Promotional Product Ideas

  • Save Money on Your Corporate Taxes With Promotional Products

    Tax Breaks for Promotional ProductsAs the year comes to a close, those handling the finances of a business are thinking about the final year-end spends to help reduce their tax liability. The average small business is set up in a way that business income, whether the owner personally takes it or reinvests it into the business, passes the tax liability to the personal return of the owner.

    This can result in a HUGE tax being owed by the proprietor. However, you can help lower your federal tax responsibility with smart end-of-year purchases.

    The smarter businesses make purchases for equipment and items that they will actually need in the near future. This end of year spending helps reduce their business income for that tax year, allowing for a lower tax responsibility.

    One end of year investment companies should consider is promotional products.

    If your marketing director (a.k.a. small business owner in many cases) has done his/her job, there is already a plan in place to promote the business over the next 6-12 months. That plan details out the advertising needs to increase the growth of your company.

    Promotional products are no doubt a part of that plan. So as an opportunity to lower your business income for the year, spending extra money on promotional items is a great strategy. Yes, promotional products and business gifts (up to $25) are deductible.

    See the specific details from the IRS on Giving Business Gifts including how much can be deducted. For advertising expenses for your business, the IRS states, "You generally can deduct reasonable advertising expenses that are directly related to your business activities."

    Even better than lowering your tax liability is the opportunity to grow your business further with the purchased promos.

    However, having a plan for the promotional items is key. These items have a tremendous power to strengthen business relationships and grow your business if used strategically. Use them effectively and your business WILL benefit!

    Related Articles
    It's Okay To Date Your Marketing Plan, But NEVER Marry It
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    3 Ways NOT To Use Promotional Products
    4 Major Benefits of Promotional Products
    7 Components To Create A Successful Promotional Giveaway

  • Promotional Product Review - Stone Paper Notebooks

    Promotional Stone Paper NotebooksPromotional notebooks and journals  have been around for many years. They continue to be top sellers within the promotional products industry due to their usefulness and the necessity of needing a notebook.

    But with so many of your competitors giving out these useful promos, how can you make your company giveaways stand out?

    You have to be different and that is what this stone paper notebook will help you do. This product has all of the qualities of a standard notebook along with several spectacular bonus features that make this a superior choice over standard notebooks.

    Spiral Stone Paper Notebook Review

    When I review an item, I thoroughly vet it. That means I actually use it...for a long time. I have been using these stone paper notebooks for over a year. The long time frame would suggest that I REALLY love the qualities of this notebook and that is true. These promotional notebooks have "paper" that is unlike any other writing pads I have used.

    Usefulness

    It goes without saying that writing notes is something that needs to be done on a daily basis. In order to be productive at work (and at home), I keep my to-do lists and goals for the day/week written down so I can stay focused. For the past year, I have been using this notebook (pictured) along with identical replacements once I use all of the paper. Yes, we are in a digital age, but nothing can take the place of an old fashioned list written on paper.

    Construction

    These 5" x 7" notebooks include a durable cardboard cover on the front and back with 65 pages of lined stone paper held together with a black metal spiral bounding. I often carry my notebook from home to work and back, so it tends to take a beating. Nevertheless, it stays intact with only some minor scuffs on the corners of the cover.

    The paper is made out of natural stones and NOT trees. This unique way of making paper creates extremely desirable attributes such as water resistance, anti-bacterial paper (without the drugs), tear resistance, and smudge resistance.

    Aesthetics

    Stone Paper Notebook Facts "Less waste is generated in creating this paper than regular paper. Replace 1 ton of regular paper with 1 ton of stone paper and you will save 6 million BTU of energy; 20 trees; 167 lbs of solid waste; 236 lbs of atmospheric emissions and 7480 gallons of waste water."

    I love the look of this notebook because it promotes an environmentally-friendly look with the brown cardboard cover and "paper" made out of stones. The notebooks include a front page with eco-facts about the paper, including facts about how much waste is reduced through the manufacturing of stone paper vs. paper made from trees (see picture and caption)

    Stone paper notebooks show your clientele that you not only promote being eco-friendly, but you live it!

