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  • Holiday Shipping Schedule for UPS

    UPS 2014 Shipping Holiday SchuduleThe last quarter of the year is chock-full with holidays, and some of them can cause delays when ordering products and having them shipped to you.

    This is certainly true for promotional products distributors. At Perfect Imprints, we deal with hundreds of factories all over the country on a daily basis and the holiday shipping schedule from UPS becomes critical to meet event dates. We are committed to making sure that you receive your items on time for your event date. Therefore, we do pay close attention to these UPS holidays and the shipping delays that they will cause. These holidays. The holidays that UPS is closed are listed below. It is important to realized that you may need to expedite the shipping method of your promotional items ordered in order to receive them by your in hands dates. Depending on the product that you choose, there may be other less expensive options, such as rush production instead of expedited shipping. On occasion, you may need BOTH rush production and expedited shipping to meet your date.

    A few important notations in the schedule charts below:

    • UPS will offer normal pickup and delivery on the day after Thanksgiving - new for 2014.
    • UPS will be offering Air Deliveries Only on the day after Christmas and on New Year's Eve. That means no UPS Ground or UPS Standard shipments will deliver on these two days.
    • UPS will offer UPS Ground pickup service on December 26.

     

    UPS Does NOT Ship on These Holidays (Plan for Delays)

    Holiday  Date
     Thanksgiving  November 27, 2014
     Christmas  December 25, 2014
     Day After Christmas*  December 26, 2014
     New Year's Eve**  December 31, 2014
     New Year's Day  January 1, 2015

    * Air Deliveries Only, Ground Pickup is Available, but no Ground deliveries.
    ** Air Deliveries Only. Next Day and 2 Day Pickups Only, No 3 Day Select or Ground Pickup.

    UPS DOES Ship on These Holidays (Normal Delivery)

    Holiday  Date
     Columbus Day  October 13, 2014
     Halloween  October 31, 2014
     Veteran's Day  November 11, 2014
     Hannukah  December 16, 2014
     Christmas Eve  December 24, 2014
     New Year's Eve**  December 25, 2014

    ** Air Deliveries Only. Next Day and 2 Day Pickups Only, No 3 Day Select or Ground Pickup.

  • Coffee Infographic

    What profession drinks the most coffee? Click to Enlarge

    In marketing and advertising industry, we are consistently dealing with deadlines. We have to make sure promotional items are delivered by a certain event. We have to create great graphic design with a short deadline. We have to create custom apparel for a giveaway or for new employees ASAP. Time is not usually on our side. That's why coffee is our friend! The caffeine helps us be more productive...up to a certain point. This infographic shows Marketing/PR Professionals are #2 on the list of the top 15 heaviest coffee drinkers and that is no shocker here at Perfect Imprints!

    So how can this graphic help you market your company? Well, obviously, now that you know who drinks the most coffee, you now know that a good quality coffee mug printed with your company logo is a great giveaway to any of the industries above in the infographic!

    Related Links:

    Ceramic Coffee Mugs
    Promotional Travel Mugs
    Coffee and Cocoa

  • Paul McCartney Demonstrates the Power of Promotional Items

    Many successful business have a firm understanding of the power of promotional products. However, there are many other businesses that don't truly grasp the real power of this advertising medium. To clearly show their full potentional, take a look at this quick 15 second video of Paul McCartney trying to catch a free custom t-shirt at an NBA game back in December. Obviously, this former Beatles member, has enough money to buy an entire screen printing t-shirt shop and shirt manufacturing facility, but he was still thoroughly disappointed about not getting this free promo!

    Promotional products ranked #8 out of the most top advertising mediums last year and if the same growth occurs this year as it did last year, it is predicted to take over the #6 spot. This is because promotional products work! People go crazy to get them. Did you see Paul McCartney in the video above? If the same logo that was printed on that t-shirt was printed on a magazine ad, cut out from the magazine, and thrown into the crowd, do you think he would react the same way? Of course not! Promotional products create excitement and have staying power; people keep them for years and use them frequently.

    When was the last time you cut out an advertisement from the newspaper and kept it on your desk for fun? 

    Do you record TV commercials so you can frequently re-watch them?

