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Marketing and Promotional Products Ideas to Promote Your Business

  • There's no such thing as Children's Food

    No such thing as Food for ChildrenWhen you think of food for children, what foods come to mind? Aside from foods specifically for infants, here are just a few of the top foods that come to mind for me.

    • Pop-Tarts
    • Popsicles
    • Fruit Chew Snacks
    • Sugary Cereals such as Frosted Flakes or Fruit Loops.
    • Moon Pies

    Personally, I don't refer to these as foods; I refer to them as JUNK.

    Sure, some adults do eat these snacks (junk food); however, these are mostly targeted for kids. There's nothing about these foods that make them "kids" food. Kids aren't some type of subspecies that require food that is different than adults.

    So why do we automatically think foods such as these are for children?

    It's called marketing.

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  • Trendy Tuesday - Promotional Earbuds

    Trendy Tuesday - Promotional Earbuds

    Trendy Tuesday is all about hot and trending promotional products. These promotional earbuds are certainly a hot item and they make great giveaways for your music loving clients. They are priced low enough to give out in mass. We really love these earbuds because your logo is printed on the actual product and not on the case, so your logo will be seen by more people. With the 2 different popular color accents, these will be a big hit!

    Promotional Earbuds for Trendy Tuesday

    Retractable Earbud Features

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  • New Year for a New Website

    Frequent Website UpdatesWith the stellar growth of online sales and research, a modern website that is frequently updated is vital to stay competitive. Even if your company isn't in the ecommerce realm, a great website is a must.

    Visitors to your site will assume the worthiness of your company vs. other similar companies by the look of your website.

    Maybe your site just needs some freshening up or maybe it needs to be completely redesigned to fit your current company goals.

    Here are a few vital areas to look at with your website:

    • Is your contact info correct? Email address, phone number, address?
    • Do you have a contact form that is easy for your visitors to find and use?
    • Are all of your services and product lines listed on your site?
    • Do you have concise descriptions of your products and services?
    • Do you have an FAQ page to help visitors answer those common questions?
    • Is your color scheme still accurate for your current branding?
    • If you have pricing listed online, is it accurate?
    • Are your staff listings and photos up to date?
    • Is your logo consistent with all of your other marketing products?
    • Are you maintaining a blog? Regular blog postings are vital for online success, plus they are great to keep your customers informed.
    • Are you tooting  your own horn? Has your company won awards? Are you a member of professional organizations? Do you have employees that need to be recognized for achievements? If so, let your visitors know!
    • Are you leading visitors to your social media sites, such as Facebook, Twitter, Instagram, Linkedin, Pinterest, and Google+?
    • Have you posted your company polices for potential customers to read?
    • Does your website have 404 errors (bad links)?

    All of these areas should be updated as often as necessary, However, if you are like most small business owners, your website rarely gets updated. As we start the beginning of this year, take the time to make those updates and give your customers a better online experience. If you want to scratch your current website and start over, Perfect Imprints can create an amazing web design for your business or organization.

  • 10 Great Promos for March Madness

    Certainly the most exciting time of college basketball is March Madness. Sure, there are many exciting league games against rivals and high ranking teams, but all this excitement festers and builds up to even more excitement when its time for the NCAA selection for the tournament.

    68 teams will make the initial cut to determine the NCAA National Champion.

    Surrounding all of this excitement are many opportunities for businesses to piggyback on this excitement with events, contests, promotions, and sales. Sports bars can use the big games to draw in crowds. Below we have listed the top 10 giveaways for March Madness for schools and many of them are great for businesses to use to promote their events.

    Top 10 March Madness Giveaways

    Mini Basketballs

    Mini Basketballs

    These are certainly the top giveaway at basketball games and events. Mini basketballs are fun to throw around with friends or to throw at friends. Add a mini hoop and you have hours of entertainment. You can choose from the soft, vinyl balls, foam balls, or even plastic basketballs that can be printed with your team mascot or your company logo.

    Foam Fingers for March MadnessFoam Fingers

    Foam fingers have certainly become popular over the past few years. You can get so many shapes of foam hands other than just the #1 finger now. Other popular hand gestures such as 3-finger, victory, thumbs up, okay hand, and many more are available. Also, you can get shapes such as paws, claws, mascots, sports balls, and many more! These are great to keep the fans cheering.

    Thundersticks for March MadnessThundersticks

    If you want the most popular noisemakers for sports games, then thundersticks are your best choice. These inflatable cheering sticks are banged together to make a booming loud noise. Fans love to make noise and that's why these are the #1 fan favorites. Choose from several options such as the traditional sticks or go more elaborate with metallic, LED, mini, or ones with poms on the end.

