From Sips to Sales: 10 Ways Personalized Tumblers Can Boost Your Brand

We’ve all seen customized shirts, pens, and business cards for promoting businesses, but how about personalized tumblers? Tumblers are a great promotional item to use as they help your company to stand out from the crowd. Here are 10 reasons why you should consider custom tumblers for your business.

1. People Use Them on a Daily Basis

When you give something like a business card, often, it's discarded within a day. This means the chances of the recipient remembering you or your business is small. On the other hand, if you give out something like custom tumblers, you're giving the person something they could use every day for years at a time. They might use a steel tumbler for their morning coffee; this would mean your company name and logo would be one of the first things they'd see when they get up in the morning. They probably continue to drink coffee throughout the day, so they'll also see your brand multiple times throughout the day. When someone's exposed to your brand identity so often, it keeps you top of mind. If they ever need any goods or services like the ones you sell, you're going to be the first person they call.

2. You're Giving Them Something Useful

When you give out personalized tumblers to represent your business, you're not only giving out something that'll advertise your company and help build your corporate image, but you're also giving out something that's practical. Pretty much anybody has use for a tumbler. Some companies feel like they need to give out more “fun” gifts like soccer balls or frisbees, but how often does the average person actually use these kinds of things? If you gave out 100 frisbees, what percentage of those people would actually use it? Probably not many. Even if people did use it, they'll only use it once or twice. A tumbler, on the other hand, is a very useful item to have. Everyone on the planet needs something to drink out of. When you give out custom tumblers, you know you're giving a gift that'll be appreciated by everyone.

3. Associate Your Brand with Something Positive

The best marketing strategies make people associate a product with something positive. For example, companies such as Coca Cola and McDonald's have successfully associated their brands with family values and happiness. Let's say you give someone a tumbler with your business logo on it and they use that tumbler to drink their coffee from. Drinking coffee is a pleasurable experience, so the person drinking from the tumbler may associate your brand with something positive. This isn't necessarily a conscious thought process. For this sort of marketing to be effective, it needs to be done longitudinally; that is why custom tumblers work well. Your potential clients are likely to use them on a daily basis rather than for a day or two.

4. They Make a Great Canvas for Your Brand

Certain items are better than others for printing graphics on. Certain mediums can be difficult to reproduce your logo on. For example, when it comes to t-shirts, there are certain design aspects that don't really work well. If you have any thin lines on your logo, these could split or crack when the shirt is washed. Personalized tumblers are a great canvas for your logo. You have a wide range of materials available for your tumbler and you can also choose from a number of colors. When you work with a professional design company, they'll be able to help you choose the best kind of tumbler to use for the design you want. Unlike smaller items like pens, tumblers give you a lot of space to put your logo design on. With some promotional products, you might have to compromise on your logo. But this won't be an issue with a custom tumbler since there's more than enough space to accommodate almost any logo or design.

5. Personalized Tumblers Can Suit Almost Any Budget

Another great thing about personalized tumblers is the wide range of prices available. You can order multiple kinds of tumblers from the same supplier. If you want something cost-effective, you can get inexpensive plastic ones for as little as a few dollars each. You can probably afford hundreds of these and can hand them out indiscriminately. On the other hand, you might have some particular prospective clients in mind who you especially want to impress. For these people, you could purchase more expensive metal tumblers which a little more. When you order customizable tumblers, you can order several different kinds, all from the same supplier.

6. You Can Be Environmentally-Conscious

These days, people like to see companies who are environmentally conscious. Plastic or metal tumblers are great for the environment because you can reuse them again and again. This is preferable to using disposable plastic cups, which aren't good for the environment.

7. Stand out from the Crowd

Say you're giving out your products at some kind of convention; you need to do something different in order to stand out from the crowd. Most companies will be handing out pretty standard things like business cards, pens, or maybe t-shirts. If you're giving out custom tumblers, you might be one of the only companies that day that has them. This ensures your brand sticks in people's mind. The brands that people remember are not usually the ones that follow the crowd, but rather, the ones that do something a bit different.

