Promotional Product Ideas

  • Top 10 Buyers of Promotional Products

    Top 10 Industries Who Buy Promotional ProductsPromotional products are used by nearly all successful businesses. In fact, I challenge you to name a thriving business that doesn't use some type of promos, which include items such as pens, forms, notepads, or uniforms.

    These advertising items are extremely effective to promote your business because they stick around for months or years and consistently remind those recipients about your business. The more useful your giveaways, the more effective they are.

    When looking at the industry research, the top 10 industries who purchase promotional products have been identified. If you find your industry in the top 10, that means your competitors are buying and using promotional products to promote their business. If you are not also doing this, you are missing out on a great return on investment (ROI). If you are currently buying promotional items, it's time to step up your game.

    Ppromotional items are the only advertising mediums that have the potential to reach all 5 senses (touch, sight, smell, hearing, and taste). They become exponentially more effective as a particular product reaches more than 1 of the senses. No other type of advertising can reach all of the senses like promotional products, making them an integral part of marketing plans.

    Is your industry in the top 10? Find out below.

    Top 10 Buyers of Promotional Products

    1. Education - public schools, colleges, universities, and private educational programs.
    2. Financial - banks, credit unions, accountants, and investment firms.
    3. Healthcare - hospitals, doctor offices, medical centers, medical supply companies, and pharmaceutical companies.
    4. Non-Profit - charities, awareness campaigns, and other not-for-profit organizations.
    5. Construction - contractors, building supply companies, plumbers, electricians, handymen
    6. Government - includes city/county/federal law enforcement, fire departments, EMS services, and all local, state, and federal government offices.
    7. Trade & Professional Associations - industry associations, independent licensing boards
    8. Real Estate - Realtors, appraisers, title companies, real estate attorneys
    9. Automotive - auto dealers, auto parts suppliers, body shops, mechanics, oil change shops
    10. Professionals - attorneys, CPA's, architects, engineers

    The industry verticals above can all be extremely competitive. In order to stand out, it's important to employ effective marketing strategies to promote your business or organization. The proper use of promotional products can help with do this. Be sure to find the right promotional products distributor who is creative and understands how to effectively use the products in conjunction with other marketing techniques.

    Reference: 2016 Promotional Products Fact Sheet

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  • 7 Steps to Ensure a Successful Promotional Products Campaign

    Step by Step Guide to Plan a Successful Promotional Products CampaignNearly every company uses promotional products in some way during their normal course of business. The ways promos are used, however, can differ dramatically. These extremely versatile marketing items can be used in so many ways. Below are a few of the most common uses for promotional items.

    • Promoting awareness of a brand or product.
    • "Thank you" gifts for customers or employees.
    • Gift with purchase.
    • "I'm sorry" gifts for those times your company really screws up.
    • Gaining new leads through strategic targeting using premium promos.
    • Awareness of your booth at trade shows.

    Continue reading

  • Two of the Best Affordable Lip Balms Available with Your Logo

    Promotional EOS Lip BalmThe Huffington Post recently published a blog titled "The Best Affordable Lip Balms." Their editors tried the lip balms and reviewed them based upon their performance results and affordability. You can check out the link above to see the full story. Two of the 9 brands they tested are available as promotional lip balm. That means your custom logo can be printed on the label, packaging, or pouch so your company can piggyback on their well-known brand names.

    The 2 brands available that can be personalized include Burt's Bees and EOS Smooth Sphere.

    Burt's Bee's was ranked #5 on HuffPost, while EOS was ranked #3.

    EOS Lip Balm

    Custom EOS Lip BalmCustom EOS lip balm is an extremely popular give away to women. EOS stands for Evolution of Smooth. This unique, egg shaped lip balm comes in 8 different colors and scents. The outside container is printed with your logo or custom text. Other EOS options are also available, such as the Smooth Stick Lip Balm and a lip balm/hand lotion combo gift set.

    EOS has been a trendy name in the lip balm category for several years. These are frequently seen near the checkout registers at retail stores due to their popularity. Your recipients will love them and they last for a long time! Which of the 8 scents is your favorite?

    These trendy products are great additions to goody bags, welcome kits, and gift baskets.

    Burt's Bees Lip Balm

    Promotional Custom Burt's Bee Lip BalmBurt's Bees doesn't allow printing directly on their branded lip balm; however, they are available in kits that make excellent giveaways to those interested in personal care. These kits feature the most popular lip balms and lotions from Burt's Bees. If you have women who are high spenders at your business, these are great thank you gifts.

