How to Use Blank Matchbooks For Brand Promotion?

Blank matchbooks might not be the first thing that comes to mind when thinking of brand promotion, but they’re a great tool for increasing brand awareness. 

With a little creativity and attention to detail, you can get your blank matchbooks transformed into powerful marketing materials and make your brand stand out in a crowd. 

In this article, we’ll tell you how to use blank matchbooks for brand promotion.

Getting Your Blank Matchbooks Designed

The first step in using blank matchbooks for brand promotion is designing them. You can’t design a bulk yourself so a perfect idea is to hire an agency that can do it for you.

The design should be simple and effective, reflecting your brand's aesthetic and message. You should get your brand name, logo, tagline, or contact information included. 

Consider the color scheme and typography carefully, as well as the placement of the design on the matchbook. It's important to keep the design legible and recognizable, as matchbooks are often small and can be easily lost or discarded.

Placing Your Order

Once you have your design in place, it's time to order your blank matchbooks. There are many suppliers that offer blank matchbooks for sale, both online and offline. 

When choosing a supplier, consider the quantity you need, the quality of the matchbooks, and the cost. 

You may want to order a small batch first to test the design and make sure you're happy with the quality before ordering a larger quantity.

Check out Perfect Imprint’s customized designs here. 

Distributing Your Matchbooks

There are many ways to distribute your matchbooks, depending on your target audience and marketing goals. 

For example, you can give them out at events, trade shows, or festivals, or include them in swag bags or gift baskets. But you need to distribute them only to your target audience. Don’t waste! 

You could also leave them on tables at restaurants or cafes, or distribute them through mailers or other promotional materials. 

Make sure to target your distribution efforts to the right audience, and track the results to see if they're effective. 

Safety Considerations

Since matchbooks are a fire hazard, so you must follow all local regulations and laws regarding the use of matches. Make sure to include a warning label on the matchbooks, and only distribute them in appropriate locations. 

Blank Matchbooks Promotion Ideas

1. Custom Designs: Try out custom designs for your matchbooks. Include personal photos, logos, or artwork that your audience would like to see on the matchbook.

2. Brand Promotion: You can use blank matchbooks as promotional items. These could be handed out at events or given away as small gifts to customers.

3. Seasonal Themes: Create seasonal-themed matchbooks that are relevant to holidays and events throughout the year. For example, you could create a Valentine's Day matchbook or a Wedding matchbook.

4. Personalized Messages: Personalization is the key to attraction. So why not add personalized messages to your matchbooks? You can include wedding dates, birthdays, or special messages to loved ones and make them feel special.

5. Contests and Giveaways: You can also host a contest or giveaway where customers can win free matchbooks by sharing their own creative designs or using a specific hashtag on social media.

6. Limited Edition Designs: Create limited edition matchbooks with unique designs that are only available for a short period of time. This can create a sense of urgency among customers and encourage them to take action before time runs out.

Order Blank Matchbooks in Bulk from Perfect Imprints

If you're looking for a cost-effective way to promote your business or event, consider ordering blank matchbooks in bulk from Perfect Imprints. 

With over 24 years of experience, Perfect Imprints is a trusted agency of promotional products that can customize blank matchbooks uniquely to suit your specific needs.

Got any Qs’, get in touch with our team.