    Pricing

    With pricing under $3 (at the time this blog was published), it is priced similar to standard paper notebooks. A useful promo item for under $3 that sticks around as long as a 65-page notebook does is a phenomenal investment!

    Branding

    The cover of these stone paper notebooks allow for a really nice imprint area to promote your logo or message. The area is 3" H x 3 1/2" W, so there's plenty of room for YOUR company branding plus additional info. Your recipients will be reminded of your business on a daily basis, giving these notebooks a very low cost per impression.

    Overall, these notebooks beat standard paper notebooks by a long shot. The increased strength of the paper is an incredible benefit. Plus, if you are around water, these are excellent since the paper is waterproof and smudge proof.

    Lined Stone Paper

    Lined Stone Paper

    Other Similar Stone Paper Notebooks To Consider

  • Good Better Best - Promotional Pens

    Good Better Best is an opportunity for you to quickly compare 3 great promotional products and choose the one that best suits your needs. Sometimes you need a good, low cost product for mass giveaways. Sometimes you need a promo that is a little higher quality for an event. And other times you need a top quality product for your high-spending clients!

    Good Better Best Promotional Products

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  • Truth vs. Myth - Promotional Products Aren't Worth The Investment

    Truth vs. Myth - Promotional Products Aren't Worth the Investment

    A business owner told me the other day that he didn't think promotional products were worth the investment, which led to this week's Truth vs. Myth blog.

    Truth or Myth: Promotional Products Aren't Worth the Investment

    The Short Answer:

    This can be both true and false depending on several factors, including the types of promotional products purchases and how they are used. If used correctly, this marketing medium is extremely powerful and well worth the investment.

    The Long Answer:

    Promotional items are among the most powerful advertising mediums available. These are the only advertising mediums that can reach all 5 senses: sight, touch, smell, taste, and hearing. This is important because research shows the more senses involved in an advertising campaign, the more memorable that campaign is to consumers. You don't sniff the TV screen when you see advertisements. You don't eat newspaper ads. You don't save radio advertisement clips and listen to them over and over. However, with promotional products, you have that opportunity to continually reuse them and engage multiple senses.

    The most important component of ensuring your promotional products are a good investment is to thoroughly plan your campaign. Think about creative ways to integrate the items within your total marketing plan. Rather than simply hand the promos out to random people, a strategic approach can make the difference between a good return on investment (ROI) or a bust.

    Know the demographics of the recipients so you can buy the best possible promotional items for them. Have a plan for the distribution method. Consider how the items fit into your overall goal for your marketing campaign.

    Last, but not least, make sure they are packaged in a way that fits your branding and creates excitement when the recipient receives the package.

  • Foam Fingers Continue to Prove Their Effectiveness

    Original Foam Finger By Associated Press (Ottumwa High School yearbook) [Public domain], via Wikimedia Commons
    Foam fingers and foam hands have been a popular sports spirit item since they were introduced in 1971 at a high school boys state basketball final. However, the first prototype wasn't made of foam. Instead, the giant foam finger at that game was made of hardware cloth and papier-mâché. Since then, many different manufacturing companies have been producing foam fingers and foam hand gestures in bulk.

    They have become a staple item at football and basketball games.

    However, foam fingers and foam hands aren't just for sports games. They have been very effectively used in advertising, as well as for other "unsanctioned" uses.

    A Disgraceful Day For Foam Fingers

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  • Promotional Products To Stop Buying Right Now

    As a veteran promotional products distributor who sells promos nationally (and even some internationally), we are privy to the nationwide trends within the industry before "locals only" distributors.

    Another piece of info we are privy too are the promotional items that are WAY overdone. Most of them aren't even cool products. They are simply run-of-the-mill promos that are purchased due to laziness, lack of thought, and disregard for creativity.

