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  • National Aviation Day Promotional Items

    National Aviation Day National Aviation Day

    National Aviation Day is observed on August 19 of each year and was created by President Roosevelt in 1939 to honor those who were instrumental in advancing aviation as well as our modern day pilots and aviation specialists.

    August 19th was chosen for National Aviation Day because it represents the birthday of aviation pioneer, Orville Wright. While the Wright brothers were not the first to fly or build an airplane, they are the most famous. They were the first to create a fixed wing airplane with controls. Their first flight in this aircraft with controls was only 12 seconds and a whopping 120 feet in distance; however, it was god enough to count!

    This day of observation is a great time for aviation museums, aircraft manufacturers, aircraft parts retailers, aviation organizations, flight schools, and other aviation-related businesses to heavily promote the advanced technologies that originated from our forefathers of flight. However, President Franklin D. Roosevelt not only wanted aviation-related businesses and organizations to promote this day, but also all Americans with an interest in flight to host aviation-related activities.

    National Aviation Day Ideas

    • Hold an open house for your aviation museum.
    • Offer free food and drinks for your visitors on National Aviation Day.
    • Promote sales and discounts for this day.
    • Host a photo booth with a vintage airplane scene in the background and have vintage pilot gear for your visitors to wear in the photo and post on your social media.
    • Post historical facts about aviation on your blog and social media pages
    • Give out airplane promotional items promoting National Aviation Day.
    • Have your school class take a field trip to an airport so the kids can watch airplanes take off and land (from a distance, of course).
    • Host a paper airplane contest and reward those who can fly their airplane the furthest with prizes.
    • Have an aviation trivia contest and award the top participants with rewards.
    • Airlines can offer substantial discounts to fly on National Aviation Day (we are really pushing for this one!)
  • Happy Cupcake Day

    Cupcake Day IdeasThe third Monday of each August is Cupcake day. This is a day to not only see how close you can get to a sugar-induced diabetic coma without actually rendering yourself unconscious, but also a day to help prevent cruelty to Animals. The idea for Cupcake Day originated in Australia by the Royal Society for the Prevention of Cruelty to Animals (RSPCA), but there is absolutely no reason why we can't also have Cupcake Day in the United States!

    After all, most of us love cupcakes and we love our animals! What a great day to raise money to help prevent animal abuse and promote your business at the same time. Below are just a few ideas of how to use the lesser know day of celebration to promote your business as well as a few cupcake-related promotional items.

    Cupcake Day Promotional Ideas

    • Hold a bake sale to raise money for the cause and, of course, sell cupcakes!
    • Reward all of your customers that come to your shop on Cupcake Day with a delicious cupcake and ask for donations to go towards preventing animal abuse.
    • If you own a bakery, promote Cupcake Day ahead of time and hold a massive sale on cupcakes.
    • Grocery stores and retail stores can have their cupcake items such as mixes, cupcake pans, mixing bowls, mixers, chocolate chips, sugar, flour, icing, and other necessary cupcake-making items.
    • Check out some of these cupcake promotional items and give these out in advance to promote your Cupcake Day sale!

    Cupcake Day is a huge potentially money-making time for bakeries if planned and promoted properly.

    For other bizarre and unique holidays to promote your business, check out our Idea Calendar.

  • Funny Light-Up Suspenders

    After 15 years in business, I still run across products that are just plain funny. Well, today, I have learned of a new product that we offer that makes me laugh ... Light-Up Suspenders.

    Light-Up Flashing Suspenders

    These LED suspenders offer 3 different light modes: Fast flash, slow flash, and steady light. They offer an adjustable length to fit 35" to 44". The lower back fabric stretches an additional 9.5", so the suspenders can fit up to 53.5". Batteries are included.

    These would be great for the wait staff at parties or for special events at a restaurant. If you want to stand out, and I mean really stand out, maybe these are the perfect items for you!