    Basketball Stress Ball Key ChainsBasketball Key Chains

    These key chains are popular giveaways for basketball teams and events because they combine both a mini sized basketball stress ball and a split ring key chain. Also, their low cost makes this favorable for large scale giveaways. With your team mascot printed on the basketballs, everyone will know what team you support.

    basketball-stress-balls-march-madnessBasketball Stress Balls

    If you don't want the key chain part and want a larger basketball, these stress balls are always popular. They are great to keep around the office to squeeze on those stressful days. It's amazing how much stress you can relieve just by squeezing these for a few minutes. Their low price points make these great for any team or business. These are great for kids and adults.

    Full Size Custom BasketballsFull Size Basketballs

    If you are selling team merchandise, then full size basketballs are a must in your inventory of basketball spirit items. You can choose from either the autograph panel style balls for display or basketballs that your fans can actually use to play a game of BBall. You can also choose a brand name such as Wilson or go with a lower priced, off-brand option.

    Basketball Player Bobble Heads with Photo InsertBobble Heads

    These fun giveaways feature a basketball player with a photo insert for the face. You can choose from either a male or female player and a dark or light skinned player. These are a fun way to promote your team and allow your fans to be "honorary team players by personalizing these bobble heads with their own face."

    Custom Pom Poms for March MadnessPom Poms

    If you really want to get the fans cheering, pom poms are one of the traditional cheering items for sports games. These are low priced and you can get practically any team color with the many choices of streamer colors. Choose from the traditional rooter poms or go with other options such as handles shaped like your mascot, split ring handles, coupon handles, and more!

    Basketball Shaped Drawstring BagsBasketball Drawstring Bags

    These are great novelty bags that are shaped like a basketball with the benefit of a drawstring to keep your contents in the bag. The nylon material makes these durable for carrying team souvenirs from the game. These are great handouts to fans and can be stuffed with team info and literature form your business sponsors.

    basketball-koozie-drink-insulatorBasketball Drink Holders

    These novelty koozies are textured just like a basketball all the way down to the pebbled texture. There is a smooth area on the side for your logo or imprint. These are fun giveaways to sell at games or basketball events. These also great items to sell at your concession stands to keep canned drinks cold and allow for your fans to bring home a useful souvenir.

    The products above represent only 10 of the top of March Madness giveaways. There are many more available if these aren't quite what you want. Because March Madness brings such excitement with fans, it's important to capitalize on that excitement with the right spirit items to give away to your fans and customers.

    Related Articles
    March Madness Ideas
    15 Ways to Use Mini Basketballs

  • Thrifty Thursday - St. Patrick's Day Giveaways

    Thrifty Thursday - Giveaways for St. Patrick's Day

    With St. Patrick's Day just a few months away, it's time to start thinking about how you can use this fun and popular holiday to promote your business. These shamrock shaped flashing strobe lights are our featured Thrifty Thursday product. Any business can celebrate the fun nature of St. Patrick's Day and host sales and events to increase sales. These LED strobes have a clip on the back that makes them great for those walking or running at night. They are also great to give out to your patrons at an Irish pub.

    Shamrock Shaped LED Strobe Lights - Thrifty Thursday

    Shamrock Strobe Features

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  • Trendy Tuesday - Old Fashioned Soda Bottles

    Trendy Tuesday - Old Fashioned Soda Bottles

    Today's Trendy Tuesday featured product is a blast from the past. Remember drinking those ice cold Coca-Colas out of a bottle? Well, these Tritan plastic bottles are replicas of the old fashioned soda bottles. Retro is in and that's why these promotional soda bottles are one of the hottest new promotional products. Choose from many different bottle colors that are printed with your logo. The Tritan material is free of BPA and resists freezing and boiling temperatures.

    Tritan Soda Bottles with Logo

     

    Tritan Soda Bottle Features

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  • Measuring Promotional Beach Balls

    Wrong way to measure beach ballsPromotional beach balls are an extremely popular giveaway during Spring Break and the Summer season.

    However, the sizing can be a bit confusing for the novice beach ball buyer. A common misconception is that beach balls are measured straight across while inflated (diameter), but that is not the industry standard.

    Below you will find an easy explanation of how beach balls are measured in the promotional products industry so you don't receive your beach balls and find they are much smaller than expected. Two different ways are explained, which will both produce very similar measurements.

    Two Ways Beach Balls Are Measured

    Fully Inflated - While fully inflated, measure around the arc of the beach ball from one pole around to the opposite pole. It works best with a soft measuring tape; however, you can use a ruler or yard stick and roll it around the ball. With this method, you are measuring 1/2 of the circumference, which will be a larger measurement than measuring the diameter (straight across).

    Measuring Promotional Beach Balls While Inflated

    Deflated - Essentially, the same measurement obtained above while fully inflated can be obtained while deflated. To measure beach balls while deflated, simply measure from tip to tip like in the picture below.

