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Promotional Products Marketing Blog | Promotional Products Ideas to Promote Your Business

  • Trick or Treating Safety Tips and Statistics

    Halloween Safety Tips and StatisticsHalloween is a fun celebration that is observed by millions of American children (and adults) each year. In fact, according to Forbes, Halloween has become so popular that over $6.9 billion will be spent on Halloween costumes, candy, greeting cards, Halloween promotional items, decorations, trick or treat bags, and other Halloween related products. Because of the popularity of this holiday, it is one that you can't afford for your business to NOT be involved. So why not promote BOTH your company and Halloween trick or treating safety at the same time? Below you will find some general trick or treating safety tips and statistics that you can use for your Halloween marketing and promotions. Additionally, below you will find some Halloween-related promotional items that are great for your Halloween promotions.

    Trick or Treating Safety Tips

    • Wear some kind of reflective clothing or use reflective safety strips to increase your visibility.
    • Carry a flashlight and USE IT!
    • Avoid wearing Halloween masks while trick or treating that impede vision.
    • Make sure that your costumes are flame-retardant or flame-resistant.
    • Avoid trick or treating in dark areas and areas with heavy motor vehicle traffic.
    • Ensure that your children are accompanied by a responsible and trustworthy adult while trick or treating.
    • Inspect all Halloween candy that your children receive before allowing them to eat it.
    • Watch out from small, hard candy that can be a choking hazard for small children.
    • Trick or treat in larger groups to increase your visibility at night.

    Halloween Statistics

    • Consumers in the U.S. spent over $6.9 billion on Halloween last year.
    • Last year, more money was spent on Adult Halloween costumes than on costumes for children: $1.22 billion vs. $1.04 billion.
    • 49% of marketers launch campaigns specifically for Halloween. Don't foolishly be in the 51% who did nothing.
    • 158 million participate in observing and celebrating Halloween.
    • The average consumer celebrating Halloween spends about $75 on costumers, candy, and decorations.
    • $360 million will be spent on Halloween greeting cards.

    Suggested Halloween Promotional Items to Promote Trick or Treating Safety

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    *Statistics from

  • Thrifty Thursday - Promotional Pens

    Thrifty Thursday - Promotional Pens

    Everybody needs a pen and not just one pen, but multiple pens. You need a pen at your desk, a pen in your kitchen, a pen in your bedroom, and even a pen in your bathroom...well, maybe not in your bathroom. The Thrifty Thursday the featured product is the Trident Super Glide Pen. This pen not only is low-priced, but it writes smoothly. These are priced cheap enough to giveaway to everyone you see to promote your business.

    Promotional Pens - Cheap Pens with Logo Trident Super Glide Promotional Pens

    Trident Super Glide Pen Features

    • 1 week normal turnaround.
    • Rush production available as quickly as 24 hours!
    • Choose from 5 popular colors.
    • Grip color matches the trim color.
    • Sleek, matte, metal-tone colored barrel.
    • Priced on at $0.67 and under
    • Only 500 piece minimum.

    Suggested Thrifty Thursday Matchbook Options

  • Giveaway Ideas for Real Estate Agents

    Custom Etched Crystal Vases - Realtor Closing GiftsWith the end of year and the Christmas season right around the corner, it's time for Realtors to think about giveaways for the holidays. However, real estate agents shouldn't just give away gifts to clients at the end of the year, but with each transaction as a thank you gift. Closing gifts are a great way for Realtors to strengthen their bonds with their clients and increase their chances of getting referrals from those happy clients. Rather than giving random gifts such as gift cards, bottles of wine, or other non-personalized gifts, we recommend that you give branded gifts that are useful and appreciated by your clients. Your branded gifts will continue to market for you while gift cards and other types of non-branded gifts will be used up and not retain marketing value for you.

    If you close a $500,000 deal, you don't want to give away a $2 item to say "Thank You." That would be insulting to your client. It is a good idea to have a couple of different valued giveaways based upon the transaction value. For example, larger transactions you can give away an item with a value of $100-$200, while a smaller, $150,000 sale might be worthy of a $50-$75 item. Check out some of the giveaway ideas below.

