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Promotional Product Ideas

  • There's no such thing as Children's Food

    No such thing as Food for ChildrenWhen you think of food for children, what foods come to mind? Aside from foods specifically for infants, here are just a few of the top foods that come to mind for me.

    • Pop-Tarts
    • Popsicles
    • Fruit Chew Snacks
    • Sugary Cereals such as Frosted Flakes or Fruit Loops.
    • Moon Pies

    Personally, I don't refer to these as foods; I refer to them as JUNK.

    Sure, some adults do eat these snacks (junk food); however, these are mostly targeted for kids. There's nothing about these foods that make them "kids" food. Kids aren't some type of subspecies that require food that is different than adults.

    So why do we automatically think foods such as these are for children?

    It's called marketing.

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  • New Promotional Products From the PPAI Expo 2015

    On this first day of the PPAI Expo 2015, we have gotten a sneak peak at some of the newest promotional items in the New Product Pavillion.

    On Tuesday, the New Product Pavillion will open displaying the newest and hottest promotional products for 2015, as well as some of the trending products from 2014. At that time, we will get a closer look at each of these items.

    We will share more details of those closer looks after visiting; however, in the meantime, here are are 48 of the most interesting and unique new products that will be showcased on Tuesday.

    If you see any that are of interest to you, please feel free to give us a call for more info.

    48 of Coolest New Promotional Products for 2015

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  • Flex Your Marketing Muscle

    Exercise Promotional ItemsWe are at the beginning of a new year and, of course, a New Years resolution that is at the top of many lists is to get in shape through more exercise. This is and has been one of the top resolutions for decades, so it stands to reason that piggybacking on this goal for so many Americans is a great avenue to promote your business.

    There are many exercise promotional items on the market that are great to get an item with your logo in front of your customers and potential customers. However, your goal should not be just to get in front of them, but to stay in front of them. To keep your logo in front of your customers, you have to give out promos that are useful to them. Therefore, if your business is a fitness center, gym, nutrition store, sporting goods store, yoga studios, athletic shoe store, weight loss clinic, or any other type of business or organization that has a client base of those desiring to live healthy, you have a golden opportunity to give away exercise-related promotional products.

    Below you will find some of the top exercise-related giveaways to promote your business and promote healthy living for your customers.

    Top Exercise Promotional Giveaways

    Promotional Exercise Resistance BandsExercise Resistance Bands - These have become very popular due to the low impact and the many different exercises that can be performed with these bands. You can choose from several different resistance strengths from light resistance all the way up to extra heavy resistance. Because these bands are long, there is a large imprint area to print your logo and promote your company.

    Custom Yoga MatsYoga Mats - Let's face it...if you try yoga without a mat, you won't have a zen experience. That's why a yoga mat is mandatory for the best possible yoga experience. Yoga enthusiasts rarely miss their yoga session so giving out custom printed yoga mats are a great way to remind those customers about your business on a daily basis. Because these more premium items and higher priced, they are great to give out with a new gym or yoga studio memberships.

    Personalized PedometersPedometers - Any kind of activity is better than lying around on the couch or sitting in front of the computer. Promotional pedometers can be printed with your logo and given out to customers and employees to promote more activity. These are great for exercise beginners to promote a goal of reaching a minimum number of steps or minimum distance each day. Many larger companies promote daily exercise goals for their employees to promote better health and these are great giveaways for that purpose.

    Fitness ShakersFitness Shakers - A large part of being healthy is a proper diet. Protein shakes for building muscle and losing weight are very common for exercise enthusiasts. These fitness shaker bottles are great giveaways for gyms, fitness centers, and nutrition supply stores. They can be used on a daily basis to mix protein shakes and smoothies. Some of them have built-in strainers to help break up the powder and mix the shake more thoroughly. If you sell protein shakes, these are great to give away along with a sample of your product to promote sales.

