Marketing and Promotional Products Ideas to Promote Your Business

  • PromoDoodles by Perfect Imprints -Snowman Ornament

    With the start of the Christmas season already here, many companies are already giving out their Christmas giveaways to their clients and employees. Along with their premium corporate Christmas gifts, most companies also give out Christmas ornaments, which is the inspiration for today's PromoDoodle.

    This PromoDoodles by Perfect Imprints features one of our top selling custom Christmas ornaments. This round ball ornament is a classic ornament used to decorate millions of Christmas trees across America. The round ball ornaments never go out of style and make great gifts. Choose from either glass or shatterproof in many color options.
    PromoDoodles by Perfect Imprints
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  • Save Money on Your Corporate Taxes With Promotional Products

    Tax Breaks for Promotional ProductsAs the year comes to a close, those handling the finances of a business are thinking about the final year-end spends to help reduce their tax liability. The average small business is set up in a way that business income, whether the owner personally takes it or reinvests it into the business, passes the tax liability to the personal return of the owner.

    This can result in a HUGE tax being owed by the proprietor. However, you can help lower your federal tax responsibility with smart end-of-year purchases.

    The smarter businesses make purchases for equipment and items that they will actually need in the near future. This end of year spending helps reduce their business income for that tax year, allowing for a lower tax responsibility.

    One end of year investment companies should consider is promotional products.

    If your marketing director (a.k.a. small business owner in many cases) has done his/her job, there is already a plan in place to promote the business over the next 6-12 months. That plan details out the advertising needs to increase the growth of your company.

    Promotional products are no doubt a part of that plan. So as an opportunity to lower your business income for the year, spending extra money on promotional items is a great strategy. Yes, promotional products and business gifts (up to $25) are deductible.

    See the specific details from the IRS on Giving Business Gifts including how much can be deducted. For advertising expenses for your business, the IRS states, "You generally can deduct reasonable advertising expenses that are directly related to your business activities."

    Even better than lowering your tax liability is the opportunity to grow your business further with the purchased promos.

    However, having a plan for the promotional items is key. These items have a tremendous power to strengthen business relationships and grow your business if used strategically. Use them effectively and your business WILL benefit!

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  • A Way to Pay It Forward

    "We make a living by what we get, but we make a life by what we give." -Winston Churchill

    Donna Presenting Jobs4U a Check from RPM Casino Night 2016 Pictured (left to Right) is Samantha Annette, VP of Jobs4U; Donna Vecchione from Perfect Imprints; and Beth Ostroff, Preside of Jobs4U. A check for $2500 is presented to Jobs4U due to participating in RPM Casino Night as suggested by Donna.

    Donna Vecchione, Sales & Marketing Consultant with Perfect Imprints, is a mentor to Jobs4U.  Jobs4U is a non-profit who provides training and job placement for disabled veterans and their spouses.

    At Perfect Imprints we strive to be involved in our community.  Donna found her way by getting more involved in the Chamber of Commerce by joining their Ambassador committee.  One of the benefits of the Ambassadors  is the mentoring they offer to new chamber members to help guide them through the Chamber so they can get the most value for their membership.  Since Donna had developed a mentoring program at her previous company she thought it would be a good fit to become a mentor with Perfect Imprints.  She was given Jobs4U to mentor. Continue reading

  • Promotional Product Review - Stone Paper Notebooks

    Promotional Stone Paper NotebooksPromotional notebooks and journals  have been around for many years. They continue to be top sellers within the promotional products industry due to their usefulness and the necessity of needing a notebook.

    But with so many of your competitors giving out these useful promos, how can you make your company giveaways stand out?

    You have to be different and that is what this stone paper notebook will help you do. This product has all of the qualities of a standard notebook along with several spectacular bonus features that make this a superior choice over standard notebooks.

    Spiral Stone Paper Notebook Review

    When I review an item, I thoroughly vet it. That means I actually use it...for a long time. I have been using these stone paper notebooks for over a year. The long time frame would suggest that I REALLY love the qualities of this notebook and that is true. These promotional notebooks have "paper" that is unlike any other writing pads I have used.