    Realtor Giveaway Ideas

    1. Crystal Vases - If you want to impress a client, give them crystal. Crystal is much heavier than glass and much higher class. Choose from many different price points and styles. Include a small bouquet of flowers as a closing or housewarming gift and your clients will never forget you - that includes when they hear about friends who need a good Realtor.
    2. Wine Gift Sets - While it's common for Realtors to give away a bottle of wine or champagne as a celebratory closing gift, that bottle of bubbly is quickly gone and forgotten after that night. So why not give not only the bottle of wine or champagne, but also some wine gift sets to include glasses or the corkscrew that is branded with your logo? Then your name will be at the top of their mind every time they pop a bottle.
    3. BBQ Gift Sets - For most men, they can't wait to grill out in their new backyard. That's why a BBQ Gift Set makes a great closing gift. These gifts sets commonly include a spatula, tongs, a fork, skewers, a barbecue brush and a nice storage case.
    4. Kitchen Knife Sets - A large portion of most people's time is spent in the kitchen. Therefore, if you can get useful items in the kitchen of your clients, then they will be continually reminded about your real estate business. Choose from either steak knives or carving knives. If you go with a set with the hardwood block for storage of the knives, your logo will be displayed full-time in the kitchen of your clients.
    5. Bluetooth Speakers - We are in the age of digital music, so it's time to embrace that with your marketing. The majority of music lovers now have their music either physically stored on their phones or they stream music through their phones, so these speakers that connect through Bluetooth technology make great housewarming and closing gifts!

    Your main goals when giving away closing gifts to your clients should be to strengthen your business relationship with your clients. By this act of giving a valuable "thank you" gift, your previous clients will begin to refer their friends to you causing your business to grow exponentially. As mentioned in the beginning of this article, we do recommend keeping at least two different gifts available so you can give out a gift of appropriate value to your clients.

  • Trendy Tuesday - Bluetooth Speaker

    Trendy Tuesday - Promotional Bluetooth Speaker with LogoDigital music is more popular than ever. You can have practically any song you desire on your smartphone, iPod, or mp3 player in just seconds. The featured Trendy Tuesday product of the week is a promotional Bluetooth speaker that can be printed with your logo. These premium giveaways are excellent for your top clients or prospects, as well as your top performing employees. With the upcoming Christmas holidays, these speakers will make excellent corporate gifts.

    Promotional Bluetooth Speakers for Trendy Tuesday

    Looking for other Bluetooth speakers? We have them.

    Lando Bluetooth Speaker Features

    • Compatible with iPhones, iPads, iPods, and Bluetooth compatible smartphones and mp3 players.
    • Produced in just 6 working days with your company logo.
    • 1-2 day rush production available.
    • Second side printing is available.
    • Has a 3.5 mm audio output jack.
    • 33 feet range (10 meters).
    • Rechargeable speaker - great for outings to the park or beach.
    • Only 2.125" x 1.75" x 1.563" H.
    • Minimum of only 24 pieces.

    Trending Promotional Items - Bluetooth Speakers

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  • Hoard Marketing Syndrome (HMS)

    Hoard Marketing SyndromeThere is a serious illness sweeping across the nation which has risen to near-epidemic proportion in the U.S. at many companies. No businesses are immune, whether large or small. Those that are most susceptible are not the elderly and children, but those who are directly involved in marketing. This condition actually seems to specifically target marketing directors. This ailment can cause some serious problems to your marketing campaigns and ultimately to the overall demise of your business. This condition is known as Hoard Marketing Syndrome (HMS). Read on to see if you or someone you know suffers from HMS. Treatment is available, so there is hope.

    If you search the word, "hoard" on Google, it shows the definition to be this: noun: "a stock or store of money or valued objects, typically one that is secret or carefully guarded" or as a verb: amass (money or valued objects) and hide or store away."

    With Hoard Marketing Syndrome, business owners and marketing personnel take this same approach of hoarding, but specifically with their promotional items. Below you will see some of the signs and symptoms, risk factors, complications, and treatment for HMS.

