Promotional Products Marketing Ideas

School fundraisers can be a great way to get students involved in their communities. Fundraisers create an opportunity for students to learn how much money is required to fund activities they participate in like choir, theater and the debate team. Afterwards, they might have a new-found appreciation for extra-curricular pursuits and take pride in knowing that their hard work has helped make them possible. When deciding on what promotional products to use for fundraisers, schools should consider what items students will be proud to sell.

Give your students a leg up on the competition. Classic items like chocolate bars and popcorn tins might be used annually at other schools. Sending your students out with those products can lead to disappointment and low sales if their neighbors have already purchased them from a student in another school's fundraiser.

Creating a unique promtional gift pack can be the ticket to a successful fundraiser. Try filling a reusable tote bag with a cold drink travel mug, and a hat printed with your school's mascot and an eco-friendly theme. Recipients can use the bag when they do their shopping and get a discount on refills in their travel mug all while showing support for your school and the environment.

One-third of Americans have dental anxiety or a dental phobia and approximately 8 to 10 percent avoid going to the dentist as a result. You can help patients feel more comfortable at your office by creating a welcoming environment with a friendly staff. Offering promotional products can be a reward for visiting and remind patients to keep coming back.

Giving away fun promotional gifts might take the edge off while they wait. Receptionists can give anxious patients a tooth-shaped emery board to pass the time before their appointment or while waiting during a child's visit. Even if they don't have dental anxiety, patients can appreciate their well-groomed nails when they leave.

Dentists that establish good relationships with young patients can help stymie dental fears from an early age. Giving away coloring books that teach the importance of visiting the dentist to first-time visitors or kids that tag along with parents can foster positive interactions.

A tooth-shaped stress reliever can be just the thing to give patients with dental anxiety. They can take it home afterwards as a reminder of how understanding and accommodating you were to their fears and be sure to schedule appointments in the future.
 

Giving away corporate promotional gifts to clients is a great way to thank them for their business throughout the year. It can make customers feel appreciated and foster a personal relationship that might lead to continued patronage.

Here are some ideas to make great corporate gifts work for your business:

Custom calendars 
U.S. News and World Report suggests getting creative and sending out promotional gifts like custom calendars at times other than the winter holiday season to establish an independent tradition for your business. Since customers are overloaded with promotional products around Christmas, they might appreciate getting something unexpected, which can help you stand out from the competition.

Food items like chocolates
Treats are a great option for corporate gifts because your customers can immediately enjoy them. Food items can be mixed and matched depending on what the client likes. The gift can be customized with your customer's indulgence of choice to become even more effective and thoughtful.

Customized traditional gifts
Traditional office items like pens, crystal paperweights and leather-bound journals can be customized to make a personal and professional gift for your clients. They might appreciate having personalized office items that will last them throughout the year and will have a reminder of your high-quality services. 

Corporate gifts can be a great way to tell employees "thank you." The gesture of giving gifts to show recognition might boost morale at your office or business, and even simple promotional products like pens and journals printed with employees' names can show your gratitude.

The corporate gifts you give away don't have to stack up to Oprah's Favorite Things giveaway, which has gained notoriety for the extravagance of the gifts like tropical vacations. Items that they can use at work might be greatly appreciated and show employees that you understand their jobs and want them to be in an enjoyable environment.

Employees that work at a desk might be able to put an electronic picture frame to good use. While they work, they can enjoy a slide show of their favorite photos. Since the frame can be custom printed with your business name and logo, they'll be sure remember who the generous gift came from.

For employees that work on a sales floor, gifts as simple as promotional water bottles or travel mugs printed with their names and a cool design can make their days more enjoyable and express your appreciation. 

The American Bankers Association reports that 62 percent of individuals now prefer to do their banking online, which can mean they're bypassing personal service at local branches. Financial institutions that are looking to keep banking personal can try offering promotional products as an incentive for customers that visit their location to open accounts or learn about services.

Banks can give away piggy banks to young customers opening savings accounts. These simple items might inspire kids to start saving money and can help reinforce positive habits that will be beneficial in the long run.

Piggy banks can also be a good marketing product to give customers when they open new bank accounts. Instead of the classic pig shape, this item can be personalized by selecting shapes like a house, car or dog. Theses gifts can help remind individuals to put money away for big-ticket items they hope to purchase down the road like a car, home or new television.

Calculators can make good promotional items for customers managing investments or mortgages to help them keep track of payments and interest rates. A bank or financial institution can customize these promotional gifts with its logo, name and contact information. Customers may find this helpful if they have questions about their accounts and will be reminded about the personal service they received at your branch.