    Custom Printed Jump RopesJump Ropes - These are old-school exercise items that are still popular for those wanting some serious cardio. When shopping for promotional jump ropes to give out to adults, you will want to stick with the heavier handles and longer jump ropes. Many of the low cost promo jump ropes are very lightweight with shorter ropes and meant for kids.

    Start your companies' New Year sales out right by promoting with the right products for your customers. These exercise promotional products are excellent choices to give out during the beginning of a new year and keep your company at the top of their minds.

  • National Popcorn Day

    National Popcorn Day Promotional Items and ideas - January 19Whenever a holiday has the word, "National," as part of the title, there is typically some kind of legislation passed officially declaring it as a U.S. recognized holiday or observance. However, that isn't true for National Popcorn Day. There is no legislation. There are no huge non-profit organizations promoting this day. This has just become a day on the calendar observed each year for those who love popcorn.

    When you get down to the statistics, Americans eat an incredible amount of popcorn each year. In fact, estimates are as high as 16 billion quarts each year, just for the U.S. That averages about 51 quarts of popcorn for every U.S. citizen. Wow!

    Popcorn is everywhere. It is commonly found at movie theaters, carnivals, fairs, and even in your living room (while watching movies). This is one of the most popular snacks in the country and that's why it makes sense to celebrate National Popcorn Day on January 19th. For businesses, it makes even more sense to take advantage of National Popcorn Day and use it to promote your business. Below are just a few ideas of how you can use this established "unofficial" observance to promote your business and engage your customers.

    National Popcorn Day Ideas

    • Give away custom printed popcorn promotional items. Items such as pre-packaged popcorn in boxes, tins, or gift baskets printed with your logo.
    • Rent a popcorn popper and give out freshly popped popcorn to all of your customers for the day. You can get paper popcorn bags or cardboard popcorn boxes printed with your logo to really make a lasting impression.
    • Host popcorn-related games and contests at your store for your customers and award gift certificates or other gifts for the winners. Here are few ideas:
      • Popcorn distance toss.
      • Popcorn catching challenge. How many pieces of popcorn can your partner toss into your mouth or how many pieces can you throw above your head and catch in your mouth.
      • Popcorn eating contest.
      • Guess how many popcorn kernels are in a jar.
      • Popcorn Drop - See how many pieces of popcorn the person can drop from a certain height and make it in a defined space on the ground. You can use tape to create a shape on the ground or use a cup.
    • Set up interactive stations for kids to make popcorn necklaces or shapes with popcorn and toothpicks.
    • If your store sells popcorn, promote a big sale on all popcorn supplies.
    • Appliance stores can put their microwaves on sale on National Popcorn Day.

    Be sure and promote your sales and events for National Popcorn Day on your social media channels, your website, and by handing out flyers to customers prior to this day. This is a great day to use to promote fun at your business as well as boost your sales! See all of the popcorn promotional items here.

  • Promotional Silicone Phone Wallets - Trendy Tuesday

    Trendy Tuesday - Promotional Bluetooth Speaker with Logo

    There is no denying that cell phone products are hot items for promotional product giveaways and these promotional cell phone wallets are among the biggest trending items right now. These wallets use a 3M adhesive to stick to the back of your cell phone case or directly to your phone. The pocket allows you to leave your wallet or purse behind when you go out. it holds credit cards, hotel key cards, cash, or your ID. These great new cell phone accessories are great for trade show attendee giveaways and are great to make sure your customers see your logo multiple times per day.

    Promotional Silicone Phone Wallets

    Promotional Silicone Phone Wallet Features

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  • Buying Guide for Personalized Corkscrews

    Wine has become one of the most popular drinks with adults over the past several decades. The wine industry in the U.S. has grown tremendously due to the increased demand of wines. There are more than 8,000 wineries now in the U.S and that number is growing each year. Wine is now not just a drink for women. It has become a popular and socially acceptable drink for men as well. Therefore, why not use the popularity of this drink and use it to promote your business in an effective way? By giving out personalized corkscrews with your company logo, you are ensuring that your clients and potential clients are seeing your logo every time they open a bottle of wine. These branded corkscrews will be kept for years or even decades after you give them out and continue to market for your business. Below you find a buying guide for the most common types of corkscrews to help you make the best decision of what type of corkscrews to buy for your giveaways.

