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Promotional Product Ideas

  • Using Promotional Products to Strengthen Your Brand

    Use promotional products to strengthen brand valueYour brand image is vital to the success of your business. A common misconception with small business owners is that only big businesses need a brand image. The truth is EVERY business IS a brand. Your business name is your brand. Now, the challenge is creating a compelling brand in the eyes of your customers and prospects.

    One extremely effective way to promote and strengthen your brand is through the use of promotional products. These marketing items have been used to promote companies for decades and the industry is bigger than ever, topping $19 billion in 2014.

    Do you honestly think businesses spent a combined $20 billion for something that doesn't work? Not a chance.

    However, you must be strategic in the promotional products that you choose. You must choose useful items and the more unique, the better. You don't always have to choose items that are related to your business, but doing this frequently will strengthen your brand from the recipients' perspective.

    Psychology Behind Giving Out Branded Products

    When you gift an item to a person, whether a customer or not, you create a situation of instant gratitude. That recipient intrinsically feels a deeper connection to your company. It's true that person may not need your services right then, but when they do, you can bet they will remember you.

    Loyalty is typically gained through several successful transactions between your business and a customer; however, just with the simple act of giving, you have laid the groundwork for future loyalty. After that, it's your job to grow that loyalty through amazing service and added value.

    Thanking Your Top Clients With Promotional Products

    Every business has top clients that spend a lot of money with them. They obviously are happy with your service since they keep coming back to you. However, simple thank you gifts are excellent ways to strengthen that relationship thus strengthening your brand. Choose premium promotional items that are worthy of saying "thank you." This isn't the time to go cheap or you will risk insulting your top spending clients. Your gifts will be highly appreciated and each time they use the item, your brand is further solidified in their minds.

    Promotional Products As Door Prizes

    I attend a lot of networking events through my local chamber of commerce and one of the biggest marketing mistakes I see is the choice of door prizes given away by businesses. Many of these networking events have hundreds of business owners and professionals in attendance. Businesses can give away door prizes at these events as way of being recognized in front of the entire audience.

    Too often, though, I see businesses give away non-branded items as their door prizes. Giveaways such as gift cards, cash, or other gifts that lack their own company logo. These type of gifts are won by the recipient who then promptly forgets who gave them the gift. However, imagine if you gave a useful item with your company logo on it. Then, the recipient sees your brand every time they look at the product.

    Give Out Promotional Products Just Because

    I very frequently give out promos to those I come in to contact with at meetings, networking events, customer visits, etc. I don't wait for big events or big sales. Actually, people I come in contact with have come to expect these giveaways. They get excited to see me coming due to their own curiosity about the promos I might have for them that day!

    This investment in these branded products has created a loyal customer base that helps sustain and grow my business year after year.

    Be generous and you will create loyalty. Be creative and you will be remembered. Be strategic with your promotional products and you will strengthen your brand to build a rock solid business.

  • Thrifty Thursday - Duo Recycled Pen Stylus

    Thrifty Thursday - Recycled Pens for Earth Day

    Promotional Recycled Pen and Stylus

    With Earth day coming up, our Thrifty Thursday featured product is this Recycled Pen Stylus. This recycled pen stylus goes from a stylus for your tablet or phone, to a working pen to jot down notes. The stylus works on nearly any touchscreen electronic device. The barrel of the pen is 100% recycled. The plastic accents of the pen are made of 98% recycled material.

    Recycled Pen Stylus

    Recycled Pen Stylus Features

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  • Trendy Tuesday - Printed Utility Tote

    Trendy Tuesday - Utility Tote

    The Trendy Tuesday product being featured today is this classy printed utility tote. This stylish tote has many uses such as storing items in the trunk of your car, organizing a book or movie collection, and even carrying supplies to and from events. These trendy bags collapse to a flat box for easy storage.

    Trendy Tuesday - Large Printed Utility Tote

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  • Thrifty Thursday - Recycled Jotter and Pen

    Thrifty Thursday - Recycled Jotter and Pen

    Promotional Recycled Jotter and Pen

    With Earth day coming up in about a month, this Thrifty Thursday's featured product is this Recycled Jotter and Pen. The Jotter includes a recycled cardboard cover and the barrel of the pen is matches the cardboard color. The Jotter features a elastic band closure to keep the notebook closed when not in use as well as 60 pages with ruled lines. The Jotter also has a pen loop to ensure that your pen and jotter are never separated. These are useful giveaways that are perfect to promote your eco-friendly initiative!

    Thrifty Thursday - Recycled Jotter and Pen

    Recycled Jotter and Pen Features

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  • Trendy Tuesday - Stainless Steel Wave Bottle

    Trendy Tuesday - Stainless Steel Wave Water Bottle

    Today's Trendy Tuesday product is this awesome stainless steel wave bottle. It has a stainless steel wall to keep your hot liquids hot and your cold liquids cold. It comes with a loop in the lid so you could use a Promotional Carbiner to clip it just about anywhere.

