Marketing and Promotional Products Ideas to Promote Your Business

  • PromoDoodles by Perfect Imprints - Halloween Glow Stick Diet

    With Halloween only a month away, it's time to finalize your orders for Halloween giveaways. We always like to recommend trick or treat safety items to increase visibility of the kids while trick or treating. One of those safety items include budget-friendly glow sticks, which leads to this week's PromoDoodles by Perfect Imprints.

    Booger the Blob always gets hungry thinking about large quantities of candy as Halloween approaches and he begins eating everything in his path, including these promotional glow sticks. While eating glow sticks is considered hazardous to your health, they have never seemed to harm Booger.

    PromoDoodles by Perfect Imprints - Halloween Glow Sticks

    Using the popularity of Halloween is a great way to promote your business by giving out useful Halloween giveaways. Whether you give away Halloween safety items, such as glow sticks, flashlights, or strobe lights, or you opt for trick or treat bags, your company is strengthened in the mind of the recipients. You can piggyback on all the excitement of the Halloween season for a stronger branding experience.
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  • Promotional Product Review - 20 oz. Himalayan Stainless Steel Tumbler

    20 oz. Himalayan Stainless Steel Tumbler ReviewThere have been no shortages of stainless steel tumbler options over the past couple of years. The explosion of the overpriced Yeti Ramblers on the market started a new craze for tumblers. It seems everyone has one (or at least a similar brand). Whether retail or within the promotional products industry, you have pick of the litter of the brand or in some cases, the off-brand in both 20 oz and 30 oz sizes. Additionally, the promotional products industry offers many great color options that aren't available for Yeti (except for aftermarket applications, which adds even more expense).

    So many questions arise though when comparing the various off-brand options to the original Yeti. Are they as durable? Will they hold ice for as long? Which is better?

    If you can live without the brand, "YETI" stamped on the tumbler and lid, you can find alternative brands that are, in my opinion, much better and certainly less expensive than the Rambler. Below you will find my review of the 20 oz. Himalayan Tumbler from 2 months of use, which has proven to be an excellent alternative to the Yeti.

    20 oz. Himalayan Tumbler Review

    Usefulness

    I use this tumbler every single day and that's no exaggeration. I use it for my morning cup of coffee so I don't have to drink it quickly before it cools and I don't have to reheat my mug of coffee in the microwave like I use to with a ceramic mug. My wife and kids each use their tumblers each day for their ice water. The bottom line is: if you drink liquid, this is a useful product.

    Construction

    Just like the Yeti Rambler, the Himalayan Tumbler is made of 18/8 stainless steel construction with double wall vacuum insulation, so that means it is extremely durable with excellent temperature retention. The lid is made out of very durable shatter-proof acrylic with a rubber gasket to prevent spills. The Himalayan has the Yeti beat with the slide action lid (see photo below), which keeps the drinking hole covered when not being used. I don't know about you, but while in public, I'd rather everyone around me to NOT be breathing in my drink. Also, the slide action mechanism is great when using your tumbler outdoors because it keeps dust and bugs out of your drink. The bottom of the Himalayan also has a great non-slip bottom (see photo below). Of course, this superior tumbler is made out of BPA-Free materials. They are made to be hand wash only, so fine Yeti Rambler, you can have this one pro.

    Aesthetics

    This tumbler shape has a sleek, tapered look, similar to most most tumblers, which fits in most cup holders. However, move over Yeti, now there are other colors in the game besides Silver. Choose several great tumbler colors such as, White, Matte Black, Metallic Blue, Metallic Red, Green, Orange, Purple, or Teal. Lid color options include Clear, Translucent Blue, Translucent Charcoal, Translucent Lime Green, or Translucent Red. The many color combinations help integrate better with your company branding. My wife and 3 kids each have a different color tumbler so we never get them mixed up! What's your favorite color?

    Functionality

    The whole reason that double wall insulated stainless steel tumblers became so popular is because of the amazing heat and cold retention. The Himalayan is no different than the Yeti, as it will hold ice in your drink all day, even in a hot car. My coffee stays hot from 7am to Noon (if I still have coffee left by then). Because of the double wall construction, there is no condensation that forms on the outside, keeping your desk and cup holder dry.

    Pricing

    Compared to a 20 oz. Yeti Rambler at $29.99, the 20 oz Himalayans are between $9.99 and $17.47 each (as of 9/14/16) depending on the quantity ordered. Of course, the more you order, the more potential for savings. The price difference is significant and a great value, especially when it is branded with YOUR company logo.

    Branding

    In my opinion, branding is the biggest benefit of buying a non-Yeti tumbler of similar construction. The Himalayan tumblers have no visible branding of their own, unlike the Yeti, which boldly displays their name on the lid and bottom of the tumbler. This allows your company to bask in the glory as the sole brand displayed on the product. This adds repeated value for your company each time a recipient uses their tumbler since they are repeatedly exposed to your branding, as are everyone around them. That means an extremely low cost per impression (the number of times your logo is viewed divided by the product price). Why buy end of year gifts for employees and clients which display other companies' branding...that's just silly when you can brand with YOUR company info.

    Overall, for the value, the Himalayan Tumbler has the Yeti beat by a long shot. Be smart with your marketing dollars and buy high quality products with your own branding on them.

    Watch a quick video of the 20 oz. Himalayan Tumbler:

    Check out some of the photos of the exact product that was reviewed.

    Other Similar Products To Consider

  • Promotional Products FAQs - Artwork Format

    Promotional Products FAQs - What is the best file type for artwork my promotional products order?Our new blog series will focus on common questions we receive from clients. Our hope is to educate you and make the process of ordering promotional products as easy as possible by addressing many frequently asked questions (FAQs) for you during your research phase, rather than waiting until the buying phase. This educational series will ensure your ordering process is seamless and easy.

