You’ve worked hard to come up with an effective and unexpected marketing campaign for your company.
You’re up-to-date on all the latest popular hashtags within your industry, you know how to create a killer marketing video, and you’re even into all things SEO.
But even with all of your amazing efforts, you still feel like you’re missing something. While you have a few print marketing tactics in place, you want to take things to the next level — and grow your profits and influence as a result.
So, what’s the missing link?
For many brands, it’s customized promotional products.
We think now is the time for you to start using branded stainless steel insulated water bottles to spread the word about your company.
But what makes a metal insulated water bottle such a persuasive marketing tool? Furthermore, how can you use these water bottles to spread the word about all the things your company has to offer?
Keep reading this post to find out.
Then, we’ll let you know where you can get incredible promotional items that none of your competitors will even have thought of.
The Benefits of Stainless Steel Insulated Water Bottles
First of all, let’s talk about the benefits of a metal insulated water bottle.
Perhaps most importantly of all, these are eco-friendly options — which is especially key if your company is connected to sustainability in some way.
About 3 million pounds of waste are generated every single year because of paper cups used for coffee, water, and other beverages. By encouraging your customers to switch to using a metal insulated water bottle, you’re doing your part to help the environment.
Plus, these insulated water bottles are both made from recyclable materials and recyclable themselves. It’s always nice to know that you’re giving customers something that promotes sustainability every step of the way.
Additionally, stainless steel is an incredibly durable material. In fact, it’s completely rust-resistant.
This means that, especially if your company is involved in things like fitness/climbing, construction, camping, and even industrial products, these water bottles are a nice way to make a connection back to your own brand.
Plus, you want the promotional items you give to customers to be the perfect match with their lifestyles.
Come rain or shine, (or much more extreme conditions) it’s tough to beat the strength of an insulated stainless steel water bottle.
Additionally, despite what you may have read, most stainless steel is completely dishwasher safe. Unlike plastic water bottles, most stainless steel bottles won’t melt if exposed to the high heat of a sanitary cycle or drying cycle.
Finally, perhaps one of the best things about using a stainless steel water bottle is that it can keep beverages hot or cold.
If the recipient needs a nice cold drink of water during a long bike ride, a stainless steel water bottle makes sure they get it. The same thing goes if they’re craving a cup of hot coffee.
Different Stainless Steel Water Bottle Styles
Once you’ve decided that stainless steel insulated water bottles are the right choice for your company, it’s time to start thinking about your style options.
Of course, no matter which style you choose, we know that your customers will love the leak-proof vacuum seal.
There are all kinds of unique shapes and top options, so choose the ones that you think best reflect the preferences of your customer base.
For example, if you know that your target market is always interested in keeping up with the latest trends, this bottle-shaped option would likely be your best bet. It comes with a rubber screw-on top to make it completely leak-proof, even if it gets knocked over.
Maybe your customer base needs something that they can clip onto their backpacks or outdoor gear. For those who live an especially active lifestyle, it’s tough to go wrong with a cap that easily attaches to a carabiner, like this one.
In some cases, you may want to pick up a water bottle that comes with a pop-top that allows you to easily fit a built-in straw through the top. This is especially important, given all the recent talk about banning straws to help the environment.
We think you should definitely include a few of these irresistible smoothie recipes inside of the water bottle.
And if you make protein powders, power gels, or other supplements that can be added to smoothies? Then these bottles are the perfect promotional product for your brand.
Once you’ve chosen the right kind of water bottle, it’s time to start thinking about the actual customization process.
Customizing Your Insulated Water Bottle
So, what are the things you should take into consideration when you’re ready to customize your stainless steel vacuum water bottle?
First of all, decide on the color of your water bottle.
We love the sleek look of a classic silver shade, but you may opt to go with a color that’s in your company’s logo or on your website.
Remember to consider how colors can create certain emotions in your market, too. (Check out this post for a no-nonsense guide to color psychology.)
Next, consider where you want your company’s name and logo to be placed on the bottle. You can choose to have it printed on one side of the water bottle, or you can opt to have the logo wrap all the way around it.
You can choose to have colors on your logo design or use negative space to make the design really pop. Especially if your logo has complicated elements and more details, we’d suggest going with the ultra chic negative space look.
Don’t forget to think about font when you’re coming up with your water bottle design, too.
You want your company’s name to be legible not just to the person who is using it, but also to the people around them. This is the entire point of promotional products — to boost your brand recognition and make more people curious about your company.
That can’t happen if no one can even read your brand’s name.
