Promotional Product News

  • Is TV and Radio Advertising Still Effective? Insights From the 2016 Presidential Election

    Promotional Products are more effective than radio or TV ads.In past decades, TV and radio advertising has been considered top shelf by many advertising agencies and execs. However, with data in from the 2016 presidential elections, it seems times are achangin'.

    Is it possible this interruption style of advertising is no longer effective?

    If you compare results from the election to the media spend by each candidate, it seems radio and TV ads don't meet "cream of the crop" status, as many seem to think.

    According to CNBC, Trump spent only $238.9 million compared to $450.6 million spent by Clinton through mid-October. That equates to Clinton spending nearly twice as much as Trump. The difference is staggering, yet like it or not, Trump prevailed. Why is that?

    Pivotal Factors

    Continue reading

  • CDC Zika Travel Warning to North Miami Area

    Promotional Insect Repellent Can Protect Against Zika VirusThis week, 11 new people were diagnosed with Zika virus in the North Miami area and the CDC issued a travel warning for pregnant women and their partners to avoid this area. To clarify, this travel warning is specifically for a small neighborhood (about 1 square mile) in the following area: NW 5th Avenue to the west, US 1 to the east, NW/NE 38th Street to the north and NW/NE 20th Street to the south.

    The CDC has recommended that you use insect repellent when outdoors in mosquito prone areas to avoid being bitten by Zika-infected mosquitoes. The EPA recommends using an insect repellent with one of the following active ingredients: DEET, Pacaridin, Oil of Lemon Eucalyptus (OLE), or IR3535.

    So it makes sense that giving away promotional sunscreen with one of these ingredients would be great to promote your company and help keep your clients safe, right? Continue reading

  • Perfect Imprints Acquires Larger Office Space

    It's official!

    Perfect Imprints bought a new office location to accommodate it's rapid growth.

    The new office is located only 1.5 miles north of the existing office on Eglin Parkway in Fort Walton Beach, FL.

    New Address as of July 1, 2016

    709 Eglin Pkwy NE
    Fort Walton Beach, FL 32547

    Renovations are in progress right now. The new office will include a showroom to display popular promotional products, stylish apparel for screen printing and embroidery, and display some of our creative graphic design services we offer.

    The new office will not only allow us to further expand staffing as well as provide the needed space for our recent staff expansions.

     

    Check out some of the pictures before painting and maintenance here.

    Pictures of the finished project will be posted as they are completed!

    Stay tuned for announcements of our Grand Opening party!

  • Top 10 Buyers of Promotional Products

    Top 10 Industries Who Buy Promotional ProductsPromotional products are used by nearly all successful businesses. In fact, I challenge you to name a thriving business that doesn't use some type of promos, which include items such as pens, forms, notepads, or uniforms.

    These advertising items are extremely effective to promote your business because they stick around for months or years and consistently remind those recipients about your business. The more useful your giveaways, the more effective they are.

    When looking at the industry research, the top 10 industries who purchase promotional products have been identified. If you find your industry in the top 10, that means your competitors are buying and using promotional products to promote their business. If you are not also doing this, you are missing out on a great return on investment (ROI). If you are currently buying promotional items, it's time to step up your game.

    Ppromotional items are the only advertising mediums that have the potential to reach all 5 senses (touch, sight, smell, hearing, and taste). They become exponentially more effective as a particular product reaches more than 1 of the senses. No other type of advertising can reach all of the senses like promotional products, making them an integral part of marketing plans.

    Is your industry in the top 10? Find out below.

    Top 10 Buyers of Promotional Products

    1. Education - public schools, colleges, universities, and private educational programs.
    2. Financial - banks, credit unions, accountants, and investment firms.
    3. Healthcare - hospitals, doctor offices, medical centers, medical supply companies, and pharmaceutical companies.
    4. Non-Profit - charities, awareness campaigns, and other not-for-profit organizations.
    5. Construction - contractors, building supply companies, plumbers, electricians, handymen
    6. Government - includes city/county/federal law enforcement, fire departments, EMS services, and all local, state, and federal government offices.
    7. Trade & Professional Associations - industry associations, independent licensing boards
    8. Real Estate - Realtors, appraisers, title companies, real estate attorneys
    9. Automotive - auto dealers, auto parts suppliers, body shops, mechanics, oil change shops
    10. Professionals - attorneys, CPA's, architects, engineers

    The industry verticals above can all be extremely competitive. In order to stand out, it's important to employ effective marketing strategies to promote your business or organization. The proper use of promotional products can help with do this. Be sure to find the right promotional products distributor who is creative and understands how to effectively use the products in conjunction with other marketing techniques.