    Types of Corkscrews

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  • Custom Beach Balls for the Winter

    Custom Beach BallsAs the winter approaches, the beach going season wains causing great disappointment to beach bums along all of the U.S. coastlines. The winter season brings in cooler air temperatures making many of our beach areas deserted. People miss the beach and beach-related events during the winter time which makes a beach themed event great during the winter season. Create a beach-like atmosphere and promote your event with beach promotional items such as custom beach balls.

    Beach balls can be used in many ways for marketing and promotion. Read on for just a few ideas about using beach balls to promote your company.

    Custom Beach Ball Ideas

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  • Giveaway Ideas for Real Estate Agents

    Custom Etched Crystal Vases - Realtor Closing GiftsWith the end of year and the Christmas season right around the corner, it's time for Realtors to think about giveaways for the holidays. However, real estate agents shouldn't just give away gifts to clients at the end of the year, but with each transaction as a thank you gift. Closing gifts are a great way for Realtors to strengthen their bonds with their clients and increase their chances of getting referrals from those happy clients. Rather than giving random gifts such as gift cards, bottles of wine, or other non-personalized gifts, we recommend that you give branded gifts that are useful and appreciated by your clients. Your branded gifts will continue to market for you while gift cards and other types of non-branded gifts will be used up and not retain marketing value for you.

    If you close a $500,000 deal, you don't want to give away a $2 item to say "Thank You." That would be insulting to your client. It is a good idea to have a couple of different valued giveaways based upon the transaction value. For example, larger transactions you can give away an item with a value of $100-$200, while a smaller, $150,000 sale might be worthy of a $50-$75 item. Check out some of the giveaway ideas below.

    Realtor Giveaway Ideas

    1. Crystal Vases - If you want to impress a client, give them crystal. Crystal is much heavier than glass and much higher class. Choose from many different price points and styles. Include a small bouquet of flowers as a closing or housewarming gift and your clients will never forget you - that includes when they hear about friends who need a good Realtor.
    2. Wine Gift Sets - While it's common for Realtors to give away a bottle of wine or champagne as a celebratory closing gift, that bottle of bubbly is quickly gone and forgotten after that night. So why not give not only the bottle of wine or champagne, but also some wine gift sets to include glasses or the corkscrew that is branded with your logo? Then your name will be at the top of their mind every time they pop a bottle.
    3. BBQ Gift Sets - For most men, they can't wait to grill out in their new backyard. That's why a BBQ Gift Set makes a great closing gift. These gifts sets commonly include a spatula, tongs, a fork, skewers, a barbecue brush and a nice storage case.
    4. Kitchen Knife Sets - A large portion of most people's time is spent in the kitchen. Therefore, if you can get useful items in the kitchen of your clients, then they will be continually reminded about your real estate business. Choose from either steak knives or carving knives. If you go with a set with the hardwood block for storage of the knives, your logo will be displayed full-time in the kitchen of your clients.
    5. Bluetooth Speakers - We are in the age of digital music, so it's time to embrace that with your marketing. The majority of music lovers now have their music either physically stored on their phones or they stream music through their phones, so these speakers that connect through Bluetooth technology make great housewarming and closing gifts!

    Your main goals when giving away closing gifts to your clients should be to strengthen your business relationship with your clients. By this act of giving a valuable "thank you" gift, your previous clients will begin to refer their friends to you causing your business to grow exponentially. As mentioned in the beginning of this article, we do recommend keeping at least two different gifts available so you can give out a gift of appropriate value to your clients.