    Trendy Tuesday - Stainless Steel Wave Water Bottle

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  • Marketing Like A Drug Dealer

    Marketing Like A Drug DealerMarketing can be a tough job. You have to be creative. You have to BOLDLY stand out among competitors in your local marketplace. You have be inviting. You have to show benefit to the consumer. You have to put your best foot forward!

    Your product or service has to be so good that your customers want to come back to you over and over. However, you do have to first convince them to try you out.

    Think about this scenario. Someone has a product that is desired by a certain demographic of consumers. However, trust is often an issue prior to the first purchase. Therefore, a free sample is provided to show the consumer how great the quality is and to build trust. The consumer tries the product, decides it is worthy, and makes a purchase.

    This scenario sounds a bit like a drug dealer, doesn't it?

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  • Thrifty Thursday - Custom 20 Stem MatchBooks

    Thrifty Thursday - Custom MatchBooks

    Today on Thrifty Thursday we're featuring these super economically priced matchbooks. These promotional 20 stem matchbooks are sold in cases of 2500. That means that these matchbooks are only about a nickel each (or less)! These custom matchbooks can be custom printed with your logo and are even MADE IN THE USA!

    Trendy Tuesday - Custom 20 Stem MatchBooks

    Custom 20 Stem MatchBook Features

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  • Break Away From The Regular

    Regular is Boring - Don't be ReuglarRegular is comfortable. Regular is the same thing we have done for years. It is often the same (or very similar) thing those who did our job before us did.

    Regular is buying koozies or pens for every single promotional products purchase. Regular is continuing to spend marketing money on that newspaper ad that hasn't brought in a dime of sales. Regular is not sharing your expertise through writing on your blog, because you have never written a blog before.

    Regular is Boring

    Forget regular. Regular doesn't get you noticed. Regular doesn't make you memorable. Instead, be irregular. Instead of koozies, give out promotional cutting boards or martini glasses. Give something that is completely different than your competitors give away. If you need help, talk to your promotional products expert.

    Show Your Expertise

    Start that blog you have thought about writing for years before your head explodes with the wealth of knowledge you have learned from doing your job. Show your customers that you know your product and that you are the go-to person for the items you sell. Establish your expertise, one post at a time. Your business will flourish as a result of it.

    It's Time to Re-Evaluate Your Marketing

    If you can't track how much revenue your marketing is creating, it is time to evaluate its effectiveness. If you spend a lot on print ads, you must know whether it is working or not. The same holds true for digital advertising. If you are spending hundreds or thousands per month on Pay-Per-Click (PPC) ads, retargeting, or online directories, are they generating sales?

    All of your marketing campaigns should be measurable. Each one should have a specific objective that is measurable. Your goal of a PPC ad is likely to generate an online purchase or generate a new lead. Your goal of a newspaper ad may be to generate a phone call from retired couples. Your goal of giving away a promotional items to clients may be to generate a smile and to increase loyalty to your company.

    Another goal may be to get noticed from the direct mailing of a promotional item to a prospect so you have a better chance of booking an appointment. It's time to be creative and strategic with your marketing.

    Evolution is Necessary

    Either your company marketing has to evolve or you will go extinct. No longer can you successfully market to the masses and expect good results. Consumers are overloaded with media more than ever. Aside from the dinosaur advertising options that have been around for years, such as radio ads, television ads, newspaper ads, there are ads on social media, websites, direct mail, telemarketers, and even ads plastered on the bathroom walls in front of the urinal.

    You have to break through this clutter and directly reach your intended targets. You have to reach your prospects in their preferred form of media. That may be email or it may be through Twitter or Instagram. It may be a strategic mailing to highly targeted list. It likely means that you have to break out of your comfort zone and try out something new!

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    Don't Be A Salesman...Be An Advocate

  • Trendy Tuesday - Over the Ear HeadPhones

    Trendy Tuesday - Promotional Over the Ear Headphones

    Today's Trendy Tuesday Product are these cool over the ear headphones. These headphones are unique because they can be FULL COLOR CUSTOM PRINTED with your logo. You won't find headphones with your logo on it at Walmart! These products will create amazing brand awareness for your company! Continue reading

  • Thrifty Thursday - Reusable Grocery Bags

    Thrifty Thursday - Promotional Non-Woven Grocery Bags

    Reusable Grocery Bag w/ Poly Board Insert

    Being featured today on Thrifty Thursday is our Reusable Grocery Bag (includes a Poly Board Insert for even more carrying capacity and easy fold-up). These grocery bags are made from recycled materials, so you can feel good about using them. Also, you are saving the use of harmful plastic bags by using reusable bags. Traditional plastic grocery bags can take more than 1,000 years to completely biodegrade. Additionally, these reusable grocery bags can hold up to 20 pounds of groceries. Since these grocery bags can be reused, if they are printed with your custom logo, your customers will have them around for months or even years.
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More About Perfect Imprints

PPAI Code of Conduct for Promotional Products Distributors
Check out the A+ Better Business Bureau rating for Perfect Imprints
Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce
Perfect Imprints is an active member of the PPAI (Promotional Products Association International
Promotional Products Association of Florida (PPAF)
Perfect Imprints, LLC is an Upfront Merchant on TheFind. Click for info.