This celebration/observance began in 2007 by the U.S. restaurant franchise, Tropical Smoothie Cafe, as a fundraiser for their charity of choice, Camp Sunshine. This non-profit organization provides free-of-charge programs for children suffering from life-threatening illnesses.
Tropical Smoothie Cafe offers FREE 24 oz Jetty Punch smoothies to anyone wearing flip flops between 2 pm and 7 pm on National Flip Flop Day, which is celebrated the third Friday in June, each year. The hope for this event is that recipients receiving a FREE smoothie will donate money toward the Camp Sunshine charity. So if you visit today, please be sure to donate!
This has created a huge buzz around the communities with Tropical Smoothie Cafe locations, which total over 300 locations in 34 states. But, just because they started this observance doesn't mean that your business can't jump on board and use this well-established celebration to boost your business. Especially if you are located in a beach town, you too can offer specials or FREE products or services for your customers supporting the flip flop habit. Maybe your business could even give away custom flip flops printed with your business logo!
There are hundreds of holidays, observances, and annual celebrations throughout the year, so find some of those days that fit with your business and use them to market your business! But for today, enjoy your free smoothie from Tropical Smoothie Cafe! I know I'll be sipping on mine later today while supporting my flip flops, which is not much different than most days here in Florida, since we love our flip flops!