Marketing and Promotional Products Ideas to Promote Your Business

  • Promotional Products For Your Trade Show Should NOT Be An Afterthought

    Promotional Products Shouldn't Be An Afterthought

    Too often I receive calls from clients or new prospects needing promotional products in a rush for an upcoming trade show or event.

    Usually, that last minute call is because promotional products were never considered until the very end.

    While we do offer rush promotional items as quickly as same day production, these items often lose their effectiveness if they are treated as an afterthought with no plan.

    If you are buying promotional items only to randomly give them away at your next trade show, you're missing a huge opportunity to create a return on these investments. If simply handed out at random to every schmuck who passes your trade show booth, these items will likely not have the effect desired, which is to help those attendees remember your company. Continue reading

  • Do You Have Goals For Your Promotional Products?

    Set Goals For Your Promotional Products

    When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal.

    Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal.

    Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share.

    While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.

    Promotional Products Goals

    Continue reading

  • Here's Why Promotional Products Are an Investment

    Here's Why Promotional Products Are An Investment

    Are уоu still searching fоr аn effective marketing tool thаt саn hеlр уоur business grow exponentially? You've likely spent thousands of dollars on various advertising and marketing tools which boasted promises of big returns, only to fall flat in the end.

    Promotional products can be the answer for your business if they are used in the right way!

    When investing your money in an IRA, stocks, or some other type of investment, do you expect a positive return? Of course, you do. And the same should be true when advertising with promotional products.

    Promotional items аrе аn ingenious wау tо promote а brand and boost business. These incredibly useful items can also help to increase market share, customer trust, аnd employee satisfaction. When the right promotional products are selected and used in a strategic way, they have а greater impact оn thе customers whеn compared tо оthеr modes оf traditional advertising such as television, radio, and print media.

    Promotional products can help your business in many areas to include: Continue reading

  • 6 Advertising Firms You Should NEVER Use

    Advertising Firms You Should Never Use

    Below I’ve referenced 6 different advertising agencies you should ditch immediately. Take a few minutes to evaluate your current agency for correlations. If your current marketing firm seems to fit these six agencies below, you’re likely losing market share to your competitors. We are in an age of advertising where it is mandatory to be very different from your competition. Doing the same thing you’ve done for the past 10 years won’t cut it anymore. It’s time to be bold. Be brave. It’s time for change. Continue reading

  • Do You Need Some Qi in Your Life?

    Custom Qi Wireless Chargers - Promotional Qi Charging Pads

    Do you ever feel like you need a little more qi in your life?

    What is qi?

    Pronounced CHē. Qi is a word that stems from the Chinese (Mandarin dialect) which literally translated means air or breath. However, the definition is "the circulating life force whose existence and properties are the basis of much Chinese philosophy and medicine" - reference Google Dictionary. I often feel I could use a little more "life force" to get through my daily grind! Continue reading

  • Hot & Trending Promotional Products From PPAI Expo 2018

    2018 Trending Promotional Products from PPAI Expo in Las Vegas

    Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional products showcased!

    Not only am I able to connect with existing suppliers for Perfect Imprints, but I’m also able to connect with new suppliers within the industry. This helps expand our product offering and strengthen existing relationships with our vendors. 

    One major benefit of the thousands of exhibitors at PPAI Expo is that I’m able to identify trending promotional products within the marketplace, allowing Perfect Imprints to better serve our clients. 

    Based on the recent exhibiting products at PPAI Expo 2018, I’ve identified the following promos as hot and trending for 2018. 

    Note: Some of my favs are not available yet on our website because they are so new. For those productions, you'll see (Link coming soon). I'll be updating with the links as soon as they are available in the coming weeks.

    2018 Hot and Trending Promotional Products  Continue reading

  • Supplier Relationships Help Make You #1

    Supplier Relationships Make You Number One

    As a business owner, a common goal is to be #1 in your market.

    Your market might be only your local town, your region, or nationwide. For some companies, it could even be international. Either way, your company must have excellent relationships with your suppliers to reach that goal.

