Marketing and Promotional Products Ideas to Promote Your Business

  • Supplier Relationships Help Make You #1

    Supplier Relationships Make You Number One

    As a business owner, a common goal is to be #1 in your market.

    Your market might be only your local town, your region, or nationwide. For some companies, it could even be international. Either way, your company must have excellent relationships with your suppliers to reach that goal.

    You can't dominate your market if you have unreliable suppliers. Your suppliers must be trustworthy, fairly priced, and reliable. They must be willing to work with your company to overcome challenges if they arise, which any business owner knows far too well these "challenges" can show their face at the most inopportune times.

    On the flip side, you must be willing to reciprocate the business relationship with your suppliers. That means not beating them up on pricing. It means being loyal. It requires good communication.

    Our #1 Foam Fingers Supplier

    Recently, I had the opportunity to visit our favorite factory where our custom foam fingers are made. This experience was not only educational to learn the 7 steps to manufacturing bulk foam fingers but also critical in advancing our professional relationship with this key supplier.

    I was able to see, firsthand, the process of making foam fingers, which has been one of our top-selling school spirit items for many years. Check out the video below from my factory visit to see the 7 Steps to Making Foam Fingers.

    More important than learning the manufacturing process, I was able to meet all of the people behind the scenes. I value this part of the experience the most. Meeting these hard-working Americans who show up day after day to fulfill my orders was an awesome experience. It personalizes the relationship. This helped me see that I'm not doing business with a corporation, but with people. It humanized the relationship, which is so important to take our professional relationship with this supplier to the next level.

    From the moment I arrived for my factory visit, I could tell my supplier was all-in and vested in advancing our professional relationship. They went above and beyond the norm to make me feel welcome.

    During my 2-day stay, I was able to learn the process of making foam fingers, as well as other foam products such as promotional sponges. I was able to meet with the owner and the sales manager of the company. We all had dinner together, which was a great opportunity to get to know each other. I was able to meet the art director, whom we frequently communicate with by email. I was also able to meet our customer service rep, which before I had only known by speaking to her by phone. The professional relationships with these people I communicate with often about orders for foam hands for my clients were elevated by meeting them face-to-face.

    It's true I get to meet many of the voices on the other end of the phone when I go to industry trade shows, such as PPAI Expo in Las Vegas, but this dedicated factory visit was on a different level. The time at trade shows for suppliers spending time with distributors is split between 20,000 people, so extended conversations are often not possible. For those more in-depth conversations over dinner or drinks, suppliers have to choose only a handful of distributors over the course of the week. However, my visit to the factory was 100% focused on improving the distributor-supplier relationship with a bonus of learning what goes on behind the scenes in the manufacturing of foam fingers.

    Positive Supplier Relationships Benefit Our Customers

    A company can only be successful if it has great suppliers. A weak supplier will cause problems for the employees of a company who have to deal with that supplier, and those problems will make their way all the way to the customers of a business.

    However, a great supplier will make your company look like a hero. Forging healthier relationships with suppliers benefit our customers by ensuring fair pricing, speedier service, better quality craftsmanship, and unrivaled customer service. When problems do arise, they are dealt with more efficiently and solutions are offered. Dependability is established. Loyalty is earned. A stronger relationship is formed with our customers.

    This creates a win-win-win relationship, which is a win for the supplier, distributor, and our customers.

    Rinse and Repeat

    All of these benefits came from a simple 2-day visit to one of our factories. Now to replicate this experience with our other factories and we'll be well on our way to not only being the preferred distributor of foam fingers, but also the preferred distributor for many other types of promotional products.

    Knowing your suppliers is important. By this, I mean knowing the people in that supplier chain. The fate of your business doesn't rest on the cheapest price you can get for your products, but whether or not you have a professional relationship built on trust and loyalty.

    Get to know your suppliers, and you'll find your business soaring at an all-time high. Only then will you see what being #1 is really all about.

  • The Incredible Staying Power of Promotional Products (With Real-Life Examples)

    Promotional Products Longevity

    According to a recent study by the Promotional Products Association International, 81% of people keep promotional products for more than a year. Odds are the 19% that chose not to keep their items for more than a year were given either a disposable product, consumable item, or a low-quality promotional product. For this particle article, I'll be focusing on higher quality items, which have the incredible ability to stick around for many years to continue to advertise for your company.

    The Need For Education

    Sometimes I have comical discussions with prospects who don't yet understand the power of promotional products. That means they need more education about this incredibly effective advertising medium. Continue reading

  • 2018 Reading List - Books to Improve My Personal and Professional Life

    Albert Einstein said, “Once you stop learning you start dying.”