Co-Brand For a Bigger Impact
Let’s face it. While own individual companies are awesome in their own ways, few of us are nationally known and belove big brands like Apple or Coca-Cola. And out of the well-known brands, even fewer have a fan base that tattoos your logo on their body or proudly decorates their laptops with stickers of your logo.
That’s why co-branding with popular and high-quality brands is a huge win for smaller companies. Think about giving out rugged, but very nice-looking vacuum insulated water bottles that are not only branded with your company logo but also with the Coleman logo. Coleman is known for the great outdoors and their product line is superior to most. This bottle will instantly have a higher perceived value because of the established Coleman brand giving your brand more credibility.
Here are a couple of our favorite Coleman Water Bottles:
How to Give out Custom Water Bottles
So, you’ve chosen the right bottle and made a final decision about your design.
While your order is on the way, think about how you’re going to get these water bottles out to your clients and leads.
Stuck for ideas? Don’t worry — we’re here to help you.
Use the following tips to make sure your customized stainless steel insulated water bottles get people talking about your company.
Work with a Local Gym
One of the most effective places for you to hand out your branded water bottles is out in front of a gym.
Especially if you’re able to promote the gym’s services at your own company (or even on your social media accounts) it’s a great idea to partner with a local fitness center.
You can hand out water bottles before or after a class meets (after work is best, that way people won’t be in a rush.) You can also let gym members learn more about what your company has to offer.
Even if they don’t need your services at the moment?
When they do in the future, they’ll know exactly who they can call.
Hit up a Sports Event
You’ve always been a huge sports fan — so why not kill two birds with one stone and catch a game while also marketing your company?
We love the idea of offering people in line to get in free custom water bottles with your company’s logo on them. They’ll definitely remember the business that offered them a bit of relief on a hot summer’s day!
Of course, you don’t necessarily have to go to a professional sporting event to make your mark.
Trust us when we tell you that parents will certainly appreciate a nice drink of water while they’re watching their child’s sporting events.
Work with local high schools and parks with recreational leagues to promote your company with a custom double walled stainless steel water bottle. You could even put the team’s logo on the back to make it even more special.
Create an Active Gift Basket
Do you know that one of your biggest clients has a serious love for the great outdoors?
Are they a gym rat, obsessed with all things health and wellness, or even interested in extreme sports?
We think they’ll love getting a special gift basket that’s filled with countless customized goodies.
For example, why not include branded exercise resistance bands along with things like footballs, foam fingers, sweatbands, and much more. They’ll definitely want to upload a picture of themselves using these promotional items to their social media accounts.
Plus, it’s a smart move when it comes to encouraging them to keep working with your company in the future. Everyone who spends big with your brand wants to feel valued, after all.
Use them as a Sign-Up Incentive
Maybe your business is less focused on offering products, and much more geared towards services.
If you’re like most service-based businesses, then recurring subscribers and members likely make up a large portion of your profits.
So, why not offer people an awesome incentive for signing up? Every time that they sign a contract or become a member, give them a free customized water bottle. They’ll be sure to spread the word to their friends and family members.
Plus, they’ll think of your company every time they take a drink.
Don’t be surprised if your membership suddenly starts to go through the roof.
Sponsor a Local Run
Especially if you’re interested in getting into philanthropy and promoting your brand at the same time?
We suggest that you sign up to sponsor a local run.
You can include your custom printed water bottles in a “goodie bag” for runners after they’ve completed their race.
If you can’t sponsor the run? Then you can simply hand out cups of water on the sidelines, wearing branded shirts or hats.
Be sure to keep cheering those runners on — they’ll definitely take notice of you.
Keep Everyone Hydrated at an Outdoor Festival
Everyone loves the excitement of an outdoor festival. It’s tough to beat face painting, live music and other entertainment, and of course, the ever-present food trucks.
But another thing that can be tough to beat?
The hot summer weather!
Help everyone out by setting up a booth and handing out free custom water bottles. While they’re picking up their bottles, festival attendees will also get the chance to learn about your company.
It’s a wonderful way to deepen your connection to your local community, too. People want to see that you’re a presence in the neighborhood.
Ready to Order Custom Stainless Steel Insulated Water Bottles?
We think this post has made it incredibly easy to see why custom stainless steel insulated water bottles are the right kinds of promotional products for your company.
That being said, it’s important to work with companies that can provide you with tons of options when it comes to the kinds of products you can customize. You want to be able to place bulk and rush orders, have lots of design choices, and above all, get high-quality raw materials.
That’s where we come in.
Be sure to check out all of our customizable water bottle options, so that you can pick the perfect one for your company and customers.
We can’t wait to help you make your biggest impact ever this year.