    Usefulness

    It goes without saying that writing notes is something that needs to be done on a daily basis. In order to be productive at work (and at home), I keep my to-do lists and goals for the day/week written down so I can stay focused. For the past year, I have been using this notebook (pictured) along with identical replacements once I use all of the paper. Yes, we are in a digital age, but nothing can take the place of an old fashioned list written on paper.

    Construction

    These 5" x 7" notebooks include a durable cardboard cover on the front and back with 65 pages of lined stone paper held together with a black metal spiral bounding. I often carry my notebook from home to work and back, so it tends to take a beating. Nevertheless, it stays intact with only some minor scuffs on the corners of the cover.

    The paper is made out of natural stones and NOT trees. This unique way of making paper creates extremely desirable attributes such as water resistance, anti-bacterial paper (without the drugs), tear resistance, and smudge resistance.

    Aesthetics

    Stone Paper Notebook Facts "Less waste is generated in creating this paper than regular paper. Replace 1 ton of regular paper with 1 ton of stone paper and you will save 6 million BTU of energy; 20 trees; 167 lbs of solid waste; 236 lbs of atmospheric emissions and 7480 gallons of waste water."

    I love the look of this notebook because it promotes an environmentally-friendly look with the brown cardboard cover and "paper" made out of stones. The notebooks include a front page with eco-facts about the paper, including facts about how much waste is reduced through the manufacturing of stone paper vs. paper made from trees (see picture and caption)

    Stone paper notebooks show your clientele that you not only promote being eco-friendly, but you live it!

    Pricing

    With pricing under $3 (at the time this blog was published), it is priced similar to standard paper notebooks. A useful promo item for under $3 that sticks around as long as a 65-page notebook does is a phenomenal investment!

    Branding

    The cover of these stone paper notebooks allow for a really nice imprint area to promote your logo or message. The area is 3" H x 3 1/2" W, so there's plenty of room for YOUR company branding plus additional info. Your recipients will be reminded of your business on a daily basis, giving these notebooks a very low cost per impression.

    Overall, these notebooks beat standard paper notebooks by a long shot. The increased strength of the paper is an incredible benefit. Plus, if you are around water, these are excellent since the paper is waterproof and smudge proof.

    Lined Stone Paper

    Lined Stone Paper

    Other Similar Stone Paper Notebooks To Consider

  • Would You Like A Bottle or Bucket of Beer?

    Custom Beer BucketsIf you go out with friends to a bar and the waitress or bartender asks if you want a bottle of beer or a bucket of beer, what do you choose?

    The majority of beer drinks will, of course, say, "I'll take the bucket!"

    Beer buckets filled with beer offer a great way for bars to sell more beer. With a small discount for buying multiple bottles of beer in a bucket versus buying single beers, more beer will be sold overall. Offering beer bucket specials is a smart option for bars and pubs.

    Another benefit of getting beer buckets for your establishment is reinforcement of your branding. The logo area on custom beer buckets is huge, making these very effective for branding.

    How to Offset the Cost of Custom Beer Buckets

    Beer buckets can be low cost if you opt for plastic beer buckets or higher in cost if you go with galvanized beer buckets. Either option works to promote your bar. Both options are durable and can last for many years.

    But there's a way to offset your cost or possibly get them FREE.

    Talk with your beer distributors about partnering with you to buy beer buckets. Many distributors or craft beer breweries are more than willing to be featured on the buckets in order to sell more beer. Your bar logo can be printed on one side with a specific beer brand printed on the other side. Some of your vendors will be willing to foot the entire bill, while others may be willing to split the cost. Either way, you win by saving money.

    Start with the distributors with which you have a good working relationship. The beer distributors you do a high volume with are typically much more willing to partner with you.

    Metal or Plastic?

    Do you choose metal or plastic beer buckets? Does it matter?

    You have to go with the option that fits into your budget. If your budget is tight, then plastic is the clear choice. They are much lower in cost, yet they are still extremely durable. If budget isn't an issue, galvanized metal beer buckets are a classic choice for most bars. The metal buckets are more durable overall than plastic buckets, however, they are more prone to dents.

    In the end, it doesn't matter which type of beer bucket you buy for your bar. What does matter is that you buy them and offer bucket of beer specials to your patrons.