    Do you take pictures of billboards with advertisements so you can post them in your office or home?

    Do you get excited when you hear radio ads?

    Chances are, a big fat NO is your answer to all of the questions above.

    However, do you get excited when someone gives you a nice, high quality promotional pen or a colorful coffee mug? What about a nice beach bag or a t-shirt? Promotional products excite people and make your brand memorable! Businesses in the US spent over $19 billion on promotional items in 2013 and that figure is no fluke. The industry has been growing steadily for the past several years and because of the effectiveness of promotional products, it will continue to grow!

    Here is an infographic from Promotional Products Association International (PPAI) that sums it all up!

    Promotional Products Work

  • PPAI Code of Conduct

    PPAI Code of Conduct - Perfect ImprintsPerfect Imprints has proudly adopted the PPAI Code of Conduct as of 10/10/2013. Most responsible companies either adopt a code of conduct from one of their industry associations or create their own. We realize that several questions must arise from our clients as a result of this statement. Hopefully this will answer your questions.

    What is PPAI? This is the Promotional Products Association International? They are a trade association with history dating all the way back to 1904 when 12 promotional product manufacturers collectively agreed to form this industry trade association to be an advocate for promotional products companies. Today, PPAI has over 10,000 members that include promotional products distributors and manufacturers. Here is their Vision Statement: "The Promotional Products Association International advocates the power and value of promotional products in the marketing and advertising professions to ensure the success of its members and the global industry."

    What is the PPAI Code of Conduct? Below you can read the entire code and know that Perfect Imprints completely support it and follows this with all of our business practices.

    PPAI CODE OF PRODUCT RESPONSIBILITY CONDUCT  

    OUR COMPANY’S COMMITMENT TO ETHICAL AND RESPONSIBLE CONDUCT
    Our Company believes we must not only meet the expectations of our customers and consumers, we must exceed those expectations. To that end, we have adopted standards for the safety, quality and integrity of our products and processes and we are committed to respecting the rights of individuals and protecting the environment. We are dedicated to complying with all applicable laws and to conduct business in an ethical and responsible manner.
    Product Safety 
    We will comply with all applicable laws and regulations regarding safety of products we sell. We will meet applicable recognized voluntary industry standards for our products and processes.
    No Abuse Of Labor 
    We will not use any form of forced labor, including indentured, prison, bonded or slave labor. We will not use physical or verbal harassment or abuse to discipline employees.
    No Child Labor 
    We will not use child labor. We will comply with all minimum age provisions of applicable laws and regulations.
    Freedom Of Association
    We respect the rights of employees to associate or organize without fear of reprisal or interference. If employees are represented by an organization recognized under law, we respect the right to bargain collectively.
    No Discrimination 
    We will not discriminate in hiring and employment practices on the basis of age, nationality, race, religion, social status, ethnic origin, gender or disability.
    Hours And Wages 
    We will comply with all applicable wage, work hours, hiring, benefits, and overtime laws and regulations.
    In the absence of law in a particular location relating to product safety, labor, employment, environment or working conditions, the spirit and intent of these policies shall be met.
    Workplace Conditions 
    We will provide a safe, healthy and secure workplace. We will abide by all applicable laws and regulations for safety and health. Proper sanitation, lighting, ventilation and fire safety protection will be provided.
    Environment 
    We abide by all applicable environmental laws and regulations. We will manage our environmental footprint to minimize the adverse impact on the environment. We will manage our energy, water and waste systems for maximum efficiency and minimal adverse impact on the environment.
    Subcontractors And Sources 
    We require all businesses that support our business as subcontractors, manufacturers or sources of goods to comply with all of the same policies stated in our Commitment to Ethical and Responsible Conduct Policy. All subcontractors and suppliers are required to comply with all applicable and national laws. We expect those businesses to develop and implement internal business procedures to ensure compliance with our policy.
    While this code of conduct is nothing new for Perfect Imprints, we support PPAI in this movement and we now have this Code of Conduct to abide by in writing.
  • Bagteria - 20 Percent of Women's Purses Contain More Bacteria Than A Toilet

    Bagteria (bᾰg-tēr-ē-a) Noun: A recent study in the UK showed that 20% of women's handbags contain more bacteria than the average toilet. The bacteria found included fecal bacteria, e. coli.