    You can't dominate your market if you have unreliable suppliers. Your suppliers must be trustworthy, fairly priced, and reliable. They must be willing to work with your company to overcome challenges if they arise, which any business owner knows far too well these "challenges" can show their face at the most inopportune times.

    On the flip side, you must be willing to reciprocate the business relationship with your suppliers. That means not beating them up on pricing. It means being loyal. It requires good communication.

    Our #1 Foam Fingers Supplier

    Recently, I had the opportunity to visit our favorite factory where our custom foam fingers are made. This experience was not only educational to learn the 7 steps to manufacturing bulk foam fingers but also critical in advancing our professional relationship with this key supplier.

    I was able to see, firsthand, the process of making foam fingers, which has been one of our top-selling school spirit items for many years. Check out the video below from my factory visit to see the 7 Steps to Making Foam Fingers.

    More important than learning the manufacturing process, I was able to meet all of the people behind the scenes. I value this part of the experience the most. Meeting these hard-working Americans who show up day after day to fulfill my orders was an awesome experience. It personalizes the relationship. This helped me see that I'm not doing business with a corporation, but with people. It humanized the relationship, which is so important to take our professional relationship with this supplier to the next level.

    From the moment I arrived for my factory visit, I could tell my supplier was all-in and vested in advancing our professional relationship. They went above and beyond the norm to make me feel welcome.

    During my 2-day stay, I was able to learn the process of making foam fingers, as well as other foam products such as promotional sponges. I was able to meet with the owner and the sales manager of the company. We all had dinner together, which was a great opportunity to get to know each other. I was able to meet the art director, whom we frequently communicate with by email. I was also able to meet our customer service rep, which before I had only known by speaking to her by phone. The professional relationships with these people I communicate with often about orders for foam hands for my clients were elevated by meeting them face-to-face.

    It's true I get to meet many of the voices on the other end of the phone when I go to industry trade shows, such as PPAI Expo in Las Vegas, but this dedicated factory visit was on a different level. The time at trade shows for suppliers spending time with distributors is split between 20,000 people, so extended conversations are often not possible. For those more in-depth conversations over dinner or drinks, suppliers have to choose only a handful of distributors over the course of the week. However, my visit to the factory was 100% focused on improving the distributor-supplier relationship with a bonus of learning what goes on behind the scenes in the manufacturing of foam fingers.

    Positive Supplier Relationships Benefit Our Customers

    A company can only be successful if it has great suppliers. A weak supplier will cause problems for the employees of a company who have to deal with that supplier, and those problems will make their way all the way to the customers of a business.

    However, a great supplier will make your company look like a hero. Forging healthier relationships with suppliers benefit our customers by ensuring fair pricing, speedier service, better quality craftsmanship, and unrivaled customer service. When problems do arise, they are dealt with more efficiently and solutions are offered. Dependability is established. Loyalty is earned. A stronger relationship is formed with our customers.

    This creates a win-win-win relationship, which is a win for the supplier, distributor, and our customers.

    Rinse and Repeat

    All of these benefits came from a simple 2-day visit to one of our factories. Now to replicate this experience with our other factories and we'll be well on our way to not only being the preferred distributor of foam fingers, but also the preferred distributor for many other types of promotional products.

    Knowing your suppliers is important. By this, I mean knowing the people in that supplier chain. The fate of your business doesn't rest on the cheapest price you can get for your products, but whether or not you have a professional relationship built on trust and loyalty.

    Get to know your suppliers, and you'll find your business soaring at an all-time high. Only then will you see what being #1 is really all about.

  • The Incredible Staying Power of Promotional Products (With Real-Life Examples)

    Promotional Products Longevity

    According to a recent study by the Promotional Products Association International, 81% of people keep promotional products for more than a year. Odds are the 19% that chose not to keep their items for more than a year were given either a disposable product, consumable item, or a low-quality promotional product. For this particle article, I'll be focusing on higher quality items, which have the incredible ability to stick around for many years to continue to advertise for your company.

    The Need For Education

    Sometimes I have comical discussions with prospects who don't yet understand the power of promotional products. That means they need more education about this incredibly effective advertising medium. Continue reading

  • 2018 Reading List - Books to Improve My Personal and Professional Life

    Albert Einstein said, “Once you stop learning you start dying.”