  • Hoard Marketing Syndrome (HMS)

    Hoard Marketing SyndromeThere is a serious illness sweeping across the nation which has risen to near-epidemic proportion in the U.S. at many companies. No businesses are immune, whether large or small. Those that are most susceptible are not the elderly and children, but those who are directly involved in marketing. This condition actually seems to specifically target marketing directors. This ailment can cause some serious problems to your marketing campaigns and ultimately to the overall demise of your business. This condition is known as Hoard Marketing Syndrome (HMS). Read on to see if you or someone you know suffers from HMS. Treatment is available, so there is hope.

    If you search the word, "hoard" on Google, it shows the definition to be this: noun: "a stock or store of money or valued objects, typically one that is secret or carefully guarded" or as a verb: amass (money or valued objects) and hide or store away."

    With Hoard Marketing Syndrome, business owners and marketing personnel take this same approach of hoarding, but specifically with their promotional items. Below you will see some of the signs and symptoms, risk factors, complications, and treatment for HMS.

    Signs & Symptoms

    • Boxes in the storage closet full of promotional items from years ago.
    • An overall abundance of leftover giveaways that were purchased over 6 months ago.
    • A desire to be stingy when giving out the "really cool" or "valuable" promos. These tend to be the more expensive items, such as padfolios, premium pens, and other items priced over $5 each.
    • The mindset that you need to hang on to these purchased promotional products because they cost a lot of money and need to be used only for special occasions.

    Risk Factors

    • Company history of limited marketing budgets.
    • Recent or impending budget cuts.
    • Marketing directories who have a boss who rarely approves marketing expenditures.
    • Business owners who fail to understand that marketing items are critical for the success of a business.

    Complications

    • Significantly reduced marketing exposure.
    • Reduced loyalty from existing and past customers.
    • Drop in sales.
    • Reduction in number of clients.
    • Unhealthy bottom line.
    • Business failure.

    Treatment

    • One on one counseling with one of our HMS specialists.
    • Track the effectiveness of your giveaways so that you can see your Return On Investment (ROI) from your purchase.
    • Practice giving out company branded items to each new customer.
    • Give out promotional items to each new prospect and with each new quote.
    • Practice micro-hoarding - Hold back (hoard) 2 or 3 of these items and give away the rest to customers and potential customers.
    • Create a written strategy for your branded giveaways so you and everyone on your staff know the protocol so your company can make the most effective use out of the items.
    • Give away specific items to targeted prospects or clients so the giveaways will be more effective and more well-received.
    • Reach out to past clients who haven't  ordered in a while and send them a promotional item from your company to help rekindle a business relationship.
    • Make sure your monthly marketing budget has a set amount earmarked specifically for promotional items.

    If you feel that you have been affected by HMS, we encourage you to seek help. Call one of our HMS counselors immediately. Remember, this condition is 100% treatable and 100% reversible. Our HMS counselors are standing by. Call toll-free: 1-800-773-9472.

  • Reviewing Your Company Image - Back to the Basics

    Reviewing Your Company Image - The BasicsWhen most people think of marketing, the top things that come to mind are television commercials, radio ads, billboards, and newspaper advertisements. However, unless you are running a big business with a BIG budget, these may not be the right options for your small business. There is a good chance that your budget doesn't allow for thousands of dollars for these particular marketing mediums.

    Whether your business is small or large and no matter if you budget is tiny or practically infinite, there are some basic principles to follow when marketing your business that can make a big difference. Below are just a few basic principles that are important to periodically review to make sure your business is putting its best foot forward by keeping its branding consistent across all mediums. First impressions are critical in the business world.

