Promotional products are an extremely important aspect of most successful marketing campaigns. These useful and powerful marketing items help to reinforce your message in a tangible way that connects your business with people. These powerful promos can bring the main point of your marketing message to life and continue to do so for much longer than a billboard, radio ad, television commercial, or newspaper ad.
While all mediums of advertising and marketing can be important parts of the puzzle for a successful campaign, this article will address how to best determine your budget, specifically, for promotional products.
Often, budgets are created with an arbitrary number chosen by a higher executive who has no working knowledge of the event or campaign. However, to arrive at a realistic budget that will actually accomplish your goal, you must put in a little research and planning time.