    Beach Ball Measurement While Deflated

    Points to Remember When Ordering Promotional Beach Balls

    • The sizes will vary slightly from beach ball to beach ball. In fact, sizes typically vary from 1/2 to 1 inch in circumference. Some of the factors include the manufacturing process or the amount of air used to inflated the beach balls. Just because you ordered a 16" beach ball from a source in the past, that doesn't mean that a new source will provide the exact same size for a 16" beach ball.
    • The panel colors can vary slightly in a batch of beach balls.
    • Often, beach ball manufacturers will "round up" with their measurements, so a 12" beach ball might actually be 11 1/4". If you need an exact size, you should order a sample prior to production of a large batch.

    Related Article
    Buying Guide for Custom Beach Balls

  • New Promotional Products From the PPAI Expo 2015

    On this first day of the PPAI Expo 2015, we have gotten a sneak peak at some of the newest promotional items in the New Product Pavillion.

    On Tuesday, the New Product Pavillion will open displaying the newest and hottest promotional products for 2015, as well as some of the trending products from 2014. At that time, we will get a closer look at each of these items.

    We will share more details of those closer looks after visiting; however, in the meantime, here are are 48 of the most interesting and unique new products that will be showcased on Tuesday.

    If you see any that are of interest to you, please feel free to give us a call for more info.

    48 of Coolest New Promotional Products for 2015

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  • PPAI Expo 2015 Las Vegas

    PPAI Expo 2015 - Las Vegas Shot of the Mandalay Bay, where the PPAI Expo will be held from January 11-16.

    PPAI Expo...Here We Come.

    Some of the team members from Perfect Imprints have arrived in Las Vegas at the Mandalay Bay for the PPAI Expo 2015. While the trip from Fort Walton Beach, FL to Las Vegas, NV was long, we know from past experiences, the PPAI Expo is well worth the monetary and time investment.

    As we eagerly await the educational classes that begin tomorrow, we are systematically organizing our notes so we can get the most education sessions in about current marketing trends within the promotional products industry. We are also strategizing for the tradeshow in which thousands of our suppliers will be present showcasing the newest and trending promotional items.

    Now is a great time for YOU to let us know if you are looking for unique and new marketing items to brand and give out to your clients.

    Please feel free to post any requests on our Facebook, Twitter, Google+, or Instagram pages with the hashtags #findmypromos and we will thoroughly search the trade show floor for suggestions and reply to your requests with pictures of new and exciting products that match your requests.

    As always, we look to help you grow your business in 2015 through the innovative and creative use of promotional products! Viva Las Vegas!

    Related Articles
    Reasons We Attend the PPAI Expo
    Trending Promotional Items

  • Perfect Imprints Attending the PPAI Expo 2015

    PPAI Expo 2015 - Las VegasOnce again, some of the staff from Perfect Imprints will be attending the Promotional Products Association International (PPAI) Expo in Las Vegas. This is the largest and best show in the promotional products industry. From January 11-15, we will be providing live updates through our social media channels, so be sure you don't miss out. Follow, Add, and Like us below:

    facebook-perfect-imprints    google+-perfect-imprints    linkedin-perfect-imprints    twitter-perfect-imprints

    Reasons We Attend

    • New & Trending Promotional Items - Most of the major promotional product factories attend this show and introduce their new and hottest products.
    • New Apparel - Custom apparel is a large part of our industry and each year thousands of new styles are introduced. We like to see these styles first hand so we can help our clients stay hip with the latest fashions.
    • Continuing Education - We are serious about educating ourselves to better service our clients. Marketing is an ever-changing industry, so we like to stay current to help make our clients' campaigns even more successful.
    • New Factories - At this show, we often learn of new factories to add to our arsenal of over 4,000 existing factories. By knowing all the options, we can save our clients a lot of time searching for that perfect product.
    • Industry Networking - We are constantly making new partnerships, learning from others in the business, and watching our competitors to make sure our service tops all others.
    • Source Specific Products for Clients - Each year we have a list of odd and unique product requests that our clients are looking for and we can source those items. If you are in need of a specific product that is not an easy find, let us know and we will find it for you.
    • Build Relationships with Suppliers - You want a promotional products distributor that knows its suppliers well. This helps ensure a better experience all the way around, from production time to product quality.

    By attending the PPAI Expo and other shows, you can be certain that Perfect Imprints is equipped to properly serve its clients. This is just another one of the many commitments that we maintain to ensure the best possible customer experience. Be sure to follow our social media pages above for live updates during the shows, including sneak peaks at some of the hottest new promotional items!

    New Products Showcase

    Related Articles:
    New and Trending Promotional Items
    PPAI Expo 2015 Las Vegas

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More About Perfect Imprints

PPAI Code of Conduct for Promotional Products Distributors
 
Check out the A+ Better Business Bureau rating for Perfect Imprints
Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce
Perfect Imprints is an active member of the PPAI (Promotional Products Association International
Promotional Products Association of Florida (PPAF)
Perfect Imprints, LLC is an Upfront Merchant on TheFind. Click for info.