    Signs & Symptoms

    • Boxes in the storage closet full of promotional items from years ago.
    • An overall abundance of leftover giveaways that were purchased over 6 months ago.
    • A desire to be stingy when giving out the "really cool" or "valuable" promos. These tend to be the more expensive items, such as padfolios, premium pens, and other items priced over $5 each.
    • The mindset that you need to hang on to these purchased promotional products because they cost a lot of money and need to be used only for special occasions.

    Risk Factors

    • Company history of limited marketing budgets.
    • Recent or impending budget cuts.
    • Marketing directories who have a boss who rarely approves marketing expenditures.
    • Business owners who fail to understand that marketing items are critical for the success of a business.


    • Significantly reduced marketing exposure.
    • Reduced loyalty from existing and past customers.
    • Drop in sales.
    • Reduction in number of clients.
    • Unhealthy bottom line.
    • Business failure.


    • One on one counseling with one of our HMS specialists.
    • Track the effectiveness of your giveaways so that you can see your Return On Investment (ROI) from your purchase.
    • Practice giving out company branded items to each new customer.
    • Give out promotional items to each new prospect and with each new quote.
    • Practice micro-hoarding - Hold back (hoard) 2 or 3 of these items and give away the rest to customers and potential customers.
    • Create a written strategy for your branded giveaways so you and everyone on your staff know the protocol so your company can make the most effective use out of the items.
    • Give away specific items to targeted prospects or clients so the giveaways will be more effective and more well-received.
    • Reach out to past clients who haven't  ordered in a while and send them a promotional item from your company to help rekindle a business relationship.
    • Make sure your monthly marketing budget has a set amount earmarked specifically for promotional items.

    If you feel that you have been affected by HMS, we encourage you to seek help. Call one of our HMS counselors immediately. Remember, this condition is 100% treatable and 100% reversible. Our HMS counselors are standing by. Call toll-free: 1-800-773-9472.

  • Reviewing Your Company Image - Back to the Basics

    Reviewing Your Company Image - The BasicsWhen most people think of marketing, the top things that come to mind are television commercials, radio ads, billboards, and newspaper advertisements. However, unless you are running a big business with a BIG budget, these may not be the right options for your small business. There is a good chance that your budget doesn't allow for thousands of dollars for these particular marketing mediums.

    Whether your business is small or large and no matter if you budget is tiny or practically infinite, there are some basic principles to follow when marketing your business that can make a big difference. Below are just a few basic principles that are important to periodically review to make sure your business is putting its best foot forward by keeping its branding consistent across all mediums. First impressions are critical in the business world.

