Two words. Just an "R" is the difference in spelling, however, that simple letter drastically changes the meaning.
Over the course of doing business in the branding and marketing industry, I run across many businesses with an "interesting" outlook on business. Interesting isn't always good. There are many older companies that do what they do simply because they have been doing the same thing for decades.
These companies use antiquated methods that are manpower intensive which creates an environment that is low in productivity. They refuse to embrace technology trends that can increase productivity and increase their company exposure.
These same companies fail to Continue reading