Shopping for the right promotional products can be easy or a challenge. It's really easy if you don't care about the Return On Investment (ROI) or the Return On Objective (ROO). However, if you are concerned with successful results, much more thought should be put into your buying process.
Whether you are a one person business or a Fortune 500 company, it is imperative to choose the RIGHT products for your campaign to maximize its effectiveness. Choosing the wrong products can result in failed marketing campaigns and wasted marketing dollars.