Marketing and Promotional Products Ideas to Promote Your Business

  • Top 10 Reasons Why Promotional Items Are More Effective Than All Other Advertising Mediums

    The Top 10 Reasons Why Promotional Products Are More Effective Than All Other Advertising MediumsBillboards and radio spots can be very helpful to businesses, but when it comes to increasing your visibility, nothing beats promotional products. No matter what type of business you're in, handing out useful items printed with your name and logo can help you spread your message and stay at the forefront of your consumers' minds for years to come. Use this method alone, or combined with traditional advertising strategies, to improve your name recognition fast.

    1. They Affect All the Senses

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  • 12 Ways To Boost Your Social Media Campaigns Using Promotional Items

    12 Ways To Boost Your Social Media Campaigns Using Promotional ItemsYou should consider business promotional products to be essential components of your larger marketing strategy. Although promotional items are fundamental if you want to expand your reach, there is a second component needed to unlock their true potential.

    There are two parts to the concept of marketing reach: the size of the audience and the memorability of your message. It doesn't matter how many people you are able to contact if your message doesn't register with them. Similarly, promotions that are memorable wouldn't be enough to grow your customer base unless they spread to new audiences.

    That's why social media and promotional items make the ideal pair. While social media expands your audience in a widening ripple of shares, promotional items give them something tangible to remember you by.

    Try these 12 creative ideas on combining the two and reach for the stars.

    1. Hashtag It

    Brainstorm a page full of clever hashtags to create a buzz around your business. Puns and wordplay work well on social media. When you decide on one, use it consistently across social media networks like Facebook, Twitter, Instagram and Pinterest. Then you can use custom screen printing to promote the hashtag in store or at live events.

    2. Sell Yourself

    With modern printing capabilities, it's easy to make custom promotional products on short notice. Create a social media campaign promoting a flash sale on T-shirts, mugs, flash drives, etc. with your company's name. Put a 24-hour limit on the sale to increase the excitement on social media.

    3. Pick a Winner

    Have customers send in a picture with your company, or an item related to your company, to win a promotional item. For example, if your name is Sun Computer Repair, ask readers to send in a child's picture of a sun to win a branded stuffed animal.

    4. Celebrate

    Take advantage of national promotions like Fire Prevention Week or National Truck Driver Appreciation Week to run a campaign. Choose a certain percentage of people who share your post to win a promotional item like a trucker hat.

    5. Shoot a Video

    Ask readers to shoot a short 60-second or less video on common topics, such as an easy home repair, ways to save money, simple science experiments, etc. The topic of the video doesn't have to be directly tied to your company but it should echo your branding. Give people plenty of time to come up with ideas and use promotional items to remind them of the concept.

    6. No. 1 Fan

    Sports posts tend to be highly motivational and bring back strong engagement. Run a contest to see who has a more active fan base. Ask readers to post pictures of themselves at games. Everyone who supported the team with the most pictures gets a promotional mini football or a megaphone.

    7. Happy Anniversary

    Any anniversary is the right time for chocolate. In celebration of your company's anniversary, ask people to send in pictures from when they first met or their wedding day. Send out chocolate champagne bottles to a randomly chosen winner.

    8. Save a Bag

    People want to save money but they also want to save the environment. Run a campaign asking people to use less bags at the grocery store. Ask them to send in pictures of nature so they know what they are really saving. Readers can vote on the best image and the winners receive heavy-duty reusable grocery bags with your promotional message.

    9. Scavenger Hunt

    This has been a great success at conventions. Announce on social media that readers can pick up a promotional item as a prize at your convention booth when they say a certain phrase you have posted on your Facebook or Twitter profile page.

    10. Swag Bags

    A webinar followed by a Q&A session on social media is one of the best ways to generate solid leads and discover customer pain points. Sweeten the deal by offering to send a swag bag of promotional items to the office of a company that signs up five or more employees.

    11. Personal Brands

    Social selling has revolutionized the way salespeople interact with prospects. One of the central concepts is personal branding, where potential customers seek out advice from industry experts instead of just calling sales for product information. Successful salespeople can earn customized promotional items with a link to their own LinkedIn profiles.

    12. Offline Productivity

    Digital overload is serious business. Companies are paying for phone-/email-free retreats to regain balance and boost productivity. Start a social media contest where readers send in pictures of the best non-digital productivity device. The winners receive branded pens, planners and journals.