    5 Promotional Products To Stop Buying Right Now

    Custom KooziesKoozies

    If you are buying koozies as general giveaways for clients, STOP IT now! The average person has 7.8 koozies in a drawer in their kitchen (data from a personal survey of my own kitchen drawer which contained 8 koozies with 1 of those koozies missing a piece of the bottom). While koozies have their purpose for events at which you are serving canned drinks, other reasons to give these out these lame products are few and far between.

    If you want to give out koozies, opt for cooler versions that are different than a cheap foam version. Less overdone options include burlap koozies, bottle koozies, and two-toned can insulators. If your koozies stand out, maybe they will actually be reused after your event.

    Promotional Stress BallsStress Balls

    Do you really think most people reach for a stress reliever ball when their stress level builds up? Hell no they don't. They go for a run, eat a quart of ice cream, or they grab a bottle of beer or glass of wine. So if relieving stress is really what you want to accomplish, give out a fitness tracker, ice cream scoop, or a wine glass.

    For select purposes, stress balls can be very useful for physical therapy, however, for the 99% of companies buying them, they have no use besides adding thousands of tons of non-biodegradable waste to land fills. Sure these stress toys are fun to use to beam people in the face, but other than that they are useless and overdone.

    Cheap Promotional Stick PensCheap Stick Pens

    Why would you EVER waste money on a nasty, cheap stick pen. You know those pens I'm talking about. The uber-low quality pens with the cheap plastic top. The flimsy pocket clip snaps off with the first use. These are the same pens that are prone to bleed ink all over your shirt...yes, your favorite shirt.

    I was told by a business owner once that he buys the cheap boxes of stick pens from an office supply store because his customers steal the pens and he continually has to replace them. My answer for that was if you buy custom printed pens, then good if they "steal" them because they are branded with your custom logo. At least you get marketing value from the pens as opposed to leaving a bad experience from a crappy cheap pen.

    Custom White Ceramic Coffee MugsWhite C-Handle Coffee Mug

    Really? This is your go to product? The 10 oz diner size ceramic mug is out of date and useless. If you are trying to keep people drowsy in the morning by only allowing them to drink small increments of coffee, then this is the product for you. As overworked as middle class workers are these days, we need larger coffee mugs. Coffee stays hot for a whopping 10 minutes in these tiny, ceramic mugs. Maybe you can also get them a tiny dollhouse to go with this tiny mug. If you want to recreate that nostalgic feeling from a hole-in-the-wall diner you used to frequent as a kid, fine, these will do the trick. However, if you are envisioning a product your clients will use at their desk on a daily basis, just stop it. This product is not the answer.

    Instead of ceramic, opt for the vacuum sealed stainless steel mugs which keep coffee piping hot for hours, not minutes. If ceramic mugs are what you want, it's true that bigger is better. Go with at least a 15 oz size and choose a bold color. And just to clarify, white is not a color. You can find some cool ceramic mugs here. Choose wisely.

    Ugly Key Chains

    Ugly Key ChainsThat's right, I said ugly key chains. The ugly key tag that is pictured is only one example of the ridiculously crappy key chains on the market. If you are buying promotional key chains and it's not one that you would actually attach to your own keys, then move on and find another product. These saddlebag-shaped, plastic key chains are so outdated. You'll be lucky if 1% of the recipients use this key chain for their keys.

    If you want recipients to use the key chains, you must go with a higher quality, metal key ring. When you hold a key chain, it should feel valuable and not like a piece of hollow plastic.

