A common question we get is,
"What is the difference between raster and vector artwork?"
If you have a graphic artist at your organization,then this question wouldn't be an issue, but the average Joe normally doesn't know this. Raster artwork is created with pixels such as photographs and very detailed images; however, the downside to raster artwork is that if enlarged, it will pixelate and become distorted. Have you ever notice how is you increase the size of an image on your computer, it becomes blurry? That's because it is raster artwork. Raster artwork should be created at a resolution of 300 dpi for the highest quality print. If the art will need to be enlarged, the resolution should be higher. For example: a 600 dpi photo that is 3" x 3" can be enlarged to 6" x 6" which, if you removed the restraints, would reduce the resolution to 300 dpi and it would still be good for printing. Anything less than 300 dpi may appear pixelated and be blurry or distorted. If a file is created at a low resolution such as images from webpages, changing the dpi to 300 is not going to make your image print ready. As long as raster artwork is sized appropriately for the imprint area, it will make for a nice clean imprint. An example of a common program that creates raster images is Adobe Photoshop. These are the preferred programs for full color printing of photographs and images. Examples of these files would be a .tif, .jpg, or .psd (Photoshop File).
Vector artwork, on the other hand, is artwork created with vector-based graphics programs such as Adobe Illustrator, Adobe InDesign, and CorelDraw which create the graphics based on flat line art. Therefore, vector artwork can be scaled infinitely without being distorted. This is the preferred artwork when size alterations have to be made and for printing on promotional products.
At Perfect Imprints, we can assist you with any artwork needs because we have in-house graphic artists. If you can't create acceptable camera ready artwork, we can, and we offer up to 30 minutes of FREE art service with any order over $250. Our free art services can save you $50-$100 on every order. If you are looking for a professional business card design or postcard design we can help you to look good. Also, let our artists work up an amazing t-shirt design for your next order of custom t shirts!