Marketing and Promotional Products Ideas to Promote Your Business

  • Promos With a Bang

    Thundersticks Buying Guide for SchoolsAs the school year winds down, students are thinking about much needed freedom and rest from the over-testing that takes place at schools. However, the faculty that oversees the sports programs are busy planning for next season. They are working on game scheduling and thinking about team fundraisers. By planning early, team managers and coaches can enjoy more of their summer break before the new sports seasons begin.

    School spirit items have become a huge part of fundraising for sports teams. Whether football, basketball, baseball, soccer, or volleyball, raising money to fund new uniforms, equipment, and travel expenses is a must due to the continual budget cuts for sports programs.  Continue reading

  • 7 Steps to Ensure a Successful Promotional Products Campaign

    Step by Step Guide to Plan a Successful Promotional Products CampaignNearly every company uses promotional products in some way during their normal course of business. The ways promos are used, however, can differ dramatically. These extremely versatile marketing items can be used in so many ways. Below are a few of the most common uses for promotional items.

    • Promoting awareness of a brand or product.
    • "Thank you" gifts for customers or employees.
    • Gift with purchase.
    • "I'm sorry" gifts for those times your company really screws up.
    • Gaining new leads through strategic targeting using premium promos.
    • Awareness of your booth at trade shows.

    Continue reading

  • Promotional Products to Begin Your Morning

    Promotional Coffee Mugs - Stainless Steel TumblersIf you really want to stay at the top of your clients' minds, then why not be there for them first thing in the morning so your company is one of the first things they think about each day? In order to do that, you have to integrate into the important and often "necessary" parts of their life.

    One of the first tasks many Americans do in the morning is stumble to their kitchen and brew a cup or three of coffee. That's why promotional coffee mugs are such great giveaways to achieve this difficult task of top of mind awareness about your company.  Continue reading

  • 10 Things Every Teacher Knows

    10 Things Every Teacher Knows - National Teacher Appreciation WeekBack before I was the wife of a CEO and homeschool mom, I was a public school teacher in the trenches of the public school system in Mississippi. Everyday I went to school early, left late, and cashed minimal pay checks at the end of the month. Now, I teach 2 of my kids at home and 1 goes to public school. I have the utmost respect for teachers of any sort whether public, private, or homeschool. These are unsung heroes in our midst. To pay homage to all the amazing teachers past and present I give you:

    10 Things Every Teacher Knows

    Continue reading

  • The Difference Between Negative and Positive Artwork

    Why using positive artwork doesn't work when printing a light color on a dark background. This example shows why using the same positive version of doesn't work well on both light and dark promotional items.

    When preparing artwork for promotional products or custom apparel, it's very important to set up your artwork correctly. The outcome of the final product is directly proportional to the quality of artwork used for the project. Poor input (artwork) = poor output. High quality input can equal high quality output, if the printing process and the products are also high quality.

    One of the big mistakes I often see surrounding artwork is the wrong layout of the design used to print on different colored products. For example, the positive artwork design is often used to print a light color on a dark color, when the negative version of the art should have been used. Oftentimes, this is simply a mistake of ignorance to the printing process, but sometimes, it is to avoid an additional set up fee. This can also be a result of lack of ability to manipulate the artwork so it prints correctly.

    I frequently see the positive version used for promotional items purchased through other promotional products distributors, but also used as examples from suppliers on their websites and in their printed catalogs.  Continue reading

  • Two of the Best Affordable Lip Balms Available with Your Logo

    Promotional EOS Lip BalmThe Huffington Post recently published a blog titled "The Best Affordable Lip Balms." Their editors tried the lip balms and reviewed them based upon their performance results and affordability. You can check out the link above to see the full story. Two of the 9 brands they tested are available as promotional lip balm. That means your custom logo can be printed on the label, packaging, or pouch so your company can piggyback on their well-known brand names.

    The 2 brands available that can be personalized include Burt's Bees and EOS Smooth Sphere.

    Burt's Bee's was ranked #5 on HuffPost, while EOS was ranked #3.

    EOS Lip Balm

    Custom EOS Lip BalmCustom EOS lip balm is an extremely popular give away to women. EOS stands for Evolution of Smooth. This unique, egg shaped lip balm comes in 8 different colors and scents. The outside container is printed with your logo or custom text. Other EOS options are also available, such as the Smooth Stick Lip Balm and a lip balm/hand lotion combo gift set.

    EOS has been a trendy name in the lip balm category for several years. These are frequently seen near the checkout registers at retail stores due to their popularity. Your recipients will love them and they last for a long time! Which of the 8 scents is your favorite?

    These trendy products are great additions to goody bags, welcome kits, and gift baskets.