    4 Suggestions to Find Better Promotional Products

    1. Talk to a promotional products consultant - The "consultant" word sounds expensive. However, you'll likely waste more money if you don't speak with a consultant. In reality, there's no more expense involved when speaking to an experienced professional who understands the promotional products industry. For a search that would take you hours to thoroughly perform, an industry expert can perform in about 10 minutes. Because we know where to look, industry trends, and have daily experience searching for products, we can save you loads of time and recommend much better options for your needs.
    2. Have a purpose - In order to get the most use of the promos you buy, you must have a plan. What is your goal in giving out the products? What are the demographics for the majority of the recipients? How will you distribute the items? Do you have a follow up plan in place after you give the products out? All of these questions plus others are important to answer BEFORE buying promotional products. An experience promotional products consultant can help guide you through the process to help ensure you get a good return on your investment.
    3. Stay open-minded - When on a quest for promotional giveaways, clear your mind of the boring and overdone promotional items that fill your head. Certainly forget about the items your competitors are doing. Be open to items that are new, unique, and fun. If you give away the lame promos your competitors give away, what does that make you? Come on over to the cool side; we will help you get there.
    4. Buy useful promotional items - Studies have shown that 80% of recipients keep promotional items and continue to use them because they are useful. This seems like common sense, but the cheap items mentioned above continue to be big sellers to the uneducated. You are smarter than that. I know you are.
  • Is TV and Radio Advertising Still Effective? Insights From the 2016 Presidential Election

    Promotional Products are more effective than radio or TV ads.In past decades, TV and radio advertising has been considered top shelf by many advertising agencies and execs. However, with data in from the 2016 presidential elections, it seems times are achangin'.

    Is it possible this interruption style of advertising is no longer effective?

    If you compare results from the election to the media spend by each candidate, it seems radio and TV ads don't meet "cream of the crop" status, as many seem to think.

    According to CNBC, Trump spent only $238.9 million compared to $450.6 million spent by Clinton through mid-October. That equates to Clinton spending nearly twice as much as Trump. The difference is staggering, yet like it or not, Trump prevailed. Why is that?

    Pivotal Factors

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  • Top Selling October Promotional Products

    Top Selling Promotional Products in October

    October is a very active month for events and promotions. Fall activities really ramp up to start the holiday season. There are also many recognition and awareness events during October, such as Breast Cancer Awareness Month, Fire Prevention Week, American Pharmacists Month, Boss's Day, and many more.

    Below you'll find the top selling promotional items during the month of October to promote your business, event, or cause!

    Top October Promotional Products

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  • 7 Components in Creating a Successful Promotional Giveaway

    Components of a Successful Promotional Products CampaignCompeting in business today requires more strategy than simply handing out promotional products that are branded with your business name. So what does it take to create a successful promotional product giveaway these days?

    For the best results, your promotional giveaways should have an intended goal. Having random promos to hand out at will certainly has its place, but the most successful promotional campaigns are planned in depth to meet a specific goal with strategies of how that goal will be met. Are you trying to generate traffic to your blog? Are you trying to get new subscribers for your email newsletter? Are you trying to get sales appointments? Are you generating awareness for a new product? A defined goal will help determine your strategy.

    Below are a few caveats to aim for when creating your marketing campaigns that involve promotional items. You will rarely meet all of these components; however, it is fair say that the more of these objective you meet, the more successful your campaign will be overall.

    Components of a Successful Promotional Products Campaign

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  • 10 Creative Ways to Use Custom Beach Balls

    Custom Beach BallsWith warm weather already here, no other icon represents the beach more than beach balls. This classic beach toy has been a popular beach item for decades. Read some fun facts about the history of the beach ball and fun facts here.

    Custom beach balls are used in many ways to promote events, companies, and non-profit organizations. These simple, low cost products automatically generate excitement for pool or beach related businesses or events. Beach balls come in many different sizes and color combinations, so you can typically find the right options for your purposes. If you quantities are large enough, we can do custom colors for you, just ask.

    Check out a few of the ideas below for using promotional beach balls to promote your cause. These are meant to get your own ideas flowing, so hopefully some of these suggestions will get your creative thoughts going so you can conjure up your own unique use.

    Creative Ways to Use Custom Beach Balls

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Our Affiliations

PPAI Code of Conduct for Promotional Products Distributors   Check out the A+ Better Business Bureau rating for Perfect Imprints Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce Perfect Imprints is an active member of the PPAI (Promotional Products Association International Destin Chamber of Commerce Member - Screen Printing - Graphic Design - Promotional Items Promotional Products Association of Florida (PPAF) Perfect Imprints is member of the Advertising Specialty Institute (ASI) - 293567