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Marketing and Promotional Products Ideas to Promote Your Business

  • Using Promotional Products to Strengthen Your Brand

    Use promotional products to strengthen brand valueYour brand image is vital to the success of your business. A common misconception with small business owners is that only big businesses need a brand image. The truth is EVERY business IS a brand. Your business name is your brand. Now, the challenge is creating a compelling brand in the eyes of your customers and prospects.

    One extremely effective way to promote and strengthen your brand is through the use of promotional products. These marketing items have been used to promote companies for decades and the industry is bigger than ever, topping $19 billion in 2014.

    Do you honestly think businesses spent a combined $20 billion for something that doesn't work? Not a chance.

    However, you must be strategic in the promotional products that you choose. You must choose useful items and the more unique, the better. You don't always have to choose items that are related to your business, but doing this frequently will strengthen your brand from the recipients' perspective.

    Psychology Behind Giving Out Branded Products

    When you gift an item to a person, whether a customer or not, you create a situation of instant gratitude. That recipient intrinsically feels a deeper connection to your company. It's true that person may not need your services right then, but when they do, you can bet they will remember you.

    Loyalty is typically gained through several successful transactions between your business and a customer; however, just with the simple act of giving, you have laid the groundwork for future loyalty. After that, it's your job to grow that loyalty through amazing service and added value.

    Thanking Your Top Clients With Promotional Products

    Every business has top clients that spend a lot of money with them. They obviously are happy with your service since they keep coming back to you. However, simple thank you gifts are excellent ways to strengthen that relationship thus strengthening your brand. Choose premium promotional items that are worthy of saying "thank you." This isn't the time to go cheap or you will risk insulting your top spending clients. Your gifts will be highly appreciated and each time they use the item, your brand is further solidified in their minds.

    Promotional Products As Door Prizes

    I attend a lot of networking events through my local chamber of commerce and one of the biggest marketing mistakes I see is the choice of door prizes given away by businesses. Many of these networking events have hundreds of business owners and professionals in attendance. Businesses can give away door prizes at these events as way of being recognized in front of the entire audience.

    Too often, though, I see businesses give away non-branded items as their door prizes. Giveaways such as gift cards, cash, or other gifts that lack their own company logo. These type of gifts are won by the recipient who then promptly forgets who gave them the gift. However, imagine if you gave a useful item with your company logo on it. Then, the recipient sees your brand every time they look at the product.

    Give Out Promotional Products Just Because

    I very frequently give out promos to those I come in to contact with at meetings, networking events, customer visits, etc. I don't wait for big events or big sales. Actually, people I come in contact with have come to expect these giveaways. They get excited to see me coming due to their own curiosity about the promos I might have for them that day!

    This investment in these branded products has created a loyal customer base that helps sustain and grow my business year after year.

    Be generous and you will create loyalty. Be creative and you will be remembered. Be strategic with your promotional products and you will strengthen your brand to build a rock solid business.

  • Thrifty Thursday - Duo Recycled Pen Stylus

    Thrifty Thursday - Recycled Pens for Earth Day

    Promotional Recycled Pen and Stylus

    With Earth day coming up, our Thrifty Thursday featured product is this Recycled Pen Stylus. This recycled pen stylus goes from a stylus for your tablet or phone, to a working pen to jot down notes. The stylus works on nearly any touchscreen electronic device. The barrel of the pen is 100% recycled. The plastic accents of the pen are made of 98% recycled material.

    Recycled Pen Stylus

    Recycled Pen Stylus Features

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  • Growing Your Company Requires Growing Yourself First

    You must grow yourself before you can grow your businessEvery entrepreneur, business owner, and salesperson wants to grow their sales and ultimately grow their business (or at least they should)! While there is much planning, strategizing, and collaborating that goes into growing a business, one thing that must happen first is personal growth.

    Grow Yourself and Your Company Will Follow

    Your business, whether you own it or work for someone else, is an extension of you. If you are an honest person, you are most likely honest with your customers. If you gain more knowledge for your industry, you will add more value for your customers. That's why personal growth is critical to accomplish business growth. Behind every company are people and a company's potential is limited by the knowledge and drive of their employees.

