The world of marketing can be confusing and expensive. For example, which advertising methods are most effective for your business? Which options don't work for your business? These are two very important questions you must answer to best promote your business.
In order to make sure you are spending your hard-earned money on the right marketing efforts, you must have a plan in place. According to research, promotional products should certainly be an integral part of your marketing strategy. If you don't believe it, check out these statistics below and decide for yourself.
1. 2014 Promotional Product Industry Sales were over $20 billion and that number has been growing every year since 2009. I expect it will grow again once the numbers are in for 2015. There's a reason the industry continues to grow. It's because promotional products are the only marketing options that provide tangible goods to consumers. Billboards, newspaper ads, television commercial, radio ads, and online advertising don't offer a product that consumers can hold in their hands and actually use. While these can be beneficial forms of advertising, they aren't lasting like promotional products, which stay with the recipients for years.