    1. Company Logo - First of all, make sure that you have a logo. While that may seem like a silly statement, we deal with small businesses on a daily basis that have no logo. By having no logo, this negatively impacts the way others see your business. Second, you should reevaluate your logo design every few years to make sure the logo still portrays your company accurately. Maybe your business has added other services or possibly services have been discontinued. If so, your logo might need a bit of a face-lift. Third, make sure that your logo doesn't look too dated. If your logo was designed back in the 1970's, chances are it looks like a 1970's logo and none of us want to revisit the styles from the '70's. A modern look can often make a huge difference with first impressions from potential clients.
    2. Business Cards - These are your biggest sales tools. You give them to everyone you meet. They should be sleek and unique. They should stand out among the other dozen business cards that those of us in the business world receive everyday. Your business card design might just need an update to the color or layout, or it might need to be trashed and completely redesigned. Whichever it is, it should be awesome. It should make a statement. It should give those who receive it the feeling that your business is the best option for the service or product they need. Make sure pertinent contact info is listed on your cards, such as an email address, website url, and direct phone number. If you are one of those that scratches out an old phone number on your cards with a pen and writes the new phone number, shame on you. Spend the few bucks to get an updated and correctly printed set of business cards.
    3. Website - Your website is a salesperson that never sleeps and continually sells to potential new clients and existing customers. Or at least it should be! If it is not, you are missing a lot of marketing potential. Your website should be updated frequently and should be a source of information to take care of the frequently asked questions that customers call asking on a daily basis. You will save yourself loads of time if you answer them once and for all online. It is important to understand that just because you don't sell products online, doesn't mean that a website isn't important. That is one of the biggest misnomers in the web world. Shoppers research companies online before making in-store purchases or before calling for service now. They want to get a feeling for your company's reputation. Do you look legit? Do you look capable? Or does your company look like a fly-by-night company who used some free website service for a DIY project? This is very common with small businesses, particularly 1-2 man/woman businesses. You can afford good web design and you should make it a priority.
    4. Promotional Items - These marketing items don't have to be expensive to work, just useful. Research has proven that these items are lower cost than any other type of advertising and more effective. If you utilize this marketing medium properly, your business will grow because your customers and potential customers will remember you over your competitors who keep their promos locked up in a closet for their "top clients." Research has also shown that giving away promotional products to people cause a warmer feeling toward your company, which will push them to do business with your company over another. That sounds like good logic to me. Everyone loves free stuff, especially when it's useful stuff. There are many options around the $1 price range that work great to promote your business.
    5. Company Apparel - All businesses who have face to face dealing with people should wear company apparel. These don't have to be Dickies uniforms. These can be stylish and hip shirts that are embroidered with your company logo. Think about this. Would you feel better writing out a check to a worker who has a stained up t-shirt with a Beavis and Butthead graphic on it or a worker with a collar shirt showing off the company logo? The answer is obvious. Custom apparel gives your business a professional look and it sets you apart from many competitors who are too cheap to invest in this area of their business.
    6. Social Media - Whether you like it or not, social media is around to stay and it is an extremely important factor in search engine rankings as well as consumer decision making. That's why we are big proponents of making sure your branding is consistent throughout all of your social media accounts. Your company logo and color scheme should be uniform across all platforms. And, yes, you do need to frequently post. Your posts could consist of sale announcements, company news, promoted products or services, and just fun trivia and random facts to promote your followers to get involved.
    7. Email Newsletters - Email is very effective if done properly. You should not send too many emails, but you have to send enough to keep your business at the top of your customers minds. Your branding should remain consistent for your email newsletters. Additionally, you want to make sure your newsletters are informative and valuable to the readers. Offering educational articles and news can be useful. Money-saving coupons are always useful. You can also throw in some sale items that you want to promote. If you don't want to do general newsletters, you can segment your email lists and send out emails that are specifically tailored to each of your segments. This method is much more effective, but more time consuming.

    Low Cost Effective Marketing Items for Small Businesses

    Related Articles
    12 Ways to Promote Your Website

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More About Perfect Imprints

PPAI Code of Conduct for Promotional Products Distributors
 
Check out the A+ Better Business Bureau rating for Perfect Imprints
Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce
Perfect Imprints is an active member of the PPAI (Promotional Products Association International
Promotional Products Association of Florida (PPAF)
Perfect Imprints, LLC is an Upfront Merchant on TheFind. Click for info.