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Logo Design & Artwork Tips

  • PMS Color Chart

    The Pantone Matching System (PMS) is used to ensure the most consistent prints for spot color printing. There are literally thousands of available PMS colors for printing. Color names such as brigh yellow, golden yellow, and sunflower yellow are worthless when it comes to describing a color because they are subjective and lead to the wrong colors being printed. With PMS colors, clients can see the color shade and have a pretty good idea of the outcome on their printed item. PMS color are are common standard when printing promotional items and screen printed apparel.

    PMS Color Chart
    PMS Color Chart - Pantone Colors

    Warning: PMS colors are only true when printed on a non-colored surface (aka White). If a color is printed on any other surface than white, the shade of the color will change.  If an exact color match is critical, we recommend you pay a PMS color match charge AND order a White product.

  • Converting Text to Outlines with Adobe Illustrator - Easy How To Tutorial

    An extremely common error when sending vector artwork and logos to Perfect Imprints for printing promotional items is sending your art files with the live text. You must convert all of the text to outlines or if we don't have the same fonts that you used in your artwork, Adobe Illustrator will substitute other fonts in their place altering your design and ultimately delaying your order. Below is a very easy tutorial on how to convert your text to outlines.

    STEP 1: WITH YOUR MOUSE POINTER, HIGHLIGHT YOUR TEXT.

    Convert your text to outlines with Adobe Illustrator CS6 Step 1

    STEP 2: FROM THE TOP MENU, CLICK ON "TYPE" THEN "CREATE OUTLINES'

    Convert your text to outlines with Adobe Illustrator CS6 Step 2.

    STEP 3: IF SUCCESSFUL, YOUR TEXT WILL NO LONGER BE UNDERLINED WHEN SELECTED, RATHER IT WILL SHOW AS AN OBJECT WITH MANY NODES (POINTS) AROUND THE TEXT. SAVE YOUR WORK AND YOU ARE READY TO EMAIL OR UPLOAD YOUR FILE FOR PRINTING!

    Convert your text to outlines with Adobe Illustrator CS6 Step 3

    We are dedicated to making sure your logo are printed perfectly and the most important step is making sure the artwork is right. If you have any trouble converting your text to outlines, be sure and give one of our expert graphic designers a call!

  • What is the difference between raster and vector artwork?

    A common question we get is,

    "What is the difference between raster and vector artwork?"

    If you have a graphic artist at your organization,then this question wouldn't be an issue, but the average Joe normally doesn't know this. Raster artwork is created with pixels such as photographs and very detailed images; however, the downside to raster artwork is that if enlarged, it will pixelate and become distorted. Have you ever notice how is you increase the size of an image on your computer, it becomes blurry? That's because it is raster artwork. Raster artwork should be created at a resolution of 300 dpi for the highest quality print. If the art will need to be enlarged, the resolution should be higher. For example: a 600 dpi photo that is 3" x 3" can be enlarged to 6" x 6" which, if you removed the restraints, would reduce the resolution to 300 dpi and it would still be good for printing. Anything less than 300 dpi may appear pixelated and be blurry or distorted. If a file is created at a low resolution such as images from webpages, changing the dpi to 300 is not going to make your image print ready. As long as raster artwork is sized appropriately for the imprint area, it will make for a nice clean imprint. An example of a common program that creates raster images is Adobe Photoshop. These are the preferred programs for full color printing of photographs and images. Examples of these files would be a .tif, .jpg, or .psd (Photoshop File).

    Vector artwork, on the other hand, is artwork created with vector-based graphics programs such as Adobe Illustrator, Adobe InDesign, and CorelDraw which create the graphics based on flat line art. Therefore, vector artwork can be scaled infinitely without being distorted. This is the preferred artwork when size alterations have to be made and for printing on promotional products.

    At Perfect Imprints, we can assist you with any artwork needs because we have in-house graphic artists. If you can't create acceptable camera ready artwork, we can, and we offer up to 30 minutes of FREE art service with any order over $250. Our free art services can save you $50-$100 on every order. If you are looking for a professional business card design or postcard design we can help you to look good. Also, let our artists work up an amazing t-shirt design for your next order of custom t shirts!

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More About Perfect Imprints

Perfect Imprints, LLC is an Upfront Merchant on TheFind. Click for info.
PPAI Code of Conduct for Promotional Products Distributors
 
Check out the A+ Better Business Bureau rating for Perfect Imprints
Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce
Perfect Imprints is an active member of the PPAI (Promotional Products Association International