    Year over year, Burt's Bees lip balm continues to be one of the leading lip care sellers at retail stores. Why else do you see so many impulse displays with this brand of chapstick (often next to the EOS)? It's because the name brand is strong and trusted. That's why using these as part of your giveaways is a smart idea to increase the perceived value of your gifts. Choose from several kits including various Burt's Bees lip balms and lotions, including one with a very nice jute beach bag!

    If these two brand names are out of your budget, don't fear, because there are many great lip balm options that are made in the USA and very budget friendly. Check out all of the custom lip balm options without SPF here. If you want promotional lip balm with SPF, we have many options for that as well, which are great for outdoor and beach events.

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  • Use Federal Zika Dollars to Buy Promotional Insect Repellent

    Promotional Insect Repellent Can Protect Against Zika VirusZika Virus is a real threat and it is being taken very seriously by our government. The Centers For Disease Control and Prevention (CDC) Emergency Operations Center (EOC) was activated in late January 2016. On February 8, 2016, the EOC moved a level 1 activation, which is the highest threat level.  Continue reading

  • National EMS Week 2016 Gift Ideas - EMS Strong

    EMS Week 2015 Theme - EMS STRONG

    The 42nd Annual National EMS Week will be observed May 15-21, 2016. This week of observation was initially authorized by President Gerald Ford in 1973 and has continued since, getting bigger and bigger each year as EMS has evolved to more advanced roles within the healthcare system.

    For 2016, the National Association of Emergency Medical Technicians (NAEMT) has partnered with the American College of Emergency Physicians (ACEP) to promote National EMS Week. ACEP has done a great job in the past bringing awareness to the importance of the Emergency Medical Services (EMS) system. Now, NAEMT can bring additional first hand knowledge and experience to take this campaign to a higher level by infiltrating more EMS professionals on the ground level.

    EMS Week 2016 continues the EMS Strong campaign with the theme, Continue reading

  • Thinking Outside the Box (and Bag)

    Tailgate Kit that comes packaged in a drawstring backpackWhen it comes to thank you gifts at events, promotional items are the perfect giveaways. But presentation is extremely important.

    Handing out loose promotional products or giving them in a cheap white, flimsy box or disposable plastic bag isn't a good presentation. That cheapens the whole experience and lowers the perceived value of the gift. In the end, it can reflect poorly on your company or event.

    If your budget allows, you can opt for custom packaging and present your giveaways in a beautifully crafted box that perfectly fits your promos. However, this option isn't always cost-effective, and it takes planning well in advance.

    An alternative option is to use other promotional products as a vessel to hold your giveaways. For this purpose, you have to think outside the box (custom packaging) on this. A low priced plastic bag is frequently used to hold the multiple giveaways that are presented to your recipients. But why spend money on bags that will promptly be thrown away? Instead, also think outside the bag.  Continue reading

  • 2016 Promotional Products Marketing Trends

    Promotional Products Trends 20162016 has already proven to be an exciting and interesting year in the promotional products industry. The industry as a whole continues to grow and advance.

    Companies are are utilizing the incredible power of promotional products more and more in their marketing campaigns. In fact, businesses are demanding more creativity for their campaigns, hence, some of the trends for 2016.

    Top Promotional Products Trends For 2016

    Premium Promos Are King

    Premium Promotional Products are KingThe truth is finally out. Premium promotional products are actually a better value than cheap promos because they are kept and used more often, making them much more valuable as marketing tools.

    If  you spend $5000 on a marketing campaign, it's much more effective to target a fewer number of strategically targeted prospects, rather than launching a campaign to a mass audience of recipients who aren't viable prospects. By narrowing down your targets, you can spend more on each prospect, giving you a much higher chance of "wowing" those prospects. This is one are where premium promotional products are highly effective.

    If you want to get the attention of a potential new client, sending a cheap, plastic water bottle isn't going to gain his interest. Giving away low quality promos can hurt your company image more than they can help. However, if a premium item is part of your campaign, your prospect will instantly be warmed up to your company and be grateful for that premium item received.

    Presentation is Extremely Important

    20 oz. Stainless Steel TumblerIf you want to stay true to your company branding and make a big impression, the packaging is vital. With the availability of custom packaging, no longer should you give away promotional products with cheap, white boxes. You know the flimsy boxes I'm talking about...the ones from China that fall apart as you open them.

    Custom packaging and kitting of promotional products makes a huge impact on those who receive them. Any combination of promos can be kitted together with professional packaging to make your company stand out.

    Some products are available from the manufacturers now with custom printed packaging, such as the 20 oz. Stainless Steel Tumbler (pictured above). The packaging is printed all over in full color, so the it can remain consistent with your branding.

