Help customers unwind with promotional products

January 30, 2012 / Patrick Black / No comments

Everyone's gotten their fair share of promotional products that are useful, but not fun. You still use that chip clip from your chiropractor and you think that magnetic calendar from your dentist is still on the refrigerator, pre-marked with the date for your next cleaning, but promotional gifts can be more than just useful. For your next round of marketing give-a-ways, consider items that will indulge your customers' hobbies and interests.

Corkscrews make a great gift for wine enthusiasts. Customizable corkscrews come in a variety of options that could make any wine drinker happy. They range from small, pocket corkscrews that are portable and could come in handy on romantic hikes to heavy-duty, laser-engraved devices with foil cutters that make opening wine bottles easy. Imprinting your logo on any corkscrew can help aficionados remember your name whenever they un-cork and unwind.

Golf players could work on their game using custom golf tees or a multi-functional golf knife. Not only are you saving your customers the cost of buying their own golf tees, it will give them an easy way to remember which one is theirs. A multi-function golf knife includes features such as a steel blade, bottle opener, divot repair, cleat cleaner and key ring. It's a gift they'll be able to use again and again, which can get your business' name a lot of time on the course.

Reduce restaurant failure rates with effective use of marketing products

January 26, 2012 / Patrick Black / No comments

The high failure rate of restaurants might not be as staggering as it's made out to be. Ohio State professor H.G. Parsa conducted a study on restaurants in Columbus, Ohio and found that over a three-year timeline, the failure rate was between 57 and 61 percent. While this still shows that restaurant start-ups often fail, it's a far cry from myths that upwards of 90 percent of new restaurants don't make it.

Restaurant owners and hopeful entrepreneurs can increase their chance of success by building brand awareness and developing a loyal customer base. Promotional products can be helpful tools in achieving these goals.

Business owners can design a distinctive logo for their restaurant and have it printed on a variety of marketing products as well as promotional gifts that they can give away to customers. Bars can stock matchbooks that are custom-printed with the restaurant's logo, name and phone number to give away to customers. They can also give away free customized koozies with drinks that patrons can take home with them.

Restaurants can also generate interest in their brand by printing a recognizable logo design on t-shirts, glassware and coasters to use in-house and sell as merchandise. Patrons can take home coasters as mementos and purchase pint glasses to share with their friends. 

Office items for the person who almost has it all

January 26, 2012 / Patrick Black / No comments

When your business is planning for a promotional product giveaway, you may want to stray from the traditional pens, highlighters and sticky notes that dominate trade shows and can clutter up desks. To stand out from the competition, consider giving away marketing products that your business-savvy clients might not already have at their office.

Your customer might be happy to receive your custom-printed computer screen and keyboard duster. The blue dust-attracting bristle can keep work spaces clean and keyboard crevices clear of debris.

A five-piece precision computer tool set can be a useful item when it comes to making quick fixes at work. The set comes with two Phillips and three standard screwdrivers in various sizes that can handle the little screws found on computers and small electrical devices. The kit is compact, and can be easily stored in a desk drawer for quick use and serves as a reminder that your business can conveniently supply companies with products and services.

For the business person who never seems to slow down, a utility keychain with a letter slitter and staple remover can be a helpful gift. Your customers might never know what they did without you and your handy products as they seamlessly prepare documents and process mail on-the-go.
 

Coffee for a cause

January 25, 2012 / Patrick Black / No comments

Organizations that are planning a fundraiser might consider offering an item that people already use and enjoy on a regular basis. If you're selling a product that people often buy and you're giving them an opportunity to support a good cause, individuals might be more likely to participate in your event.

Americans consume 400 million cups of coffee every day and it's estimated that half of those over the age of 18 drink coffee on a daily basis. If your organization wants to run a successful fundraiser, you can try selling coffee mug gift sets, custom travel coffee mugs or other accessories for enjoying a cup of java.

An coffee mug filled with a pack of exotic coffee can inspire individuals to help raise money for your organization. The mugs can be custom printed with the organization's logo, and the name of the fundraiser or event so participants can remember that they bought it to support a good cause.

When it comes time to deliver the promotional gifts that people purchased, you can even tie a chocolate-covered stir spoon to the cup as a thank you for their support and help make the coffee a special treat. 

It”s Superbowl season – support your football fans

January 25, 2012 / Patrick Black / No comments

The Superbowl is one of the most watched programs all year. In fact, the 2011 game between the Green Bay Packers and Pittsburgh Steelers drew in a record-breaking 111 million viewers. The year before, Superbowl XLIV topped the M*A*S*H series finale, which had been the most widely viewed program for 27 years.

With so many people watching, the Superbowl can make a great opportunity for companies to advertise to consumers. However, you might not be able to afford the estimated $2.8 to $3 million price tag to air a 30-second commercial during the game. A more affordable way to reach football fans or customers who just enjoy watching the big game is to give away promotional products.

Reach out to your customers who are football fans with gear they can use before and during the game, such as printed football bodylights. These promotional gifts are pins shaped like NFL team logos that light up,  with an optional lobster claw lanyard necklace so your customers can decide if they want to pin it to their jersey or wear it around their neck. 

The pins are available in New England Patriots, Baltimore Ravens and San Francisco 49'ers logos for your business' promotion that can be just in time for Superbowl XLVI.