    Burt's Bees Lip Balm

    Promotional Custom Burt's Bee Lip BalmBurt's Bees doesn't allow printing directly on their branded lip balm; however, they are available in kits that make excellent giveaways to those interested in personal care. These kits feature the most popular lip balms and lotions from Burt's Bees. If you have women who are high spenders at your business, these are great thank you gifts.

    Year over year, Burt's Bees lip balm continues to be one of the leading lip care sellers at retail stores. Why else do you see so many impulse displays with this brand of chapstick (often next to the EOS)? It's because the name brand is strong and trusted. That's why using these as part of your giveaways is a smart idea to increase the perceived value of your gifts. Choose from several kits including various Burt's Bees lip balms and lotions, including one with a very nice jute beach bag!

    If these two brand names are out of your budget, don't fear, because there are many great lip balm options that are made in the USA and very budget friendly. Check out all of the custom lip balm options without SPF here. If you want promotional lip balm with SPF, we have many options for that as well, which are great for outdoor and beach events.

    Related Articles
    PromoDoodles by Perfect Imprints - EOS
    Thrifty Thursday All Natural Beeswax Lip Balm
    Advertising That Connects With the 5 Senses

  • Use Federal Zika Dollars to Buy Promotional Insect Repellent

    Promotional Insect Repellent Can Protect Against Zika VirusZika Virus is a real threat and it is being taken very seriously by our government. The Centers For Disease Control and Prevention (CDC) Emergency Operations Center (EOC) was activated in late January 2016. On February 8, 2016, the EOC moved a level 1 activation, which is the highest threat level.  Continue reading

  • PromoDoodles By Perfect Imprints - Promotional Umbrellas

    As one of our designers sat at his desk looking out window at the heavy rains today, he began to sketch. It's a habit that most artists have and it keeps their skills sharp. Below is his creation.

    This series began as one of our graphic artists began to doodle along with the combination of various promotional products and we called those PromoDoodles. Every two weeks we release a unique and creative PromoDoodles by Perfect Imprints, featuring a product from one of our preferred vendors.

    Today's PromoDoodle features a frog experiencing a heavy rainfall, which has flooded his environment. He floats along in his boat (promotional umbrella) while looking for land and using a leaf as an umbrella. Will he find land soon? We can only hope so.

    Promotional Umbrellas - PromoDoodles by Perfect Imprints

    Our PromoDoodles are designed to be a fun and creative approach to feature popular promotional products. Shop all of our promotional umbrellas here and see all of our past PromoDoodles below.

    Check back every 2 weeks to see the newest PromoDoodles by Perfect Imprints.

    Past PromoDoodles
    Hen with Golden Egg
    Easter Bunny with Basket

    Greedy Leprechaun
    March Madness Skateboarder

  • Types of Promotional Insect Repellent for Summer Events

    Promotional Insect Repellents to Prevent West Nile Virus, Zika Virus, and Chikungunya Virus
    The warm weather of the Spring and Summer seasons is known for fun and outdoor activities. Events such as festivals, picnics, barbecues, family reunions, concerts, and other outdoor festivities are plentiful.

    Weather permitting, enjoying the outdoors is healthy and rejuvenating. Aside from poor weather conditions, there are enemies lurking to make your outdoor event miserable. Those enemies are biting and stinging insects. Gnats and mosquitoes can absolutely ruin your event, causing people to leave early and cling to a horrible memory of your event.

    With a new vector-borne disease scare seeming to surface each year from mosquito bites, it's more important than ever to protect yourself from mosquitoes. Since most people attending your outdoor events will likely forget to bring their own bug spray, giving out a promotional insect repellent is a perfect fit!

    But what type of insect repellent should you buy? What types of insects do you really need to repel? What types of active ingredients should you ensure your insect repellent contains? See below for answers, based on recommendations from the Centers for Disease Control and Prevention (CDC).

    What are the insects I need to deter with insect repellent?

    Mosquitoes - These pesky flying insects probably come to the top of your mind when thinking about annoying insects. They are more than simply annoying though; they can spread dangerous diseases through their bites. They are responsible for diseases such as West Nile Virus, Zika Virus, and Chikungunya virus. Dengue is also a disease spread by mosquitoes; however, while it is rare in the continental U.S., it is a leading cause of illness and death in the tropics and subtropics.

    Ticks - Wooded areas and terrain with heavy brush are common areas where ticks can reside. Ticks are responsible for several diseases including Lyme disease, Rocky Mountain spotted fever (RMSF), tularemia, ehrlichiosis, and southern tick-associated rash illness (STARI). Symptoms of many of these illnesses can be delayed up to a month. The highest occurrence of tick bites are in the Spring and Summer and are most prevalent in the Eastern half of the U.S. and California.