    Increasing Your Bottom Line

    Offering beer bucket specials is a simple and very effective method of increasing beer sales. By partnering with one or more of your beer distributors, you may even be able to negotiate special pricing by offering your bucket specials with a certain beer brand. The lower beer cost combined with a higher sales volume will increase the bottom line of your bar.

    Cheers to increasing your sales in the near future!

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  • Good Better Best - Promotional Pens

    Good Better Best is an opportunity for you to quickly compare 3 great promotional products and choose the one that best suits your needs. Sometimes you need a good, low cost product for mass giveaways. Sometimes you need a promo that is a little higher quality for an event. And other times you need a top quality product for your high-spending clients!

    Good Better Best Promotional Products

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  • Truth vs. Myth - Promotional Products Aren't Worth The Investment

    Truth vs. Myth - Promotional Products Aren't Worth the Investment

    A business owner told me the other day that he didn't think promotional products were worth the investment, which led to this week's Truth vs. Myth blog.

    Truth or Myth: Promotional Products Aren't Worth the Investment

    The Short Answer:

    This can be both true and false depending on several factors, including the types of promotional products purchases and how they are used. If used correctly, this marketing medium is extremely powerful and well worth the investment.

    The Long Answer:

    Promotional items are among the most powerful advertising mediums available. These are the only advertising mediums that can reach all 5 senses: sight, touch, smell, taste, and hearing. This is important because research shows the more senses involved in an advertising campaign, the more memorable that campaign is to consumers. You don't sniff the TV screen when you see advertisements. You don't eat newspaper ads. You don't save radio advertisement clips and listen to them over and over. However, with promotional products, you have that opportunity to continually reuse them and engage multiple senses.

    The most important component of ensuring your promotional products are a good investment is to thoroughly plan your campaign. Think about creative ways to integrate the items within your total marketing plan. Rather than simply hand the promos out to random people, a strategic approach can make the difference between a good return on investment (ROI) or a bust.

    Know the demographics of the recipients so you can buy the best possible promotional items for them. Have a plan for the distribution method. Consider how the items fit into your overall goal for your marketing campaign.

    Last, but not least, make sure they are packaged in a way that fits your branding and creates excitement when the recipient receives the package.

  • PromoDoodles by Perfect Imprints - Parachuting Santa

    Christmas season has started (at least for us it has)! Businesses who thrive on sales from the Christmas season have long since planned their Christmas selling season. This includes advertising, sales & specials, Christmas-related events, and their corporate Christmas gifts.

    This PromoDoodles by Perfect Imprints features our top selling custom Santa hats for the past several years. These traditional red felt hats are great for parties and events to liven up the crowd. Though we advise you don't use Santa hats to parachute like seen in our PromoDoodle, we do recommend them to promote a jolly attitude.

    PromoDoodles - Custom Santa Hats

    When you think of Santa hats, red is likely the first color you think of, however, there are many other fun options from which to choose. Now you can get Santa hats in green, pink, blue, purple, and camouflage colors. There are also many other unique Santa hats such a spring top hat, LED Santa hats, and more if you want something a bit different!
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  • Top Corporate Christmas Holiday Ornaments

    Top Selling Custom Christmas OrnamentsIt's always a nice gesture to recognize your employees and your top clients each year with some type of corporate gift.

    These gifts don't always have to be expensive, but they should be thoughtful and memorable. Since Christmas is such a widely celebrated holiday, corporate Christmas ornaments make great giveaways to those important people that keep your company successful!

    Many companies give out ornaments every year and to keep the anticipation with the holiday ornament giveaways, they change up the type of ornaments each year. This gives the recipients a nice collection of Christmas ornaments to use to decorate their Christmas tree. It also helps keep your company at the top of the mind of your clients.

    Below you will find some of the top holiday ornaments to brand with your company or organization logo to give out to those on your Christmas list.