  • Don't Play Golf with Dirty Balls

    Custom Golf BallsThere's nothing worse than playing golf with dirty balls. Avid golfers like to play golf with clean golf balls. Dirty golf balls can affect spin as well as the distance of a golf ball. Ensuring your golf ball is clean will make sure that a good contact can be made with the club and thus help you achieve a better shot. The same goes for the club. Chunks of dirt can affect the way the club makes contact with the ball. Sometimes golf balls are beyond being cleaned and you just have to toss them and buy new ones.

    Knowing that clean golf balls are a must, you can help your golf-loving clients by gifting them promotional golf balls print with your logo for those times when the balls are beyond cleaning. The promotional golf industry has grown tremendously over the past decade. You can get practically any desired golf ball brand printed with your logo. No longer do you have to print your logo on generic golf balls. Now you can choose from Nike, Titleist, Wilson, Precept, Pinnacle, Callaway, Noodle, and many other popular brands.

    A Dozen Ideas for Custom Golf Ball Giveaways

    1. Give them away for every participant in your upcoming golf tournament.
    2. Sell them at your pro shop.
    3. If your store sells golf balls, give away a dozen with the purchase of a golf club set.
    4. Give away a doze balls with an in-store or online purchase over a certain dollar amount.
    5. Give them out on National Golf Day in May.
    6. Donate your custom printed golf balls for someone else's charity golf tournament.
    7. Put funny sayings on the balls and give out to your golf-loving clients.
    8. Leave a dozen behind after a sales call for a hot prospect.
    9. Work out an arrangement with your local driving range for them to use your branded golf balls to get exposure for your company.
    10. Include a personalized golf ball in a direct mail piece to increase your customer response rate.
    11. Print a coupon redemption code on the ball and give out to potential clients to redeem for a free gift or an amount off their next purchase.
    12. Give out at a golfing tradeshow or event.

    Shop all of our custom golf balls and promote your business using golf balls.

  • Get Your Drink On With This Red Party Cup

    Solo-like Double Wall Insulated Party Cup Custom PrintedOne of the epic symbols of partying is a red plastic Solo cup. These cups are used by college students and young adults all over the country for juvenile drinking games such as beer pong, flip cup, as well as several other drinking games yet to exist at the time of this article. However, they have also become a staple for more conservative parties that aren't necessarily about drinking as much alcohol as possible. That's why these double wall insulated party cups are great giveaways for parties, picnics, and for other events. The cups are re-usable and a fun item for your event. Get your logo printed on both sides of the cups and you can even opt for a lid for the cups.

    Many use the interior lines on the cups as measurements for various types of liquor and beer; however, the manufacturer (Dart Container Corporation) has confirmed that these lines were NOT meant for measurement purposes and that any lines that do coincide with certain measurements are purely coincidental. However, that doesn't stop party-goers from using the cups in this way.

    If you want to connect more with the younger generation, such as college-age and slightly older, these custom printed party cups are perfect promos to give away. Not only will these young people be able to relate to the meaning of the party cup, but they will also connect on a more personal level with your company.

    You get these party cups in red, but you can also get them in Black, Green, Navy Blue, Royal Blue, or White. So get your party on this weekend, but drink responsibly!

  • National Flip Flop Day

    National Flip Flop DayHappy National Flip Flop Day!

    This celebration/observance began in 2007 by the U.S. restaurant franchise, Tropical Smoothie Cafe, as a fundraiser for their charity of choice, Camp Sunshine. This non-profit organization provides free-of-charge programs for children suffering from life-threatening illnesses.

    Tropical Smoothie Cafe offers FREE 24 oz Jetty Punch smoothies to anyone wearing flip flops between 2 pm and 7 pm on National Flip Flop Day, which is celebrated the third Friday in June, each year. The hope for this event is that recipients receiving a FREE smoothie will donate money toward the Camp Sunshine charity. So if you visit today, please be sure to donate!