    Fleas - Woods, grass, and brush are homes for fleas, until they find a suitable host such as your dog or cat. The most significant disease spread by these annoying little parasites in the U.S. is bubonic plague. Yes, bubonic plague is still a thing.

    Flies - As one of the most abundant flying insects, especially when food is involved, flies are another type of insect that can cause disease. Because a single housefly can carry more than 1 million bacteria on it's body, a fly can transmit quite a few diseases to humans. A few of the more common diseases include: cholera (Vibrio cholera), typhoid fever (Salmonella spp.), traveler's diarrhea (Escherichia coli), and dysentery and diarrhea - also known as shigellosis (Shigella spp.).

    What are the best active ingredients for insect repellent?

    The following four active ingredients have been recommended by the CDC based upon Environmental Protection Agency (EPA) studies to help reduce the chances of bites from disease-carrying mosquitoes.

    DEET - (chemical name: N,N-diethyl-meta-toluamide) - This has been the most common active ingredient for insect repellents over the past few decades, including the brands, OFF!, Cutter, Sawyer, and Ultrathon. DEET does NOT kill insects, but it does a great job repelling them reducing the chances of them biting you. Common concentrations for skin application range from 4-40%, with a few applications up to 100%. The CDC says that concentrations over 50% provide no added protection. Higher concentrations aren't more effective in repelling mosquitoes, but they do provide a longer lasting effect. DEET is toxic if ingested. See the DEET fact sheet for more info.

    IR3535 - (chemical name: 3-[N-butyl-N-acetyl] - Several popular non-DEET formulas that include IR3535 include Skin So Soft Bug Guard Plus Expedition and SkinSmart. There have been no harmful effects to humans or the environment linked to IR3535. This chemical is not toxic if ingested. Here are a few insect repellents with IR3535.

    Picaridin - (chemical name: 2-(2-hydroxyethyl)-1-piperidinecarboxylic acid 1-methylpropyl ester). A couple of common insect repellents containing  Picaridin include Cutter Advanced and Skin So Soft Bug Guard Plus. This chemical has been rated with a low toxicity if ingested and has been deemed safe for human skin use. Studies have also shown Picaridin to have no measurable effects on the environment.

    Oil of Lemon Eucalyptus (OLE) or PMD - (PMD chemical name: para-menthane-3,8-diol) - PMD is a synthesized version of OLE. Repel and Off! Botanicals are two popular insect repellents containing PMD. OFF! Botanicals uses PMD, while Repel uses a combination of both oil of lemon eucalyptus (OLE) and PMD. Oil of lemon eucalyptus is the only natural ingredient on the list of active ingredients recommended by the EPA and CDC to repel mosquitoes.

    All-Natural Insect Repellents

    There are many natural ingredients said to help repel insects; however, oil of lemon eucalyptus is the only all-natural ingredient condoned by the EPA. Other natural ingredients that have been used by people include Oil of Citronella, Oil of Peppermint, Oil of Lemongrass, Oil of Soybean, Oil of Cedar, Oil of Geranium, Rosemary, Cinnamon, Clove, Cajeput, Lavendar, witch hazel, and many more. There is little scientific data proving the effectiveness of these natural ingredients (except for oil of lemon eucalyptus). So, if insect repellents don't have one of the four active ingredients sanctioned by the CDC, use at your own risk!

    Find all of our promotional insect repellents here.


  • National EMS Week 2016 Gift Ideas - EMS Strong

    EMS Week 2015 Theme - EMS STRONG

    The 42nd Annual National EMS Week will be observed May 15-21, 2016. This week of observation was initially authorized by President Gerald Ford in 1973 and has continued since, getting bigger and bigger each year as EMS has evolved to more advanced roles within the healthcare system.

    For 2016, the National Association of Emergency Medical Technicians (NAEMT) has partnered with the American College of Emergency Physicians (ACEP) to promote National EMS Week. ACEP has done a great job in the past bringing awareness to the importance of the Emergency Medical Services (EMS) system. Now, NAEMT can bring additional first hand knowledge and experience to take this campaign to a higher level by infiltrating more EMS professionals on the ground level.

    EMS Week 2016 continues the EMS Strong campaign with the theme, Continue reading

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Our Affiliations

PPAI Code of Conduct for Promotional Products Distributors
Check out the A+ Better Business Bureau rating for Perfect Imprints
Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce
Perfect Imprints is an active member of the PPAI (Promotional Products Association International
Promotional Products Association of Florida (PPAF)
Perfect Imprints is member of the Advertising Specialty Institute (ASI) - 293567