    Perhaps there's never been a statement more true than this one. Learning is a critical component to becoming a better person, both personally and professionally. But we don't have to go about it alone. We can learn from others all over the world who have already learned many valuable life lessons.

    Through books, we learn about mistakes others have made in their life allowing us to learn their lessons and pick up where they left off. Why make the same mistakes others have made?

    With a new year upon us, it's a great time to look at your goals for the upcoming year.

    A few years ago, I set a goal to read 24 non-fiction, self-improvement books, and at the end of that year, I felt like I had learned and grown a lot. I put a lot of my new knowledge into action for my promotional products distributorship and had a very successful year. During a typical year, I do usually read at least a few books per month, which includes both non-fiction and fiction books.

    For 2018, I'm again committing to reading 24 non-fiction books for self-improvement. My hope is it will help me to continue to grow into a better husband, father, friend, and leader. I will, of course, also be reading quite a few fiction books along the way.

    Announcing this firm commitment is my way of keeping me motivated and on track.

    My 2018 Reading List

    So far, these are the non-fiction books on my list to read in 2018. Of course, more books will be added to this list throughout the year. I may decide to nix a title or two on the list in lieu of new discoveries, but below you will find my starting list from which to choose for 2018. Most of these books have been published within the past year, but there are a few older titles I haven't read yet. I am open to suggestions, so please feel free to offer your suggestions for books that aren't on this list. Continue reading

  • Is Your Company Spending Christmas With Your Clients?

    Spend Christmas with your Clients My favorite t-shirt, which I received at skucon 2017. Thanks, commonsku!

    After a relatively HOT week in Northwest Florida leading up to Christmas, we woke up to much colder temperatures on Christmas morning. While weather really has nothing to do with Christmas, cooler weather does help set the stage for one of the "expectations" of Christmas.

    As I peel myself out of bed, I put on my favorite t-shirt, which I received at skucon 2017. This annual conference in Las Vegas features an impressive lineup of industry speakers and a bag full of awesome swag from several great promotional products suppliers! The shirts given out for skucon 2017 were a District brand ring spun t-shirt from SanMar to which a custom printed pocket was added by T-Shirt Tycoon. The shirt is ridiculously soft, which is why the one I received has become my Number One shirt when lounging around the house. I can't wait to see what skucon 2018 has to offer!

    Once out of bed, I stumble into the kitchen and pour coffee into my favorite stainless steel promotional tumbler, which happens to have my company logo on it. For many other households, the go-to coffee mugs are decorated with some other company logo.

    So I've only been awake for 5 minutes and I've already been exposed to two different promotional products. Granted one of them is boasting my own company, that's not the typical scenario for most. It's Christmas morning, and this is the third day in a row which I have been "off" from work, yet I've had a gentle and welcomed reminder of these companies with which I do a lot of business.

    This continual positive brand exposure helps strengthen the business relationship by consistently improving my outlook toward these companies.

    Is your company spending Christmas with its clients? Does your company continue to stay top of mind, even when your clients are not in "business mode?"

    If you are, is it a welcomed visit? TV and radio ads are disruptive (in a bad way) and unwelcomed ways to enter homes, however, promotional products are always welcomed when they are useful.

    Take the time to think of your client demographics in order to determine the best options for your giveaways. Think about what products they likely use on a daily basis. Don't skimp on quality, because cheap, low-quality items don't tend to stick around very long. However, functional, high-quality items will be used frequently, and help strengthen their loyalty to your company.

    With proper planning and a little forethought, you'll soon be reaching your clients on not only Christmas but also every other day of the year.

  • See How Custom Foam Fingers are Made

    You can't go to a big game without seeing foam fingers being waived by passionate fans cheering on their favorite team. These beloved oversized #1 foam fingers help promote more cheering and screaming by fans. But you're not limited to just the #1 foam finger; there are many more hand shapes from which to choose. You can see them all here.

    You see foam fingers everywhere. They are so iconic now, foam fingers are used in advertisements because they are so effective.

    But, have you ever stopped and wondered how foam fingers are made?

    While the process may seem simple, there's really a lot more to it than you might think. Multiple machines are needed to produce these popular #1 foam fingers and other popular foam hand shapes.

    Recently, our CEO, Patrick Black, had the opportunity to visit the factory of our preferred manufacturer of foam fingers. While there, he was able to see the process first hand and even get a few video clips of the process.

    Here's the short video showing the 7 Steps to Making Foam Fingers

  • Think Bigger With Your Promotional Items

    Think Bigger With Your Promotional Items

    Promotional products can be an incredibly powerful advertising medium. They can also be highly ineffective if used haphazardly.