    This has created a huge buzz around the communities with Tropical Smoothie Cafe locations, which total over 300 locations in 34 states. But, just because they started this observance doesn't mean that your business can't jump on board and use this well-established celebration to boost your business. Especially if you are located in a beach town, you too can offer specials or FREE products or services for your customers supporting the flip flop habit. Maybe your business could even give away custom flip flops printed with your business logo!

    There are hundreds of holidays, observances, and annual celebrations throughout the year, so find some of those days that fit with your business and use them to market your business! But for today, enjoy your free smoothie from Tropical Smoothie Cafe! I know I'll be sipping on mine later today while supporting my flip flops, which is not much different than most days here in Florida, since we love our flip flops!

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  • Coffee Infographic

    What profession drinks the most coffee? Click to Enlarge

    In marketing and advertising industry, we are consistently dealing with deadlines. We have to make sure promotional items are delivered by a certain event. We have to create great graphic design with a short deadline. We have to create custom apparel for a giveaway or for new employees ASAP. Time is not usually on our side. That's why coffee is our friend! The caffeine helps us be more productive...up to a certain point. This infographic shows Marketing/PR Professionals are #2 on the list of the top 15 heaviest coffee drinkers and that is no shocker here at Perfect Imprints!

    So how can this graphic help you market your company? Well, obviously, now that you know who drinks the most coffee, you now know that a good quality coffee mug printed with your company logo is a great giveaway to any of the industries above in the infographic!

    Related Links:

    Ceramic Coffee Mugs
    Promotional Travel Mugs
    Coffee and Cocoa

  • 5 Cent Promotional Items

    Cheap promotional items - less than 5 cents eachIt's true that in most cases a "cheap price" yields a "cheap product" when it comes to promotional items. However, this is one of those excpetions when you can actually get promotional items that look great and are extremely useful for LESS than $0.05 each! Imagine how far your marketing dollars will go with items at this cost! For this cost, you could mass distribute these items all over your local area and generate great exposure for your business!

    So what items can you get for under a nickel? Custom matchbooks printed with your logo and contact information. With only a 1 case minimum, you can get 2500 matchbooks for less than a nickel per matchbook.

    If you do the math, there are 20 match stems per matchbook x 2500 books, that is 50,000 uses of a product with your custom logo. That equal only a one quarter of a penny each time the matchbooks are used. You can't beat that marketing price ANYWHERE!

    Matchbooks are NOT Good For:

    • Day Cares
    • Fire Departments
    • Elementary Schools
    • Pyromaniacs Anonymous
    • Baby Food Manufacturers
    • Pee Wee Football Teams
    • National Fire Protection Association
    • Smokey the Bear
    • Airlines

    Seriously, though, below are several types of business for which custom matchbooks are great to use to market your business!

    Custom Matchbooks are Great for These Businesses

    • Smoke Shops
    • Tattoo Shops
    • Hardcore Ministry
    • Prison Ministry
    • Bars
    • Restaurants (where indoor or outdoor smoking is allowed)
    • Candle Shops and Candle Makers
    • Attorneys
    • Bail Bondsman
    • Music Bands
    • Incense Shops

    Related Products

    20 Stem Custom Matchbooks        30 Stem Matchbooks       40 Stem Matchbooks        Box Matches

    20 Stem Matchbooks                 30 Stem Matchbooks              40 Stem Matchbooks              Box Matches

    Related Articles

    15 Ideas for Custom Matchbooks

  • Bagteria - 20 Percent of Women's Purses Contain More Bacteria Than A Toilet

    Bagteria (bᾰg-tēr-ē-a) Noun: A recent study in the UK showed that 20% of women's handbags contain more bacteria than the average toilet. The bacteria found included fecal bacteria, e. coli.

    Promotional Purse Holder to hang on tablesEeewww!

    Conditions in the US and the UK are similar, so it stands to reason that purses and handbags in the US are probably similar as far as the nast factor goes. So how can you combat this abundance of bacteria? Well, for starters, periodically wipe your purse with a mild disinfectant and washing your hands frequently.

