploring ways to make their offices more environmentally friendly.

Eco-friendly promotional products are great for helping businesses get on board with the go-green movement. Offering customers green promotional products like recycled travel mugs, eco-friendly notepads, recycled and biodegradable silverware, and eco fleece blankets can show that you support green initiatives and may increase customer loyalty.

Giving your customers eco-friendly products offers an alternative to the plastic pens and highlighters that pile up and get tossed away at the office. Your customers might appreciate your efforts to improve their office environment and will think of your business the next time they are considering how to help their office go-green.

It's no secret that some of the most well known colleges are more famous for their athletics than for their academics, and while being at a big sports school can be a fun way to spend four years, many students may need to be reminded that the academics of college are important as well.

Every school has its area of expertise. One school may be known for its strong liberal arts study and another may be known for its excellence in engineering, medical research or any number of things. While schools often try to focus on athletics to woo potential students, that isn't your only option.

Using appropriate promotional products may be a good way to entice students who are interested in those fields of study. College fairs are great resources and full of potential freshman. Try to entice those architecture hopefuls with custom rulers they can use for their future designs. If your school features an excellent writing program, custom pens may not be such a bad idea.

Whether you use custom printed boxes of crayons to entice art students or calculators for the math enthusiasts, promotional products should play to your strengths.

The end of the year promotes feelings of excitement in some and melancholy in others, but for many business leaders, it gives them an opportunity to look back on the success of the year that's passed. In many cases that positive year was caused by any number of clients, contractors and other partners.

It is almost certainly appropriate to thank these contributors to your success, but finding the perfect gift can be a pain, especially when there may be a variety of people to thank. A nice brandy snifter set may be a good gift to get your high powered corporate attorney but may not be the best thing to get the handyman who might just prefer some cold beer instead. It's also important to remember that some gifts may be extremely expensive and you don't want to drain all of your profits just to say thanks to those who helped make them.

Consider instead buying an assortment of candy filled gift baskets. Whether composed of chocolates, jelly beans or some other treat, this is a gift that will appeal to almost everyone, and will be well within your company's means to buy as well.

Some promotional products, such as stress balls and pens, are quite simple. Others are elaborate and only for special clients, such as high end crystal wine sets. However, some promotional products existing perfectly between those that are cheap enough to give to everyone but interesting enough that they'll almost certainly be used.

Using a pedometer as a promotional product is one way to fit into that middle zone. This giveaway is perfect for a gym or other health company because the tie to exercise and healthy living makes the pedometer extra effective. People who want to use one will need a place to do it, and with your logo right on the item, your establishment will be the first thing they think of.

Even white collar businesses can benefit from this sort of branding tool. Many companies do yearly or monthly weight loss drives or workout challenges. Giving participating employees a free pedometer to help them track their progress is a great way to keep them motivated while also keeping everyone honest.

Overall, this interesting and practical promotional product will do wonders for marketing efforts and can promote your company well.
 

Some promotional products are like shotgun shells. They're meant to be spread everywhere and hit as many targets as possible. Pens or stress balls are cheap products that are effective for getting your logo and name out to as many people as you can. They're easy to spread out but aren't as compelling or powerful.

Sometimes you need to have a more focused and high-impact approach. That's where custom wine gift sets come in. Using them is a great way to say thank you to an important client during the holidays, or can be done in order to offer a wonderful parting gift for an employee who has put in a lot of hard work over the years.

The point of these gifts isn't to give a faint impression of your logo when they're used. Instead, they're meant to impress upon the receiver the strength of your connection and the effectiveness of your work together. A big client who worked well with you will remember not only the work you did together but the gift you gave him as you parted. He'll recall how good working with you was and your name will always be at the top of his list. 

Sometimes the best way to promote your brand is to distribute anything and everything you can as long as all the items are cheap and fun. However, a better plan to have the most significant effect on consumers and clients is to have your products match your company.

So what's a beachfront hotel to do in a situation like this? You can't very well pass out promotional pillows or bags of sand. Neither is really convenient or effective. Nevertheless, you will still want prospective customers to associate products with you and your purpose.

Consider passing out more practical beach-going items. Custom sunscreen packets can help patrons to link your business and the beach. Promotional beach balls and towels can really drive home the idea and give your business an air of authenticity. Even flip flops can be desirable items that will also serve as advertisements for your hotel every time they're worn.

The possibilities are endless as long as you put time deciding which promotional products best fit your image. 

Corporate awards have been lovingly made fun of by many people, though perhaps none so harshly as "The Office." However, the truth is that corporate awards can be a great way to keep the team in an office motivated and doing good work.

For the awards to do what they're supposed to, they have to be two things – sincere and accurate. The motivation works because employees appreciate that their own hard work throughout the year is noticed by their bosses and managers. It's a method for connecting the higher ups in the company with the effort that the common worker puts in.

These awards can't be given out as a joke. If there is an element of humor that can lighten the mood and make the event fun, they'll be successful. However, awards that are only jokes, like Office Gossip, might result in the alienation of that employee rather then instead of the motivation it was meant to inspire.

Similarly, the awards must be accurate as well. A generic good work award will only serve to maintain the wall between the levels of the company and prove to the employee that their work is unnoticed and unappreciated. An accurate award for a project they led, however, will show the employee that he's a valued member of the office community.