    Perhaps there's never been a statement more true than this one. Learning is a critical component to becoming a better person, both personally and professionally. But we don't have to go about it alone. We can learn from others all over the world who have already learned many valuable life lessons.

    Through books, we learn about mistakes others have made in their life allowing us to learn their lessons and pick up where they left off. Why make the same mistakes others have made?

    With a new year upon us, it's a great time to look at your goals for the upcoming year.

    A few years ago, I set a goal to read 24 non-fiction, self-improvement books, and at the end of that year, I felt like I had learned and grown a lot. I put a lot of my new knowledge into action for my promotional products distributorship and had a very successful year. During a typical year, I do usually read at least a few books per month, which includes both non-fiction and fiction books.

    For 2018, I'm again committing to reading 24 non-fiction books for self-improvement. My hope is it will help me to continue to grow into a better husband, father, friend, and leader. I will, of course, also be reading quite a few fiction books along the way.

    Announcing this firm commitment is my way of keeping me motivated and on track.

    My 2018 Reading List

    So far, these are the non-fiction books on my list to read in 2018. Of course, more books will be added to this list throughout the year. I may decide to nix a title or two on the list in lieu of new discoveries, but below you will find my starting list from which to choose for 2018. Most of these books have been published within the past year, but there are a few older titles I haven't read yet. I am open to suggestions, so please feel free to offer your suggestions for books that aren't on this list. Continue reading

  • Is Your Company Spending Christmas With Your Clients?

    Spend Christmas with your Clients My favorite t-shirt, which I received at skucon 2017. Thanks, commonsku!

    After a relatively HOT week in Northwest Florida leading up to Christmas, we woke up to much colder temperatures on Christmas morning. While weather really has nothing to do with Christmas, cooler weather does help set the stage for one of the "expectations" of Christmas.

    As I peel myself out of bed, I put on my favorite t-shirt, which I received at skucon 2017. This annual conference in Las Vegas features an impressive lineup of industry speakers and a bag full of awesome swag from several great promotional products suppliers! The shirts given out for skucon 2017 were a District brand ring spun t-shirt from SanMar to which a custom printed pocket was added by T-Shirt Tycoon. The shirt is ridiculously soft, which is why the one I received has become my Number One shirt when lounging around the house. I can't wait to see what skucon 2018 has to offer!

    Once out of bed, I stumble into the kitchen and pour coffee into my favorite stainless steel promotional tumbler, which happens to have my company logo on it. For many other households, the go-to coffee mugs are decorated with some other company logo.

    So I've only been awake for 5 minutes and I've already been exposed to two different promotional products. Granted one of them is boasting my own company, that's not the typical scenario for most. It's Christmas morning, and this is the third day in a row which I have been "off" from work, yet I've had a gentle and welcomed reminder of these companies with which I do a lot of business.

    This continual positive brand exposure helps strengthen the business relationship by consistently improving my outlook toward these companies.

    Is your company spending Christmas with its clients? Does your company continue to stay top of mind, even when your clients are not in "business mode?"

    If you are, is it a welcomed visit? TV and radio ads are disruptive (in a bad way) and unwelcomed ways to enter homes, however, promotional products are always welcomed when they are useful.

    Take the time to think of your client demographics in order to determine the best options for your giveaways. Think about what products they likely use on a daily basis. Don't skimp on quality, because cheap, low-quality items don't tend to stick around very long. However, functional, high-quality items will be used frequently, and help strengthen their loyalty to your company.

    With proper planning and a little forethought, you'll soon be reaching your clients on not only Christmas but also every other day of the year.

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Our Affiliations

PPAI Code of Conduct for Promotional Products Distributors   Check out the A+ Better Business Bureau rating for Perfect Imprints Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce Perfect Imprints is an active member of the PPAI (Promotional Products Association International Destin Chamber of Commerce Member - Screen Printing - Graphic Design - Promotional Items Promotional Products Association of Florida (PPAF) Perfect Imprints is member of the Advertising Specialty Institute (ASI) - 293567