    The other way you can help to reduce the amount of "bagteria" is to hang your purse from the table when you eat at restaurants to keep your bag off the ground. The use of purse hooks are great for this purpose. These promotional bag hooks also make a great promotional gifts for your customers, while helping them to be healthier and safer in the process!

  • Fortune Cookie Marketing

    FORTUNE COOKIE MARKETING

    Fortune Cookie MarketingAll businesses should plan for success by setting goals and forming a plan of action. That's the purpose of a business plan and marketing plan. While this is a common sense approach, the truth is, a large majority of small businesses don't have a marketing plan or a business plan. They just fly by the seat of their pants from day to day and hope that today is a good day and magically hundreds of new customers will flock to their business. I call this "fortune cookie marketing" because you have no control over your success. With this approach, there will be good days and there will be bad days. If you leave it to chance, there will be more good days than bad.

    "ARE YOU PLANNING YOUR SUCCESS OR JUST HOPING FOR GOOD FORTUNE?"

    No matter what time of year it is, it is never too late to draft a business plan to define your company vision, mission, objectives, strategies, and plans. Your business plan will be a daily guide to make sure you are focusing on the tasks you need to accomplish to grow your business. A business plan is not a document that you can just create within a few minutes. It takes serious thought and reflection on your current business practices. If you see an area of growth, you should embrace it and plan ways for more growth in that area. On the other hand, if there are areas that are not producing, figure out if there are ways to improve that for success or possibly dump that area all together to help improve your bottom line.

    PLAN FOR SUCCESS

    Planning is not hard, but it does take time and thought. You have to ask yourself many important questions such as, "How do I want my business to be known?" and "What are the strengths and weaknesses of my business?" The answers to these questions will prompt you to decide the direction of your company's focus. Here are the main components of a simple business plan:

    1. Company Vision -This statement simply paints an overall picture about your business describing how you see your company in the future. This should be full of passion and optimism describing the direction of your business.
    2. Mission Statement - Describe why your business will benefit your customers and why they should use your company.
    3. Objectives - These are measurable goals that you want to accomplish. You should include specific numbers or direct statements as well as the time to accomplish. For example, increase website traffic from 20K visitors per month to 25K visitors per month by the end of December.
    4. Strategies - How, specifically, will you meet your objectives? These strategies should directly relate to your objectives and include the person responsible for accomplishing them. For example, frequent blogging (5 times per week) by Patrick.
    5. Future Plans - Specifically layout future expansions and additions and include a date by which you will accomplish them. For example, add ecommerce to our website by July 2013.

    "HE WHO FAILS TO PLAN IS PLANNING TO FAIL"...WINSTON CHURCHILL

    MARKETING PLAN - TURN YOUR OBJECTIVES INTO ACTIONS

    If you are a visionary, planning is easy. It may be the putting the plan into action that is the difficult part. That's why a marketing plan is so important. I like to divide my marketing plan into segmented tasks: Daily, Weekly, Monthly, Quarterly, and Annual. I then create a simple checklist format for each segment and print out the marketing plan each month and check the boxes as each task is completed. This ensures that I complete each of the tasks (strategies) from the plan. By having the checklist and following it daily, I will not be leaving our marketing up to chance. For larger companies, the marketing strategies are performed by multiple people; therefore, multiple marketing plan checklists may be needed. You can also create a digital checklist and follow that as well depending on your preference.

    To be successful, the process begins with planning and strategizing, followed by a firm plan of action. Marketing is not a menial task that remains the same. It is a fluid action that has to constantly adapt. By paying attention to your marketing plan on a daily basis, it will be much easier to control your marketing and thus control your bottom line. From now on, no more fortune cookie marketing! Save your fortune cookies for fun only at the end of your Chinese restaurant meals!

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More About Perfect Imprints

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Perfect Imprints is an active member of the PPAI (Promotional Products Association International