Custom Uniforms and Workwear: A new approach to brand advertising using Aprons!

Throughout my undergraduate career, I worked a part-time job at a local butcher shop. The shop was known as one of the best meat specialty stores in town and customers associated us with our delicious Prime Ribs and our bright red aprons. Customers would often remark that they would be reminded of the store every time they see a red apron. Eventually, the store commissioned a custom apron with the business logo on it and sold it to customers for a ridiculous price. We were often sold out. Custom uniforms and workwear play a vital role in anyone’s business or brand. However, aprons are unique marketing strategies. Often worn on top of other workwear apparel aprons are used as protection pieces. But, consider aprons as a new approach to custom uniforms and workwear. 

Are Custom Uniforms and Workwear really worth it? 

Yes! Imagine if a professional basketball team wore mismatched tops and bottoms. No one would know who is in their team, leading to confusion and zero team unity. Further, fans would be enraged by the lack of professionalism resulting in potential revenue decreases. Much like any professional sports team, your employees are the MVPs of your business. Responsible for day-to-day operations and at the forefront of customer interaction providing your employees their own custom uniforms and workwear is vital to operations. 

Importance of Custom Uniforms and Workwear 

• Promotes Team Building 
• Provides employee protection 
• Presents professional image 
• Advertising for the company 
• Brand awareness
• Cost-effective for employees 

Aprons are what I call the jerseys of employee uniforms. An economically stylish custom uniform and workwear, aprons provide your brand with the professional looks it needs. Alternatively, your business could just provide employees with this custom uniform and workwear and give them the freedom to dress creatively with their tops and bottoms. Custom aprons will still give your business that professional and unified look while giving your employees a little bit of creativity. 

Additionally, custom aprons have the potential to become a souvenir for your customers. Consider this customer uniform and workwear for your brand or business. Here are our top 4 picks for your next custom aprons. 

 

Apron Styles

The apron is perhaps the best multifunctional custom uniform and workwear. When I worked at the butcher shop my red apron became a: 

• Dishtowel
•  Makeshift basket 
• Hand towel 
• Pen holder 

Further, that red apron covered the entire front of my body from stains making it the best choice for general use. Our Full-Length Apron comes with two convenient pockets to store work essentials. Its adjustable neck straps and buckle ensure comfort and easy length changes. Coming in 7 colors and 4 printable areas it is the perfect custom uniform and workwear for individuals who work in the foodservice industry, especially in kitchens. 

 

 

  

A custom uniform and workwear of the mechanic 

The Shop Apron is an industrial-style full-length apron especially made for those working with vehicles and other transportations. This apron is for the foreman or garage hand. With features including: 

• 13.75 oz., heavyweight denim

• 100% cotton

• Adjustable suspender back with side-release buckles

• Loose, hanging top pocket

• Oversized double pocket on left side

• Oversized bellow pocket on right side

The shop apron is functional and provides any shop with the perfect industrial stylish custom uniform and workwear look. 

Does size really matter? 

Again yes! Full-length aprons are great for general use, however, it is meant for behind-the-scenes action. As stated the full-length apron is made for kitchen battle stains. So how about for the front of the house action? The Waist Apron is the minimalist work uniform. Ideal for bartenders, baristas, and servers the waist apron is the perfect custom uniform and workwear for individuals who are at the forefront of customer interaction. The Waist Apron features: 

• 7.5oz., 55/45 cotton/polyester

• Waist side ties

• Three-section front pouch pocket

• 24"W x 12"H

Print your brand logo on the left, right, or center part of the apron to create a custom uniform and workwear that is sure to catch your customers' attention. 

A custom uniform and workwear apron for potters

Potters require a different style of apron due to the nature of their occupation. The Split Apron apron is color-blocked and has two pockets. The split in the apron makes working easy. Composed and featuring: 

• 65% Polyester/35% Cotton Twill

• 7.0 oz. Color-blocked Extra long ties

•  Two patch pockets Contrast topstitching Slit in front for ease of walking 

• 33"L x 27"W Machine washable 

• One size fits most. 

Add embroidery to your apron, a great way to personalize your uniform and build brand equity.

Additional tips for your custom uniform and workwear 

Just like the ironic red aprons at my old workplace, these custom uniforms and workwear have the potential to become business ventures. If you’re a small business you can commission a customer version of your custom uniform and workwear. Locally, your business has the potential to become a trend and increase brand awareness. 

If you are a larger business consider sponsoring a food show host or YouTube food star host. Babish Culinary Universe is a YouTuber who garners views by showing people how to cook various dishes. Further, when filming Babish only shows his workspace and apron- the camera cuts off his head. Now, consider if your business sponsored this YouTuber who currently has 9.48 million subscribers and over one million views per video. Your brand would quite literally be in the center of viewers' screens. This has the potential for major brand awareness nationally and upon every purchase customers are essentially paying to advertise your brand. Consider this idea for your next business venture and equip your employees and consumers with custom uniforms and workwear. 

 

https://www.youtube.com/watch?v=2cAUXitY1Wg

Contact Us Today! 

Custom uniforms and workwear are crucial for any brand or business! Aprons provide an economic and stylish alternative! Unify both your employees and customers with this custom uniform and workwear! Contact Us Today!