    Reference: Promotional Products Work Week

    Related Articles
    7 Steps to Ensure a Successful Promotional Products Campaign
    Signs of Maturity in the Promotional Products Industry

  • Use Federal Zika Dollars to Buy Promotional Insect Repellent

    Promotional Insect Repellent Can Protect Against Zika VirusZika Virus is a real threat and it is being taken very seriously by our government. The Centers For Disease Control and Prevention (CDC) Emergency Operations Center (EOC) was activated in late January 2016. On February 8, 2016, the EOC moved a level 1 activation, which is the highest threat level.  Continue reading

  • Signs of Maturity in the Promotional Products Industry

    Promotional Products SalesOver the past 6 years, the promotional products industry has shown steady growth year over year. In fact, the numbers from 2014 boast over $20 billion in sales.

    So how does $20B in promotional products sales compare to other traditional advertising mediums?

    2015 Estimates
    TV Advertising - $71.1 billion
    Internet Advertising - $55.4 billion
    Newspaper Advertising - $20.2 billion
    Radio Advertising - $17.4 billion
    Consumer Magazine Advertising - $16.8 billion
    Out-of-Home Advertising - $8.9 billion
    (Data Source: PwC Global Entertainment and Media Outlook: 2015-2019) Continue reading

  • The Real Deal With Boss Tumblers

    Promotional Boss TumblersIt seems like someone is always waiting for the Boss to do something. Well in this case, we are still waiting for the Boss, but in this instance, it's the Boss Tumblers.

    These tumblers have become so popular that the factory has not been able to keep up with the demand. These are manufactured structurally like the Yeti Rambler tumblers. However, many people don't know that Yeti products are not available to the promotional products industry, so that means no bulk orders of Yeti products can be personalized with your company logo.

    That's why the popularity of Boss Tumblers has increased so much. These tumblers are the exact same construction; however, the pricing is much better than Yeti.

    We've had hundreds of inquiries about the Boss Tumblers, and it seems each time we call the factory, we are told a new expected date for inventory that keeps getting pushed later and later. The first time we called it was November. Then November turned into December. Now, the new date is "some time in January."

    Here's the scoop about Boss and why we are still waiting on inventory. Continue reading

  • 7 Staggering Facts About Promotional Products

    The world of marketing can be confusing and expensive. For example, which advertising methods are most effective for your business? Which options don't work for your business? These are two very important questions you must answer to best promote your business.

    In order to make sure you are spending your hard-earned money on the right marketing efforts, you must have a plan in place. According to research, promotional products should certainly be an integral part of your marketing strategy. If you don't believe it, check out these statistics below and decide for yourself.

    1. 2014 Promotional Product Industry Sales were over $20 billion and that number has been growing every year since 2009. I expect it will grow again once the numbers are in for 2015. There's a reason the industry continues to grow. It's because promotional products are the only marketing options that provide tangible goods to consumers. Billboards, newspaper ads, television commercial, radio ads, and online advertising don't offer a product that consumers can hold in their hands and actually use. While these can be beneficial forms of advertising, they aren't lasting like promotional products, which stay with the recipients for years.

    2014 Promotional Products Sales Continue reading

  • UPS Holiday Schedule 2015

    UPS Holiday Schedule 2015 for promotional productsWhen buying promotional products, shipping transit time is a critical factor. When timing is down to the day of your event, you must account for upcoming holidays when UPS doesn't make deliveries.

    Below you will find the UPS end of year 2015 holiday schedule, so you will know to add an extra day or two to your orders. This means, you must order a few days in advance if you are waiting until the last minute to order your promos.

    UPS Holiday Schedule 2015

    Continue reading

  • Perfect Imprints Business After Hours - August 20, 2015

    Do you like seafood gumbo? Beer? Wine? Burgers? Hot Dogs? Networking? Fun? 50's-60's Music?

    If so, you won't want to miss the Fort Walton Beach Chamber of Commerce Business After Hours on August 20, 2015, 5:30-7:30. It will be hosted by Perfect Imprints and Professional Computer Training and Services. Diamond Dan DJ Services will be spinning the best hits from the 50's and 60's.

    It's FREE to attend. There will be giveaways such as a 7" tablet, wireless mouse/keyboard sets, and the first 100 people through the door receive a bag of cool SWAG from Perfect Imprints, plus the drawstring bag itself is awesome! The other included promotional products are pretty cool too, so you will want to get here early!

    If you plan on coming, RSVP here so we make sure to have enough food.

    Business After Hours August 20, 2015 at Perfect Imprints

Items 1 to 10 of 28 total

Our Affiliations

PPAI Code of Conduct for Promotional Products Distributors   Check out the A+ Better Business Bureau rating for Perfect Imprints Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce Perfect Imprints is an active member of the PPAI (Promotional Products Association International Destin Chamber of Commerce Member - Screen Printing - Graphic Design - Promotional Items Promotional Products Association of Florida (PPAF) Perfect Imprints is member of the Advertising Specialty Institute (ASI) - 293567