I recently attended an industry trade show in Las Vegas, My mission was to find the Latest and Hottest Trending Promotional Items of 2017. In an industry with over 3,900 suppliers and hundreds of thousands of products this was no easy task.
But…I discovered NailSnaps. The industry’s only salon quality vinyl nail decal beauty brand.
In today’s Instagram-Pinterest world, Nail art or should I say #Nails has reach over 100 million posts and climbing. As one of the top 5 most shared posts, tweets, and pics on social media, Nails are how millennial women connect and share the love of fashion, enthusiasm for sports, and even their political views. This opens the marketing question, "Why isn't your brand using these products?"
Consumers today expect brands to reach them on a personal level
The Hype: NailSnaps claims to be the world’s best way to transform brand images into salon-quality nail wraps that can be applied at home in-minutes. No heat, chemicals, or glue is needed for application. Plus 20 wraps vs 10! The easiest way to create custom nail designs and the easiest nail wraps to apply is by using NailSnaps. These clever promotional items come with everything you need so the look lasts and appears like a salon quality manicure.
The NailSnaps kit comes with Instructions, two Sets of Nails in Regular and Petite sizes, and a mini nail filer to complete the set. You are advised to start with clean / dry nails free of any sunscreen, moisturizer or natural oils.
How to use NailSnaps:
Sounds easy right? I’m sure it would be easy for most but I am incapable of doing my nails myself. I am right handed and I’ve never figured out how to apply nail polish to my right hand much less apply a decal on straight. So, I cheated. I decided to take my set of NailSnaps to a local nail salon to apply these decals to my nails. The Nail tech attempted to apply the decals to each nail except my thumb. Decals in either the Petite and Regular size failed to fit my thumbs. I opted to place them on every other finger to satisfy an overall look. The process was painless. What better way to spend 30 mins being pampered on a Saturday and enjoying a glass of wine?
Total Cost: $28 Nail salon as opposed to the regular Mani price of $20.
Total time: 30 Mins
My first Impression:
The idea of this product was interesting. The concept of just throwing a quick new set of nails sounded ideal. Perfect for both women or men.
The applications were light-weight and colorful. After a top coat was applied, they felt like real nails and not decals.
Update after 5 days:
- Stayed on longer than most nail polish
- Quick to apply
- Fun way to mix and match with bold nail colors
- Inexpensive way to get your message across to women (and some men)
- Fun and Flirty!
- A slight challenge for those who can only paint nail polish on one hand
- Decal sizes may not fit all nail beds
These are FUN and a nice change for a week.
I got lots of compliments and questions about them.
Suggestions for use include: Weddings, sales conferences, bars, restaurants, and Spring break giveaways.
These are great for point of purchase items . I like them and will recommend them to my clients. These are not gender specific, both men and women can wear them. NailSnaps are a nice attention-getter or conversation starter.
Photos of my NailSnaps