Many successful business have a firm understanding of the power of promotional products. However, there are many other businesses that don't truly grasp the real power of this advertising medium. To clearly show their full potentional, take a look at this quick 15 second video of Paul McCartney trying to catch a free custom t-shirt at an NBA game back in December. Obviously, this former Beatles member, has enough money to buy an entire screen printing t-shirt shop and shirt manufacturing facility, but he was still thoroughly disappointed about not getting this free promo!
Promotional products ranked #8 out of the most top advertising mediums last year and if the same growth occurs this year as it did last year, it is predicted to take over the #6 spot. This is because promotional products work! People go crazy to get them. Did you see Paul McCartney in the video above? If the same logo that was printed on that t-shirt was printed on a magazine ad, cut out from the magazine, and thrown into the crowd, do you think he would react the same way? Of course not! Promotional products create excitement and have staying power; people keep them for years and use them frequently.
When was the last time you cut out an advertisement from the newspaper and kept it on your desk for fun?
Do you record TV commercials so you can frequently re-watch them?
Do you take pictures of billboards with advertisements so you can post them in your office or home?
Do you get excited when you hear radio ads?
Chances are, a big fat NO is your answer to all of the questions above.
However, do you get excited when someone gives you a nice, high quality promotional pen or a colorful coffee mug? What about a nice beach bag or a t-shirt? Promotional products excite people and make your brand memorable! Businesses in the US spent over $19 billion on promotional items in 2013 and that figure is no fluke. The industry has been growing steadily for the past several years and because of the effectiveness of promotional products, it will continue to grow!
Here is an infographic from Promotional Products Association International (PPAI) that sums it all up!