    Promotional Purse Holder to hang on tablesEeewww!

    Conditions in the US and the UK are similar, so it stands to reason that purses and handbags in the US are probably similar as far as the nast factor goes. So how can you combat this abundance of bacteria? Well, for starters, periodically wipe your purse with a mild disinfectant and washing your hands frequently.

    The other way you can help to reduce the amount of "bagteria" is to hang your purse from the table when you eat at restaurants to keep your bag off the ground. The use of purse hooks are great for this purpose. These promotional bag hooks also make a great promotional gifts for your customers, while helping them to be healthier and safer in the process!

  • Pantone Color of Spring 2014

    Each year color trends, which affects the majority of consumer purchases. These color trends include fashion, furniture, automobiles, website colors, and even promotional items. Pantone LLC is a system of color matching that many industry professional in the printing business use to ensure uniform colors from print to print. This company also comes out with the top colors of the year. Below are the top colors for the Spring of 2014 according to many of the leading fashion designers.

    Since these fashion colors do dictate what's popular and trendy, it's sometimes smart to keep these colors in mind with your marketing campaigns for the year so your ads and marketing material will make more of an impact. Check out the top men and women's colors for Spring 2014.

    WOMEN'S PANTONE COLORS SPRING 2014

    Women's Pantone Colors Spring 2014
    Photo Courtesy of Pantone LLC

    MEN'S PANTONE COLORS SPRING 2014

    Men's Pantone Colors Spring 2014
    Photo Courtesy of Pantone LLC

    Check out the complete PMS Color Chart.

  • Holiday UPS Shipping Schedule for Promotional Products

    UPS Holiday Shipping Schedule 2013UPS is by far our shipping carrier of choice for promotional products orders. They provide a reliable service and are closed for only a few holidays throughout the year. However, for the holidays they are closed, you must plan for that extra day delay for your time sensitive orders. Below is the shipping schedule for UPS for the rest of 2013, including the Thanksgiving and Christmas holiday schedule.

    UPS IS CLOSED ON THESE HOLIDAYS (PLAN FOR A DELAY)

    Holiday  Date
     New Year's Day  January 1, 2013*
     Memorial Day  May 27, 2013*
     Independence Day  July 4, 2013*
     Labor Day  September 2, 2013*
     Thanksgiving Day  November 28, 2013*
     Day after Thanksgiving  November 29, 2013**
     Christmas  December 25, 2013*
     New Year's Eve  December 31, 2013**
     New Year's Day  January 1, 2014*

    UPS DOES NOT OBSERVE THESE HOLIDAYS (NORMAL DELIVERY SCHEDULE)

    Holiday  Date
     Columbus Day  October 14, 2013
     Halloween  October 31, 2013
     Daylight Savings Time ends  November 3, 2013
     Veteran's Day  November 11, 2013
     Hannukah  December 5, 2013
     Christmas Eve***  December 24, 2013
     Kwanzaa  December 26, 2013
  • Perfect Imprints in the News

    We'd like to thank Dusty Ricketts and Sharon Dooley at the Northwest Florida Daily News for the recent newspaper article about Perfect Imprints in the Retail Corridor section! Here's the article:

    Perfect Imprints in the News

  • Promotional Products Recall Study

    Promotional Products Research StudyPromotional items personalized with your business logo and contact information are staples among many business owners. Those businesses that use promotional giveaways as part of their marketing effort understand the importance of these items. However, there are some business owners, particularly small business owners, who see the purchase of promotional products as an expense. If done properly, they should be an investment and NOT an expense.

    Below is a study performed by the Promotional Products Association International (PPAI) in which they interviewed about 700 travelers at LaGuardia Airport in New York. The findings were as expected: 7 in 10 travelers could recall receiving at least one promotional item over the past 12 months and even more impressive, 88 percent of those people could recall the advertiser that gave the item to them. Additionally, 82% of those who received a promo within the past year said they typically keep promotional products for more than 1 year.

    These findings show the tremendous power of promotional items and how they can help brand your business. It's really no secret why businesses in the U.S. spend over $17 Billion each year on promotional products.