    Combining the Strengths of Both

    Think of social media as your stage and promotional items as the speaker system. You need both to connect with the widest audience and make sure your message gets through. Amplification of your message from sharing across networks delivers the greatest ROI because the cost is so low. Promotional items, however, come with a built-in tangibility and emotional engagement that social media just can't touch. Learn the strengths of both, and combine them in innovative ways to see your customer base steadily expand.

  • Buying Guide for Resistance Exercise Bands

    Custom Printed Resistance Exercise Bands Custom Printed Resistance Exercise Bands

    Resistance exercise bands are a great piece of workout equipment that can be easily incorporated into your existing fitness routine. Using resistance bands can increase flexibility and core strength no matter the fitness level you are at. These versatile pieces are small, portable and cost effective. With a variety of colors and resistance levels to choose from the options can be overwhelming so we have put together a buying guide to help make choosing the right resistance band for your needs fast and easy. You can see all of our resistance bands by clicking here.   Continue reading

  • Trade Show Survival Guide

    Trade shows can be a chaotic whirlwind for any business if you are not prepared. The shear amount of time and detail that is required before, during and even after the trade show will have a significant impact on how much your business will potentially gain or lose as a result. Everything from the table cloth you use to the signs you display and even the items you give away, should be chosen with purpose and planned efficiently. The results of your planning can put your business on a level you may have not even thought possible; You could land the biggest client your business has ever had! On the other hand, a lack of planning can result in a tarnished reputation, bad reviews and loss of future clients. Continue reading

  • PromoDoodles by Perfect Imprints - Flip Flop Bee

    On the first Friday of every month, we release a new PromoDoodles by Perfect Imprints featuring our favorite seasonal promotional products. These doodles are drawn by hand by our graphic designers and they include an actual promotional item being used in a creative and non-traditional way. This PromoDoodle features a Flip Flop Bee to celebrate the Spring Season and warm weather!

    The wings in this drawing are the Capistrano Zori Flip Flops with upgraded fabric straps. While the standard option comes with vinyl straps, we prefer the fabric straps for maximum comfort. Additionally, we always love to promote a MADE IN THE USA product!

    Flip Flop Bee - PromoDoodles by Perfect Imprints

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  • Top 25 Selling Custom Beach Balls

    Top 25 Selling Custom Beach BallsBeach balls are one of the most iconic toys for the beach. There are also so many ways to use them when marketing your business or event. That's why they are a top selling promotional item during the Spring and Summer seasons.

    So which beach ball is right for you? What colors are available? What are sizes? How are the sizes measured? These are all common questions. We suggest you check out our Beach Ball Buying Guide for those answers.

    We have combined data with our beach ball manufacturers as well as our own internal data to create a list of the Best-Selling Custom Beach Balls. This list will allow you to quickly see the top selling colors and sizes.

    The Top 25 Custom Beach Balls

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  • 5 Great Gifts For EMS Week

    5 Great Gifts for EMS Week - Gifts for Paramedics and EMTsEMTs and paramedics sacrifice a lot for the sake of their jobs. But's it's not just a job to them. It is a chosen lifestyle. The EMS way of life is in their blood, and for most, it's there for the duration. Continue reading

  • Buying Guide for Custom Flip Flops

    Custom flip flops are perfect promotional items for the summertime. No matter if you are from a beach town or the mid-west, when the heat rises, the flip flops come out! When it comes to choosing the best pair of promotional flip flops to buy, the options can be overwhelming. We have scaled the customizable flip flops down giving you enough to choose from in respect to price and style without overwhelming you with endless pages of the same product.

    This buying guide will help to better explain a few of the custom options offered on our flip flops and help you get the best product for your budget. Let’s get started! Continue reading

  • Surviving the Office Personalities (Using Promotional Items)

    Surviving The Office Personalities (And How To Deal With Them)

    “There is one in every office!” Continue reading

  • 20 Ways To Use Custom Beach Balls To Promote Your Event

    Beach balls are bright, fun and impossible to ignore, making them the perfect tool for promoting an event. Customize them with your logo or information about your event; then, start spreading the word -- and balls.

    Below you will find 20 creative (and different) ways to use customized beach balls to promote your business or your next event.

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Our Affiliations

PPAI Code of Conduct for Promotional Products Distributors   Check out the A+ Better Business Bureau rating for Perfect Imprints Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce Perfect Imprints is an active member of the PPAI (Promotional Products Association International Destin Chamber of Commerce Member - Screen Printing - Graphic Design - Promotional Items Promotional Products Association of Florida (PPAF) Perfect Imprints is member of the Advertising Specialty Institute (ASI) - 293567