    1. Company Logo - First of all, make sure that you have a logo. While that may seem like a silly statement, we deal with small businesses on a daily basis that have no logo. By having no logo, this negatively impacts the way others see your business. Second, you should reevaluate your logo design every few years to make sure the logo still portrays your company accurately. Maybe your business has added other services or possibly services have been discontinued. If so, your logo might need a bit of a face-lift. Third, make sure that your logo doesn't look too dated. If your logo was designed back in the 1970's, chances are it looks like a 1970's logo and none of us want to revisit the styles from the '70's. A modern look can often make a huge difference with first impressions from potential clients.
    2. Business Cards - These are your biggest sales tools. You give them to everyone you meet. They should be sleek and unique. They should stand out among the other dozen business cards that those of us in the business world receive everyday. Your business card design might just need an update to the color or layout, or it might need to be trashed and completely redesigned. Whichever it is, it should be awesome. It should make a statement. It should give those who receive it the feeling that your business is the best option for the service or product they need. Make sure pertinent contact info is listed on your cards, such as an email address, website url, and direct phone number. If you are one of those that scratches out an old phone number on your cards with a pen and writes the new phone number, shame on you. Spend the few bucks to get an updated and correctly printed set of business cards.
    3. Website - Your website is a salesperson that never sleeps and continually sells to potential new clients and existing customers. Or at least it should be! If it is not, you are missing a lot of marketing potential. Your website should be updated frequently and should be a source of information to take care of the frequently asked questions that customers call asking on a daily basis. You will save yourself loads of time if you answer them once and for all online. It is important to understand that just because you don't sell products online, doesn't mean that a website isn't important. That is one of the biggest misnomers in the web world. Shoppers research companies online before making in-store purchases or before calling for service now. They want to get a feeling for your company's reputation. Do you look legit? Do you look capable? Or does your company look like a fly-by-night company who used some free website service for a DIY project? This is very common with small businesses, particularly 1-2 man/woman businesses. You can afford good web design and you should make it a priority.
    4. Promotional Items - These marketing items don't have to be expensive to work, just useful. Research has proven that these items are lower cost than any other type of advertising and more effective. If you utilize this marketing medium properly, your business will grow because your customers and potential customers will remember you over your competitors who keep their promos locked up in a closet for their "top clients." Research has also shown that giving away promotional products to people cause a warmer feeling toward your company, which will push them to do business with your company over another. That sounds like good logic to me. Everyone loves free stuff, especially when it's useful stuff. There are many options around the $1 price range that work great to promote your business.
    5. Company Apparel - All businesses who have face to face dealing with people should wear company apparel. These don't have to be Dickies uniforms. These can be stylish and hip shirts that are embroidered with your company logo. Think about this. Would you feel better writing out a check to a worker who has a stained up t-shirt with a Beavis and Butthead graphic on it or a worker with a collar shirt showing off the company logo? The answer is obvious. Custom apparel gives your business a professional look and it sets you apart from many competitors who are too cheap to invest in this area of their business.
    6. Social Media - Whether you like it or not, social media is around to stay and it is an extremely important factor in search engine rankings as well as consumer decision making. That's why we are big proponents of making sure your branding is consistent throughout all of your social media accounts. Your company logo and color scheme should be uniform across all platforms. And, yes, you do need to frequently post. Your posts could consist of sale announcements, company news, promoted products or services, and just fun trivia and random facts to promote your followers to get involved.
    7. Email Newsletters - Email is very effective if done properly. You should not send too many emails, but you have to send enough to keep your business at the top of your customers minds. Your branding should remain consistent for your email newsletters. Additionally, you want to make sure your newsletters are informative and valuable to the readers. Offering educational articles and news can be useful. Money-saving coupons are always useful. You can also throw in some sale items that you want to promote. If you don't want to do general newsletters, you can segment your email lists and send out emails that are specifically tailored to each of your segments. This method is much more effective, but more time consuming.

    Low Cost Effective Marketing Items for Small Businesses

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  • Thrifty Thursday - Credit Card Size Promotional Ice Scrapers

    Thrifty Thursday - Promotional Ice Scrapers

    It's Fall, so in marketing terms, that means you should already be thinking about how you will be promoting your business for the upcoming Winter season. You should always be planning for your business at least three months in advance. Many of you right now are laughing at the three month thing, but its true! This Thrifty Thursday, we want to bring your attention to these ridiculously, low-priced promotional ice scrapers. These credit card ice scrapers are priced than than $0.50 each with your custom logo printed on them. If you want a cheap price, it doesn't get much better than this!

    Custom Printed Ice Scrapers that are credit card size Plastic Credit Card Size Ice Scrapers
    Recycled Credit Card Sized Promotional Ice Scrapers Recycled Credit Card Sized Ice Scrapers



    Thrifty Thursday Credit Card Ice Scraper Features 

    • 1 week normal turnaround.
    • Rush production available as quickly as 24 hours!
    • Choose either the Recycled Green color or 6 popular non-recycled colors.
    • Full color imprint on the label
    • Has a hole to attach to a key chain
    • Made of durable polystyrene plastic
    • Priced on at $0.45 and under
    • Only 500 piece minimum
    • Made in the USA!

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  • Trendy Tuesday - Full Color Mini Footballs

    Trendy Tuesday - Full Color Custom Mini FootballsThe trend in the promotional products industry has certainly seen a shift from one color custom imprints to full color imprints. Since this is Trendy Tuesday, we want to stick with this great trend and show you options for full color mini footballs, since we are in heart of college and high school football season. Wouldn't it be great to show off your company logo in full color when these footballs go flying into the stadium crowd? Think about how much more of impact full color graphics make over one color graphics.

    Full Color Promotional Mini Footballs

    If your budget doesn't allow you to follow the full color trends, check out our other mini footballs, which offer a traditional and budget-friendly, one-color imprint.