    Here's a summary of the results of the aformentioned study by PPAI:

    Consumer Recall
    88% recalled the advertiser’s name
    62% recalled the advertiser’s message
    In comparison, 71 percent of respondents who read a newspaper or magazine a week before could recall an advertiser’s name.

    Top Products For Consumer Recall
    Wearables 41% (Shirts 22%, Caps/Headwear 11%, Outerwear 6%, Other Wearables 2%)
    Writing Instruments 35%
    Drinkware 19%
    Sporting Goods/Leisure Products/Travel Accessories 15%
    Personal/Pocket-Purse Products 13%
    Bags 13%
    Recognition Awards/Jewelry/Clocks/Watches/Key Chains 12%
    Housewares/Tools 11%
    Food Gifts 7%
    Electronic Devices & Accessories 6%
    Calendars/Planners 5%
    Computer Products 5%
    Health & Safety Products 5%
    Buttons/Badges/Ribbons/Stickers/Magnets 2%
    Other 10%
    *Respondents were asked to recall up to four promotional products received in the past 12 months.

    Number Of Promotional Products Owned
    Key finding: 82% own one to 10 promotional products
    1-5 58%
    6-10 24%
    11-15 8%
    16-20 4%
    More than 20 6%

    Why Are Products Kept?
    Usefulness 81%
    Attractiveness 14%
    Reference/contact information 12%
    Quality, valuable item, collectible 5%
    Sentimental value 2%
    Other 3%

    Most Useful Product Categories
    Computer products 100%
    Health & Safety Products 100%
    Writing Instruments 91%

    Most Attractive Product Categories
    Sporting Goods/Leisure Products/Travel Accessories 24%
    Housewares/Tools 21%
    Wearables 19%

    Best Products For Contact Information
    Buttons/Badges/Ribbons/Stickers/Magnets 33%
    Electronic Devices and Accessories 29%
    Computer Products 23%

    Frequency Of Use
    Key finding: 53% use promotional products once a week or more often
    Several times a day 7%
    At least once a day 17%
    At least once a week 29%
    At least once a month 24%
    At least once in six months or once in the past 10%
    Never 13%

    Top Products For Frequent Use
    Calendars/Planners 85%
    Computer Products 85%
    Electronic Devices And Accessories 82%

    Promotional Products Are Keepers
    Key finding: 47% keep promotional products for more than a year
    For about a month 23%
    For about six months 16%
    For 7-12 months 13%
    For more than one year 29%
    At least two years 18%

    Pass-Along Exposure
    Key finding: 36

    Perceptions About The Advertiser
    Key findings: 88% were familiar with the advertiser before receiving a promotional item and 59% had a more favorable impression of the advertiser after receiving a promotional item.

    55% Had done business with the advertiser before receiving the item
    Of these, 85% have done business with the advertiser after receiving the item
    45% Had not done business with the advertiser before receiving the item
    Of these, 11% have done business with the advertiser after receiving the item

    Who Took Our Survey?
    Key findings: One in five respondents who were employed had a managerial position. The most common business sectors represented were marketing/advertising/PR (23%); financial sector (9%) and medical/healthcare (9%).

    Gender
    Women 43%
    Men 57%

    Age
    21-35 42%
    36-50 33%
    51-65 19%
    Over 65 7%

    Reference: http://pubs.ppai.org/2013/03/top-of-mind-recall/

  • Checklist of Things to do When Changing Your Business Address

    Business Change of Address ChecklistMoving your office from one location to another can be a daunting task. There are so many things to do that it's easy to lose track and actually forget about many of them. Then once you think about it, you don't have time to do it before you need it done. We just moved our office from our old location to a new, larger, and more centralized location in Fort Walton Beach, FL, so we consider ourselves well-versed on what tasks have to take place for a move to make sure your address is updated in all of the important areas. We tried to plan ahead as best as possible, but we still managed to forget a few items. The list below would have been a great help to use if we would have had it then.

