Marketing Psychology: Using the Power of the Mind to Boost Your Sales.

Marketing Psychology Using the Power of the Mind to Boost Your Sales.

Marketing is not just about creating ad campaigns and driving traffic to your website. It’s also about understanding the psychology of your target audience and using it to your advantage.  $88.2 Billion were spent on marketing in the sales and promotion industry in 2021. This shows how valuable marketing psychology is for any business to […]

Recession-Proof Your Business Through a Diminishing Economy

How you can recession-proof your business Through a Diminishing Economy

Table of Contents This paper introduces ways in which your business can avoid the detrimental and long-lasting effects of a recession. Read more about how soaring inflation will lead to a recession and how your business will be directly impacted by our diminishing economy if action is not taken immediately. 1. INTRODUCTION The late delivery […]

Upselling the Wrong Way “Hurts”

Upselling That "Hurts"

Upselling and cross-selling are both vital components of successful businesses. These practices help increase sales as well as increase profits. Upselling is the practice of encouraging a buyer to purchase a more expensive product or service than originally intended. Cross-selling is the practice of selling additional products or services which compliment the original product being […]

March Madness Marketing Ideas

With the NCAA Tournament starting tomorrow, there are plenty of opportunities to promote your business by harnessing the high energy surrounding college basketball. Now that the teams have been selected, boasting has begun. Fans are already claiming their team will make it to the Final Four! Use this excitement to create successful marketing campaigns. The […]