    If you had your choice, would you rather your promos be powerful or impotent?

    Of course, that's a rhetorical question, so there's no need to justify it with the obvious answer. Continue reading

  • PromoDoodles by Perfect Imprints - Skiing With Thundersticks

    On the first and third Friday of every month, we release a new PromoDoodles by Perfect Imprints featuring our favorite seasonal promotional products. These doodles are hand-drawn by our talented graphic designers, and they include an actual promotional item being used in a creative and often, non-traditional way. This PromoDoodle features the best-selling sports noisemakers of all-time: thundersticks.

    PromoDoodles by Perfect Imprints - Skiing with Thundersticks

    Continue reading

  • Here's How Having a Trusted Promotional Products Firm Saves You Time (and Money)

    Trusted Promotional Products Firm Saves You Time and Money

    When buying promotional products, there are approximately 25,000 distributors in the United States. That means you have virtually an unlimited number of choices.

    However, not all distributors are the best choice. You have to choose the right promotional products firm for your company.

    When it comes to getting the job done right and getting the most out of your investments, an experienced promotional products firm is key. Additionally, you want a firm that is committed to providing the best options to meet your goals. It can't be about meeting the firm's sales goals, but it MUST be all about meeting your needs (as the client). Continue reading

  • Submit a Photo of the Promotional Product You've Had the Longest

    We need your help! We want to share one of the big reasons why promotional products are so incredibly effective by showing real-life examples from people who have kept and used a certain promotional item for a long time!
    We ask that you fill out the form and upload a picture of the promotional item you've had the longest (and continue to use). In return, we'll include your photo in our upcoming blog (referencing your name and company). We'll also be sending shoutouts to you on our social media accounts if you include your account usernames. We look forward to seeing your submission!

  • Last Minute 24 Hour Rush Custom Christmas Ornaments

    Do you need custom Christmas ornaments in a rush? Maybe you dropped the ball and just forgot to order earlier? Maybe your boss dropped the task into your lap this morning? Maybe you just decided last minute that you want personalized ornaments for your company this Christmas! Whatever the reason, we can still help you! For a VERY limited time, we can still get ornaments for you before Christmas. The 6 popular ornaments below are eligible for 24 HOUR RUSH SERVICE!

    Shatterproof Christmas Ornament Ball Flat (Ellipsoid) Shatterproof Christmas Ornament Heart Shaped Shatterproof Christmas Ornament
    Custom Christmas Ornament Ball with Rush Service Flat Shatterproof Christmas Ornament Heart Shaped Shatterproof Christmas Ornament with Rush Production
    These round shatterproof Christmas ornament balls are traditional ornaments that are always a great choice for Christmas giveaways for your company! This is a variation of the round shatterproof Christmas ball ornament, except that they are flat. This takes a great traditional ornament with a little change to make a great new ornament option to give away! Our shatterproof heart-shaped ornaments are popular giveaways for church groups and charity organizations. Show your members and patrons some love with this red heart ornament!


    Shatterproof Snowflake Christmas Ornaments Gingerbread Man Ornaments Shatterproof Dove Shaped Christmas Ornaments
    Shatterproof Snowflake Custom Christmas Ornaments Custom Printed Gingerbread Man Christmas Ornaments Shatterproof Dove Shaped Christmas Ornaments
    The shatterproof snowflake ornaments are a great way to bring a white Christmas to your clients. Because they are shatterproof, they will last year after year to continue to remind your clients of your company. These gingerbread man Christmas Ornaments are printed on the back with your logo and make festive end-of-year gifts and holiday party giveaways. It's hard to resist putting this cute little guy on the Christmas tree each year! Dove-shaped Christmas ornaments help remind everybody to be a little more peaceful and enjoy the Christmas holidays. These ornaments are shatterproof, so they will last for many years.

    Order Deadline Time 

    • For 24 Hour Rush: Order by 11:00 am CST and your ornaments ship the next business day.
    • For 2 Day Rush: Order by 11:00 am CST and your ornaments ship 2 business days later.

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Our Affiliations

PPAI Code of Conduct for Promotional Products Distributors   Check out the A+ Better Business Bureau rating for Perfect Imprints Perfect Imprints is a proud member of the Greater Fort Walton Beach Chamber of Commerce Perfect Imprints is an active member of the PPAI (Promotional Products Association International Destin Chamber of Commerce Member - Screen Printing - Graphic Design - Promotional Items Promotional Products Association of Florida (PPAF) Perfect Imprints is member of the Advertising Specialty Institute (ASI) - 293567