Banks, credit unions, mortgage companies, loan companies, brokerage and investment firms, and insurance agencies all fit into this category. Since they have all the money, the only surprise of them being number two on the list is why they aren’t number one. The competition in this industry is extremely cut-throat. It’s essential for these companies to connect with their potential clients on an emotional level and establish trust. There’s no better way than through the use of promotional items.
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