    Top Custom Christmas Ornaments

    Traditional Ball OrnamentsTraditional Shatterproof Ball Ornaments

    These classic Christmas ornaments may never go out of style. These ornaments are the epitome of Christmas decorations and remain a top seller each and every year. The great characteristic of these ornaments is the ability to get them in so many color options to best match your company branding. Additionally, as the name implies, they are indeed shatterproof, so you don't have to worry about carefully wrapping these in old newspaper each year. In order to really show off your company branding, you can get these ornaments with full color printing and even with a custom box design - packaging matters!

    Custom Ugly Sweater Christmas OrnamentsUgly Sweater Christmas ornaments

    These ornaments are brand new this year and already becoming a top seller! If you really want a unique ornament to give away with your company branding, these ugly sweater Christmas ornaments are the perfect holiday gift for you. While most other companies are giving away more traditional ornaments, such as the one above, you can give away ornaments that will certainly generate some lively conversation! Choose from a stock ugly sweater background or create your own completely custom sweater to be as ugly as you want!

    Custom Wood Christmas OrnamentsCustom Shape Laser Cut Wooden Ornaments

    If you want your brand to stand out, custom is almost always better. Custom shaped ornaments ensure no other company is giving out the same gift as you. You don't have to rely on cookie cutter shapes. These wood ornaments are laser cut into the shapes of your choice. The natural look of wood has a classic appeal, which will represent your company well. What shape will you have cut? Your logo? Your mascot? These wooden ornaments are made of 1/4" birch wood. If you want a lower cost option, check out these stock shape budget-friendly 1/8" thick wooden ornaments.

    Light-Up Glass Custom Christmas OrnamentsLight-Up Glass Ornaments

    Make sure your custom corporate Christmas ornaments stand out on the trees of your employees and clients with these light up glass ball ornaments. Choose from four classic holiday colors that are branded with your company logo and packaged in an impressive retail packaging. These ornaments include LED lights which shine through the ball ornaments to illuminate your logo. Three replaceable button cell batteries are included! The unique, LED functionality helps set your ornament apart from the many other ornaments on the Christmas tree.

    Engraved Crystal Christmas OrnamentsCrystal Ornaments

    Nothing says elegance like crystal. If you want to make a great impression with high-end clients, think crystal. Crystal ornaments have a very high perceived value and they look beautiful on your Christmas tree. Many other shapes are available besides the pictured oval ornament, including round, bell, tree, arch, and diamond. Shop all of the crystal ornaments to make sure you get the best shape for your clients. These are deep etched with your logo or design, so your logo will NEVER wear off the ornaments.

    Custom Snowflake OrnamentsSnowflake Ornaments

    The snowflake is another classic shape that represents the Christmas season. The hope of a white Christmas is always in the back of your mind if you live in a state that snows often. These snowflake shaped ornaments are beautiful additions to trees and great to promote your company. Your logo is printed in full color on the epoxy dome in the center of the snowflake. These low cost customized ornaments are perfect for small or large businesses.

    By establishing a new annual tradition of giving out corporate holiday ornaments, you train your clients to keep your company at the top of their minds with each Christmas season. Since fourth quarter Christmas sales are often a critical part of annual sales, this is a simple and effective marketing strategy to continue to grow your company.

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  • Foam Fingers Continue to Prove Their Effectiveness

    Original Foam Finger By Associated Press (Ottumwa High School yearbook) [Public domain], via Wikimedia Commons
    Foam fingers and foam hands have been a popular sports spirit item since they were introduced in 1971 at a high school boys state basketball final. However, the first prototype wasn't made of foam. Instead, the giant foam finger at that game was made of hardware cloth and papier-mâché. Since then, many different manufacturing companies have been producing foam fingers and foam hand gestures in bulk.

    They have become a staple item at football and basketball games.

    However, foam fingers and foam hands aren't just for sports games. They have been very effectively used in advertising, as well as for other "unsanctioned" uses.

    A Disgraceful Day For Foam Fingers

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Our Affiliations

PPAI Code of Conduct for Promotional Products Distributors   Check out the A+ Better Business Bureau rating for Perfect Imprints Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce Perfect Imprints is an active member of the PPAI (Promotional Products Association International Destin Chamber of Commerce Member - Screen Printing - Graphic Design - Promotional Items Promotional Products Association of Florida (PPAF) Perfect Imprints is member of the Advertising Specialty Institute (ASI) - 293567