    Promotional Product KittingThe same promotional products are available to all of your competitors. However, if you both give them out, the ONLY way to stand out is to improve the presentation. The higher quality packaging will stand out the most and leave the longest-lasting impression.

    Imagine how much more of a positive impact the ebay custom packaged items pictured will make over sending the same items loose in an envelope! The difference is dramatic! It's all about the presentation!

    No matter what the products, we can create the perfect branded, creative packaging to best fit your campaign.

    Stainless Steel Vacuum Tumblers Are HOT!

    Stainless Steel Boss TumblersEvery year, there is a promo item that is so hot that the manufacturers can't keep the items in stock. Each year, dozens of manufacturers produce their own variety due to the craze.

    For 2016, the same products that became hot in 2015 is hotter than ever in 2016. This product is the Boss Tumbler. These "Yeti Knock-offs" are much cheaper and every bit as good as the Yetis. The only real difference is they don't have the Yeti logo, which means they are nearly half the cost.

    Sorry, Yeti, but you are missing out on HUGE sales from refusing to enter the promotional products industry.

    These stainless steel, vacuum insulated tumblers come in 20 oz. and 30 oz., with a few sizes in between. More colors other than silver are being offered this year including matte black, tiffany blue, red, gold, and blue.

    Just how popular are these tumblers? Well, out of about a dozen of our suppliers of the Boss-like tumblers, inventory is still sometimes scarce. Luckily, our suppliers are receiving larger shipments so we can typically fill orders as they come in. My advice is to place your order now to reserve your inventory!

    Once you drink out of these rugged, stainless steel tumblers, you understand why they are so hot. But be careful, because they keep your coffee piping hot for hours!

    The great thing about these three trends is they can be combined all into one product if you wish. You can get stainless steel premium tumblers with custom packaging and satisfy the three hottest trends in the industry. Or alternatively, you can opt for different premium items and have them kitted together in a beautiful package to make sure your company stays memorable!

  • Connect to Your Clients Through Their Pets

    Pet Promotional ProductsIn the U.S., there are more than 218 million pets living in 79.7 million households. While this number is comprised mostly of dogs and cats, other pets are also included such as birds, hamsters, fish, and even snakes. Yes, some people have snakes as pets.

    The majority of people in the U.S. love pets. Some people may feel they identify better with their pet than they do with other people. After all, pets don't argue with you. They don't discriminate. They don't complain. They simply offer unconditional love, which all people need.

    Interesting Pet Statistics (Dogs & Cats)

    • 63.2% consider their pets to be family members.
    • 35.8% consider their pets to be companions.
    • An estimated $60.59 billion was spent on pets in 2015.

    Continue reading

  • Hotel Marketing Ideas For Spring Break

    Spring Break Promotional Products and Marketing IdeasIf your hotel is located in a beach town, then you most likely cater to tourists You understand the direct correlation of your business success with the health of tourism in your area. If tourism is down, your numbers will be down.

    However, if tourism is down in your area, it doesn't have to be down for your business. If you are proactive with your marketing approach, you can attract guests to your hotel.

    The mistake many tourism-dependent hotels make is they depend on the local tourism authority to bring tourists to the local area. You must act as your own advocate and not rely on the efforts of others whom you have no control over their actions.

    For beach town hotels, Spring Break is the first influx for the tourist season. The Spring Break season is typically considered to be the entire month of March. This time period is critical for your first quarter earnings.

    Here's a great resource showing the current spring break dates for many schools around the country: Spring Break School Dates.

    Being proactive means you should actually budget for campaigns to attract Spring Breakers to your hotel. You campaigns will be vastly different depending on whether you want to attract party animal spring breakers (college students) or families.

    Below are several ideas to attract visitors to your hotel for Spring Break.

    Continue reading

  • Protect Against Zika Virus With Personalized Insect Repellent

    Promotional Insect Repellent Can Protect Against Zika VirusIt seems each year, there is a new and frightening virus spreading from the bites of mosquitoes. In recent years the viruses included West Nile virus and Chikungunya virus.

    Now, there is another virus to be mindful of called Zika Virus.

    Public health emergencies have already been declared in many counties in Florida. Likely, more counties will follow.

    The main defense being led against Zika virus is diligent mosquito sprays near residential areas. The CDC has advised that standard mosquito repellent spray is the most effective method for individuals to avoid mosquito bites.

    This is a prime opportunity for your business to give out personalized insect repellent that has your logo printed on the containers. Not only will this promote your business, but it will show your customers that you care about their well being and hopefully prevent Zika virus. Continue reading

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