Another month has begun, which means that small businesses everywhere are already planning for seasonal promotions. Creating a special event at which customers can receive special discounts, limited-time offers and promotional products is a great way to raise awareness of a company, sports team, university or organization. The best way to make the event or promotion memorable is by tying it to a crazy holiday or wacky celebration.
The calendar is filled with strange occasions that people look forward to all year, and by using these holidays a small business can endear themselves to customers and attract a new generation of consumers. Mark down these celebrations so that your next promotion won’t soon be forgotten.
September 5 – Labor Day
It might seem unfair that working stiffs only get a single day out of 365 to celebrate their hard work. However, most employees make the most of Labor Day by relaxing with loved ones and celebrating the completion of another summer. Companies can honor workers on this day by giving away promotional products that make their work easier or simply through discounts that people on the clock are eligible for.
September 11 – Grandparent’s Day
It is difficult to overstate the importance that grandparents play in the lives of their grandchildren, so it’s no wonder that they have an entire day to celebrate this unique relationship. Older people are a highly sought-after demographic as far as customers go, so small businesses should honor their wisdom and experience with discounts and giveaways for elderly customers. Simply ask them to show a picture of their grandkids as proof – they’ll be more than happy to do so.
September 13 – Uncle Sam Day
The male symbol of the United States of America has been a potent force for decades, and his image carried unbelieveable power. No matter what one’s opinion of the character is, it’s undeniable that he’s had an important effect on the way that Americans perceive themselves. Deck out your store or office in patriotic colors and emblazon the walls with Uncle Sam’s face to show customers that the last patriotic holiday of the year means something to you.
September 18 – National Cheeseburger Day
Few foods are as American as cheeseburgers are. It may be because they’re so versatile and can accept so many diverse ingredients, much like the United States accepts people of all colors, creeds and races. It is entirely possible that it’s just a delicious dish. Restaurants have it easy on a day like this – they can offer free burgers! Businesses and organizations that aren’t in the restaurant industry can get a little creative and partner with restaurants to offer coupons for free or discounted burgers that are good only on National Cheeseburger Day.
Many months are also representative of celebrations in their entirety. By decree of Congress or simply because of a consensus among citizens, September dedicated to a number of causes. These can also be used to draw in customers and raise brand awareness.
National Hispanic Heritage Month
People of Hispanic origin are rapidly becoming one of the largest ethnic groups in the United States and form an important part of our society. It’s only fair that we celebrate their heritage as much as we do anyone else’s. Companies, schools and organizations should acknowledge the growing Hispanic population and offer them celebratory discounts and giveaways.
Self-Improvement Month
There aren’t many people who couldn’t stand to improve their lives or attitudes even just a little bit. Losing weight, eating healthier, exercising more or simply treating others with more respect are all easy ways to make life easier. Reward those that choose to improve themselves with promotional products that are useful for exercise or discounts on healthy foods.