    Full Color Mini Football Features

    • Full color graphics will help you stand out over your competitors, one color logos.
    • Choose from either a 7" or 11" foam football or autograph/signature footballs
    • Soft footballs to prevent injury or damage.
    • Choose from solid or two-tone foam colors
    • Choose from several popular colors, including some new colors!
    • Produced in 7 working days.
    • 2-3 day rush production available.
    • Second side printing is available.

    Trending Promotional Items - Wine Tumblers

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  • Thrifty Thursday - Promotional Glow Sticks for Halloween

    Thrifty Thursday - Promotional Lip Balm

    When it comes to safety  you can't put a price on it, especially when kids are involved. However, when you can promote safety for kids a low price AND promote your company at the same time, that's a win-win-win situation! With Halloween right around the corner, there will be trick or treating, Fall festivals, trunk or treating, Halloween parties, and other Halloween-related events such as haunted houses, haunted forests and corn mazes. These events are a perfect time to giveaway promotional glow sticks. These sticks will glow and help illuminate children (and adults) so they will be easier to see in the dark, promoting a safer environment. For this Thrifty Thursday, check out the premium glow sticks below.

    4 inch Premium Promotional Glow Sticks 4" Premium Promotional Glow Sticks
    6 inch Premium Promotional Glow Sticks 6" Premium Promotional Glow Sticks










    Premium Glow Stick Features 

    • 1 week normal turnaround.
    • Rush production available as quickly as same day!
    • Choose from 9 popular colors.
    • Full wraparound imprint on labels
    • Priced on at only $0.94 and under
    • Choose 4" or 6" size
    • Only 200 piece minimum

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  • Basketball Season Giveaways and Ideas

    custom-basketballsCollege and high school basketball season is starting soon, so it's time to plan your giveaways for the season, as well as products that you want to sell for fundraisers for your basketball team. Having a variety of basketball spirit items available for your fans is one of the best ways to get them involved and cheering for their team. Basketball is a very exciting sport and spirit items are a great way to channel that energy and help cheer on your team. Below are a few of the most popular spirit items for both giveaways and to sell in your booster club.

    Basketball Giveaway Ideas

    1. Mini Basketballs - These vinyl sports balls are the best-selling spirit items during the basketball season. It is very common for teams to sell sponsorships to local businesses and have their logo printed on the vinyl mini basketballs. During the game, cheerleaders throw the ball into the crowd, often after big lead changes, during timeouts, or during halftime.
    2. Thundersticks - Basketball fans love to make noise and that's why these noisemakers are so popular for basketball teams. These inexpensive, inflatable noisemakers are great fundraisers because of their low price point. These spirit items can also be printed with business sponsor information to offset the cost for your team and allow the sales of these items to generate 100% profit or more!
    3. Basketballs with Autograph Panels - Does your school have past players that have made a career with the NBA? If you can get them to come to a school game, you can hold an autograph signing session with that player and sell these basketballs for a signature from the professional basketball player. These autograph signings can generate a lot of money for your team for new equipment, uniforms, and to help offset travel expenses.
    4. Basketball Schedule Magnets - Custom magnets with your game schedule are great giveaways for your team to encourage increased attendance. The typical place these are used is on the refrigerator, which ensures that your fans will see the schedule every day. These are printed with your school name, mascot, and date/time of all of your games.
    5. Full Size Basketballs - These are excellent for selling for fundraising, as well as to give out to participants in basketball training camps. You can even go with a Wilson brand basketball. These promos will be used and enjoyed for years.
    6. Basketball Yard Signs - Let your fans and players show their support by proudly displaying a yard sign in front of their home or business. These signs are great for fundraising. Choose from several die-cut signs that can be printed with your team name and mascot.

    If your business is looking for basketball giveaways, check out other ideas here. It is a great idea to use the excitement from Basketball season to promote your business by giving away basketball-related promotional items. Be sure you don't miss out on this opportunity!

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More About Perfect Imprints

Perfect Imprints, LLC is an Upfront Merchant on TheFind. Click for info.
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Perfect Imprints is an active member of the PPAI (Promotional Products Association International