8. Appeal to a Wide Range of Ages

When you purchase custom tumblers, you can buy something that'll appeal to a wide range of ages. Maybe you're looking to appeal to the younger crowd; in that case, you could buy some smaller shot glasses. If you buy these made out of plastic, you can get them for cheap. If you give these out on college campuses, your brand will get around, as college students love to drink. On the other hand, if you want to appeal to an older and more professional crown, you might want to give out metal thermos-style tumblers. These are more expensive than the plastic alternatives, but they make a great gift and it'll make your brand really stick in people's minds.

9. You Can Carry More Than You Might Think

For certain promotional events, you need as many promotional items as possible to give away. For this reason, a lot of companies like to give out items such as pens since it's easy to have hundreds of them in your car. You'd be surprised at how many tumblers you can fit in a small space. If this is something you need, you can get tumblers that can stack into each other, significantly reducing the amount of space they take up. Don't be discouraged from ordering tumblers because you think you don’t have enough room. You can actually fit a lot of them into a small space.

10. They Won't Go out of Style

So long as your logo doesn't change, your tumblers will survive the times to come. This means that if you don't pass all of them out at an event, you can store them away for years and they'll still be relevant in a few years. When you purchase personalized tumblers, you won't have to worry about wasting your marketing budget on items that will sit in storage. You'll manage to give them all out, even you store your tumblers away for a bit.

How to Get the Most out of Your Order

To make sure your personalized tumblers have the maximum possible impact, you need to make sure you take a few important steps first. You should have some kind of logo or graphic on your tumblers that represent your business. What this is going to be should be clearly established before you place the order. You don't want to have a disagreement within your company about what the logo should be when it's time to place the order. You should also pick a tumbler that complements your logo and your brand well. If you're supposed to be a sophisticated company with a classy looking logo, you probably don't want to go for cheap plastic tumblers. On the other hand, if you are more of a “fun” company, you can get away with the cheaper plastic versions.

Make Sure Everyone Agrees

There's nothing worse than getting promotional items printed only to realize there's some problem or disagreement about what's printed on them. Sometimes, companies get things printed early on with an initial version of their logo. A few weeks later, people decide the logo isn't as good as it could've been and it gets redesigned. Now you have hundreds of tumblers with the old logo on. Unlike things like business cards, personalized tumblers are incredibly long-lasting. You need to make sure you're happy with what's going to be printed on them. In some cases, companies choose to print contact information on the tumbler, such as a phone number. If you choose to do this, you need to be sure this is the phone number you're going to use for the foreseeable future.

Will the Logo Print Well?

You need to be sure your chosen logo or graphic is going to print well on your chosen personalized tumblers. You should be able to work with the manufacturing company on this. A good tumbler company will be able to take one look at your logo and tell you if it's going to work or not. If you're advised the logo isn't going to work, you should always take their word for it. Whenever people refuse to listen to this kind of advice, they end up with merchandise with badly printed logos.

Need to Rethink Your Logo or Design?

Sometimes, it pays to go back to the drawing board and come up with a new design before you commit to buying a whole lot of promotional material. So how do you come up with a logo? The best logos are simple; consider some of the biggest brands in the world. Companies such as McDonald's, Nike, and Apple have incredibly simple logos. This means that their logo is very easy to print in a variety of formats. Unfortunately, simplicity doesn't necessarily mean it's going to be easy. Coming up with such an impactful design can be difficult in reality.

Utilize Your Graphic Designer

If your company is lucky enough to have a graphic designer on staff, you can put them to work on a logo. Coming up with a good logo is often a numbers game; the most successful designs go through countless iterations before the right one is settled on. Consider coming up with a shortlist of designs and then voting as a company on which is the best. If you don't have a designer on staff, you could consider hiring a freelancer to help you. There are a lot of great freelance graphic designers out there and they can help you come up with a suitable logo for your personalized tumblers for a modest price.

Consider Personalized Tumblers for Your Brand

As you can see, there are lots of compelling reasons to purchase personalized tumblers for your business. A good tumbler production company will not only produce the designs you want, but they'll also work with you to ensure your products are the best they can be. Often, companies who make tumblers make other products as well, so you might be able to do a bulk order of tumblers, pens, and other items. Take a look at the tumblers we offer to get an idea of what will work for your brand.