    In order to give your company the best competitive edge in your market, Continue reading

  • Trendy Tuesday - Printed Utility Tote

    Trendy Tuesday - Utility Tote

    The Trendy Tuesday product being featured today is this classy printed utility tote. This stylish tote has many uses such as storing items in the trunk of your car, organizing a book or movie collection, and even carrying supplies to and from events. These trendy bags collapse to a flat box for easy storage.

    Trendy Tuesday - Large Printed Utility Tote

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  • What's Your Focus

    Jack of All Trades, Master of NoneOver my years as a business owner, I have seen quite a few extremely odd business models that promote multiple services that are completely unrelated.

    A few examples:

    A dry cleaner that also offers graphic design service.

    A florist that also offers tap dancing lessons.

    A physical therapist that provides manicure and pedicure services.

    A restaurant that offers American, Chinese, and Mexican food.

    When I see combinations such as this, it makes me wonder Continue reading

  • Thrifty Thursday - Recycled Jotter and Pen

    Thrifty Thursday - Recycled Jotter and Pen

    Promotional Recycled Jotter and Pen

    With Earth day coming up in about a month, this Thrifty Thursday's featured product is this Recycled Jotter and Pen. The Jotter includes a recycled cardboard cover and the barrel of the pen is matches the cardboard color. The Jotter features a elastic band closure to keep the notebook closed when not in use as well as 60 pages with ruled lines. The Jotter also has a pen loop to ensure that your pen and jotter are never separated. These are useful giveaways that are perfect to promote your eco-friendly initiative!

    Thrifty Thursday - Recycled Jotter and Pen

    Recycled Jotter and Pen Features

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  • March Madness Marketing Ideas

    March Madness Marketing IdeasWith the NCAA Tournament starting tomorrow, there are plenty of opportunities to promote your business by harnessing the high energy surrounding college basketball. Now that the teams have been selected, boasting has begun. Fans are already claiming their team will make it to the Final Four! Use this excitement to create successful marketing campaigns.

    The most successful marketing connects with customers on a personal level and connecting through sports is one of the easiest and fastest ways to engage with your customers and prospects.

    Below are a few ideas of how you can leverage the buzz and excitement that is already present and promote your company during March Madness! Continue reading

  • Are You Using Casket Upselling Techniques?

    Upselling - The Ethical WayUpselling is a technique of convincing a buyer to "upgrade" to a more expensive product, model, or service. This is frequently used by companies and sales people to generate more profits. This is a smart selling technique if used properly. However, it can also be used in a maleficent way.

    It happens in all industries. Sales people upsell customers to more expensive cars, houses, lawn services, and promotional products even when those customers don't NEED or benefit from the upgrade. This is done simply to make more money. One despicable example I often think of is upselling a casket to a widower. Continue reading

  • Trendy Tuesday - Stainless Steel Wave Bottle

    Trendy Tuesday - Stainless Steel Wave Water Bottle

    Today's Trendy Tuesday product is this awesome stainless steel wave bottle. It has a stainless steel wall to keep your hot liquids hot and your cold liquids cold. It comes with a loop in the lid so you could use a Promotional Carbiner to clip it just about anywhere.

    Trendy Tuesday - Stainless Steel Wave Water Bottle

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  • Marketing Like A Drug Dealer

    Marketing Like A Drug DealerMarketing can be a tough job. You have to be creative. You have to BOLDLY stand out among competitors in your local marketplace. You have be inviting. You have to show benefit to the consumer. You have to put your best foot forward!

    Your product or service has to be so good that your customers want to come back to you over and over. However, you do have to first convince them to try you out.

    Think about this scenario. Someone has a product that is desired by a certain demographic of consumers. However, trust is often an issue prior to the first purchase. Therefore, a free sample is provided to show the consumer how great the quality is and to build trust. The consumer tries the product, decides it is worthy, and makes a purchase.

    This scenario sounds a bit like a drug dealer, doesn't it?

    Continue reading

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More About Perfect Imprints

PPAI Code of Conduct for Promotional Products Distributors
 
Check out the A+ Better Business Bureau rating for Perfect Imprints
Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce
Perfect Imprints is an active member of the PPAI (Promotional Products Association International
Promotional Products Association of Florida (PPAF)
Perfect Imprints, LLC is an Upfront Merchant on TheFind. Click for info.