Top promotional gift keychains

January 24, 2012 / Patrick Black / No comments

Keychains are good promotional products because they're customizable, inexpensive and popular with customers. These fun and useful promotional gifts can earn a permanent spot in your customer's daily life, and when people ask where they got such a unique accessory, they can spread the word about your business.

Entertainment keychains
These take-along items can keep even the most restless people entertained while waiting in line and can show off individual interests. Puzzlers can stay sharp with an electronic sudoku game keychain, and movie fanatics might like a mini clapboard keychain with a moving clapper so they can call the scenes. A miniature harmonica keychain can let music lovers show off their love of the blues any place they go. 

Utility Keychains
These keychains do much more than keep keys together and accessible. A tape measure keychain can be helpful for those last-minute measurements in a DIY project and an eyeglass and CD/DVD cleaner tackles both spotty glasses and skipping CDs. A combination keychain with whistle, light and compass can come in handy for outdoor adventures.

Hobby keychains
Your golf-loving customers can add a divot keychain with nylon brush to their keyring and avid fishermen might like one with a flash spoon nearly 3 inches long, so they'll never be without a lure.

The fanny pack may be back

January 23, 2012 / Patrick Black / No comments

While some consider the fanny pack a fashion faux-pas, others see it as a viable contender for a comeback trend and yet others never even realized that it went out of style. For a fun, and maybe trendy, promotional item, give your customers a fanny pack. 

Nylon fanny packs come in many colors, including two-tone options in red, black or brown with silver. They can be embroidered or printed with a custom message such as your logo or business' name. If you are trying to regenerate customer interest in your company, you can print a joke about trends that have made successful comebacks in the past. To make fanny packs even more fun, you can even print iconic retro symbols on them that older customers might recognize and enjoy.

Giving away fanny packs can also be a good marketing product idea for organizations like sororities or high schools that sometimes throw '80s-themed dance parties. Even if there isn't an event right away, recipients can keep your promotional gift and use it later on, keeping your business' name on their minds.

Customers might appreciate your fun-loving gesture when they realize they don't have to scour a thrift store to be dressed in theme and a unique promotional gift can help your business stand out from competitors.
 

Hospitals can give proud parents congratulatory promotional gifts

January 23, 2012 / Patrick Black / No comments

Four million babies are born every year in the U.S. The hospitals delivering those babies can help parents welcome their new additions by giving them a promotional gift for their child to wear home. In 2011, the most popular names for newborns were Mason, Ethan and Noah for boys and Olivia, Emma and Isabella for girls.

Hospitals can give a short sleeve one-piece in blue or yellow to all those Masons and Noahs, while the Emmas and Olivias can go home in pink or black. For a gender neutral item, all newborns can be given a simple white one-piece.

Some baby clothes are available in organic cotton, or come pre-washed for extra softness and can be custom printed or embroidered with the hospital's name or logo in matching pastel colors. Parents can take their babies home in the new outfits and re-use them as part of a wardrobe or put them aside as a keepsake.

When their babies grow up, parents can show children the first gift they ever received. Kids can keep the custom one-piece as a memory of the day they were born and a reminder of hospital's name. Having this promotional gift can be a source of comforting memories as well as helpful information if they ever need to track down important records or documents. 

Custom printed uniforms increase professionalism and solidarity

January 20, 2012 / Patrick Black / No comments

Getting custom printed uniforms for your employees can supply them with the proper attire for their position along with fostering a sense teamwork. Uniforms can also serve as marketing products by presenting a professional and recognizable image to your customers. In fact, uniforms can positively affect employees' attitudes and increase employee and customer satisfaction.

Full length bib aprons with center pockets can make a great uniform for employees in the food service industry. Baristas and sandwich artists can keep their clothes protected from spills and stains underneath a long apron.

The waitstaff at fine dining restaurants can wear a long bistro apron with a fold over front panel and inset pocket or a euro bistro apron with patch pockets on the outside. They'll be able to keep checks organized in the pockets and have plenty of pens on-hand for customers.

Custom printed t-shirts can serve as casual uniforms at bars or family restaurants. Employees might enjoy that the shirts are comfortable and easy to clean. You can design them yourself using your business name and logo or hire the help of a professional graphic designer. A unique and simple design can make your brand more recognizable and serve as promotional products. If you print extra, you can sell them as retail merchandise to customers. 

Fundraising for the rink

January 20, 2012 / Patrick Black / No comments

Hockey players and dedicated parents know the pain of 5:00 a.m. practice and are not unfamiliar with a cold frost first thing in the morning. For this year's fundraiser, give your players' fans and families some spirit items that show your appreciation for what they do and make going to games an even better experience.

Blankets in school colors and embroidered with your school's logo can be a great item for hockey fundraisers. Warm fleece blankets come with a convenient wrap with handles are easy items to bring along to the game. Fans can wrap themselves in the blanket during the third period to keep warm and proudly wear their support when they stand to cheer for goals at the sound of the buzzer.

A deluxe stadium seat cushion can give all of your team's fans the best seat in the house. Supporters can enjoy a thick foam stadium cushion that keeps them comfortable and warm on top of the cold metal bench. Since cushions are covered in durable material and fold up with a handle on top, parents can toss the seats right in the trunk with hockey gear and expect them to last as long as their player's career.

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