    FAQ: What type of artwork file should I submit with my promotional products order?

    Answer: Your artwork format will differ depending on the printing process. See more details below.  Continue reading

  • PromoDoodles by Perfect Imprints - Cowbell Monster

    With football season underway, one of the best ways to generate fan involvement is through the use of stadium noisemakers. Some of the traditional noisemakers include thundersticks and stadium horns. However, custom cow bells have become increasingly popular for the stadium due to their loud noise and ability to disrupt the opposing team.

    This PromoDoodles by Perfect Imprints shows a cowbell monster ready to get his game on. The featured promotional item is a large cowbell, which can be personalized with your school mascot or company logo. These are great items to sell as fundraisers by school groups or your team.

    Promotional Cowbells - PromoDoodles by Perfect Imprints

     

    Keeping a fun and diverse inventory of school spirit items to sell at your school store is important to raise plenty of money for your team or organization. If you need help finding new and unique products for your booster club store, contact us for ideas!
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  • Trick or Treat Gifts Don't Have to Be Candy

    Halloween Trick or Treat GiveawaysWhen you think about trick or treating, candy is the first thing that comes to mind to drop in a trick or treat bag. However, is there something better you can give out? Of course, from a health perspective, there is always something better than candy.

    But thinking beyond edible treats, there are many other options, including toys, educational items, and safety items.

    My personal favorite Halloween giveaways that I want to focus on in this blog are safety items. These are way better than candy to give out to trick or treaters. Not only will they help keep kids safer while trick or treating, but they will also promote your business.

    The reason I want to focus on safety giveaways is because Halloween is the deadliest day of the year for child-related pedestrian fatalities. This statement shouldn't Continue reading

  • PromoDoodles by Perfect Imprints - Stadium Cups

    High school sports are back in session in most parts of the country and that means it's game time!

    Stadium cups have become a great, low cost souvenir for fans to take home from games as well as a way to promote your team. Custom stadium cups printed with your team mascot or business team sponsors add value to your concession stand customers and help increase your fundraising efforts.

    This fun PromoDoodles by Perfect Imprints is a reminder that we can help your team stand a little higher through the eyes of your fans who purchase drinks from your concession stand.

    PromoDoodles by Perfect Imprints - Stadium Cups

    We can help grow your fundraising strategies with great-looking and functional school spirit items to raise the money needed to support your team.
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  • Buying Guide for Stadium Seat Cushions

    Buying Guide for Custom Stadium Seat CushionsSchool spirit items are a critical source for raising funds for school booster clubs and sports teams. Specifically, stadium seat cushions have one of the highest profit margins for schools and booster clubs than any other spirit item.

    If your team plays at a stadium or arena without cushioned seats, stadium cushions with your team name printed on them is a goldmine for a fundraiser. The average college or professional football game is between 3 and 3 1/2 hours in length, even though the play clock time is only 60 minutes. The average high school football game is a little over 2 hours. The extended length of time is due to moving the chains, timeouts, and the halftime show. That's a long time to sit on a hard surface.

    Not only do fans LOVE team merchandise, but they also LOVE to be comfortable. Stadium seat cushions satisfy both and because of that, fans are willing to shell out big bucks for them.

    Below you will find a guide that sums up the most popular type of custom stadium cushions so you can easily pick which is best for your team and your fans. Continue reading

  • It's Okay to Date Your Marketing Plan, But NEVER Marry It

    Common Mistakes with Marketing PlansLike a business plan, a solid marketing plan is an essential component for growing companies. Sure, growth can occur without a marketing plan, but it is rarely predictable and the growth is sporadic at best. Your marketing plan should detail your advertising goals, strategy, tasks, and budget. A well-formed marketing plan also details how you measure the results of your marketing.

    What's working for your business? What's NOT working?

    If part of your plan is working well with measurable results, it makes sense to do more of the parts that are driving sales. On the contrary, if components of your plan are not working, you either revise and retry them or you cut them from your plan. Assuming your business actually has a marketing plan, many businesses fail to fully utilize them as a tool for growth. Those business who do have a plan in place often suffer from an outdated plan, which is ineffective for the ways of our modern society.

    Below you will find the 2 most common mistakes when it comes to marketing plans.  Continue reading

  • PromoDoodles by Perfect Imprints - Skiing With Thundersticks

    During the month of August, you may not be thinking about snow skiing, and for us Floridians, that is certainly one of the furthest thoughts from our minds.

    However in the advertising/marketing world, it's imperative to think many months in advance and prepare for the winter. Please let this fun PromoDoodles by Perfect Imprints be a gentle reminder that the Winter Season is right around the corner.

    Is your business prepared to close out 2016 with a bang? What products will you be promoting during for the Winter season? Is the Christmas holiday season an important time of year for your sales?

    In the PromoDoodle below, this reckless skier is using a pair of thundersticks as skis.

    PromoDoodles by Perfect Imprints - Thundersticks

    On your next vacation, Continue reading

  • Stay Safe While Trick or Treating With These Halloween Safety Tips

    Halloween Safety Tips - Halloween Safety Promotional Items & BagsThousands of pedestrian deaths happen each year due to motor vehicle incidents. The number of children involved in these incidents doubles on Halloween night and most, if not all, are completely preventable.

    Overall, October is ranked No. 2 in motor vehicle deaths by month, just behind August.

    The statistics are certainly scary. Your first instinct may be to cease trick or treating activities; however, you can't let these statistics bully you. You should take warning though and educate your children on the safety rules. Make sure your kids fully comprehend the rules and intend to follow them. Continue reading

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