    BUSINESS MOVING CHECKLIST

    1. Update Your Address with your Major Suppliers/Clients. Of course, it's best to update your address/telephone number with all of your contacts, but let's face it, that could take weeks of nothing but phone calls. I have found that it's best to update with your major vendors and clients and then work on your smaller players as you move forward in business.
    2. Change Your Address with the United States Postal Service. Make sure you do this at least 1 week ahead of time. You can get a form in person at your local post office or do it online. It's FREE to do in person or $1.00 to do online with a credit or debit card (for security verification)
    3. Update Your Invoices and Forms with New Address. For a professional look, it's important to ensure that you keep your printed forms current and updated. Don't try to "save money" by scratching out your old address and writing in your new address. Remember to allow about 2 weeks to have new forms and invoices printed.
    4. New Checks with New Address. We print checks too, and much cheaper than your bank!
    5. Correct Your Business Cards - Not only should you update your business cards with your address, but why not spruce up your business card design a bit? Now is the time to do it if you need a fresh look for your business.
    6. Get a New Street Sign Ordered - Your sign is a very important aspect of your branding and a significant way for those driving by your office location to notice you. It can can several weeks to several months depending on what type of sign you want, so make sure you order this well in advance. If there will be a gap in the time that you move in your new office to the time your new sign is expected to be installed, it's wise to go with a temporary sign in the form of a  to let people know about your new location.
    7. Update Your Brochures and Flyers - Brochures are your salespeople for your business.They continually let people know about what your business offers and work tirelessly. They never ask for more pay. Once you pay for them initially, the investment continues to work for you. Use this opportunity to beef up your brochure design and liven it up a bit. Our expert graphic designers can help you with a professional and an effective brochure design and brochure printing!
    8. Postcard Mailing - Doing a postcard mailing to your customer database is not only a great way to let your customers know that you have moved, but also a great reason to contact them. The more contact you have with your customers, the more they will spend with you. In addition to doing a mailing to your current customers, think about doing a mailing to the surrounding business and residents where your new office will be located. With the Every Door Direct Mail (EDDM) program that the United States Postal Service offers, you can select a postal route and mail to everyone on that route for only $0.145 per postcard and send over sized postcards. This is a very cheap and effective way to gain new customers. Again, on the design aspect of your postcard, make sure you have an effective design!
    9. Update Your Website - Update your address on your company website.
    10. Update Your Business Facebook Page - Not only do you have to update your company Facebook page, but also all of your other social media platforms.
    11. Update Online Directories - Let's face it, printed phone directory books are rarely used anymore. The online directories are where people are finding businesses through search engines, so make sure you spend some time updating these so your new business location will be found. If you do advertise in any print directories, make sure you notify them as well so you will be updated on any of their additional printings.
    12. Change Your Email Signature - Most of us have an automatic email signature that includes our name, company name, address, phone number, and website. Make sure this gets updated with your new address. This is a small thing, but the fewer inconsistencies your clients see, the more comfortable they will feel doing business with you.
    13. Email Newsletter - If you collect email addresses from customers, send out an email newsletter informing your customers that you have moved and pass on your new address to them. It's better to get the updated information to your customers in multiple ways so they will see it with their preferred delivery method.
    14. Leave Behind A Note with New Address - Don't forget to leave behind a note on your old door letting customers know you have moved and your new address. Hopefully your landlord will allow this to stay up for a period of time before a new tenant moves in.
    15. Update Address with Government Agencies - Here are a few: IRS, local tax collector, state tax office for sales tax, unemployment, etc.
    16. Update Address with Insurance Providers - Make sure you obtain quotes for your liability insurance and content ahead of time. But when it's time to move, make sure your address is updated with your insurance carriers and your premiums are adjusted accordingly so you will be covered. If your address is not updated with your insurance provider and you have to make a claim, it will likely be denied.
    17. Address Update with Your Bank - Debit cards are much more sensitive to decline than credit cards if all information is not correct, especially your zip code. Make sure your business bank account is updated with your new address.

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More About Perfect Imprints

Perfect Imprints, LLC is an Upfront Merchant on TheFind. Click for info.
PPAI Code of Conduct for Promotional Products Distributors
 
Check out the A+ Better Business Bureau rating for Perfect Imprints
Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce
Perfect Imprints is an active member of the PPAI (Promotional Products Association International